United States
Jessica Carrasco, known across platforms as @slaybyjess, is a California-based beauty creator whose self-described role as "your makeup big sis" doubles as a genuine content philosophy.
Total Followers +0.6%
2.2M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
1M followers · 46% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.4K–$15K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.4% | +857 +0.2% | +4K |
| Last 30 days | +0 +0.0% | +9K +1.2% | +4K +1.0% | +13K |
| Last 90 days | +0 +0.0% | +43K +5.9% | +15K +3.5% | +58K |
| Last 365 days | +0 +0.0% | +43K +5.9% | +15K +3.5% | +58K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ulta Beauty Beauty retail | Sponsored content | TikTok | 2025–2026 | — |
| Revlon Beauty / Cosmetics | Sponsored content | TikTok | 2025–2026 | — |
Jessica Carrasco, known across platforms as @slaybyjess, is a California-based beauty creator whose self-described role as "your makeup big sis" doubles as a genuine content philosophy. Operating primarily on TikTok with a substantial YouTube presence, she has built a multi-million-follower audience through approachable tutorials, beginner guides, and practical makeup hacks — content that skews toward affordability and accessibility rather than high-end or editorial beauty. Her top hashtags and recent posts reflect a deliberate focus on beginners and common skin concerns, and her engagement rate sits well above the category median, a signal of genuine audience trust rather than passive viewership.
Carrasco's audience is overwhelmingly young American women aged 18 to 34, a demographic that maps cleanly onto her brand partnerships. Her documented work with Ulta Beauty and Revlon places her squarely in the mass-market and accessible drugstore beauty tier — a deliberate positioning that reinforces her "big sis" credibility rather than aspirational distance. Managed by the Dulcedo agency, she maintains active posting cadence across all three platforms, with YouTube showing steady subscriber growth. As beauty brands increasingly prioritize high-trust tutorial creators over passive lifestyle influencers, her education-first approach and consistent engagement profile make her a durable fit for mid-range and accessible beauty campaigns.
slaybyjess reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty retail, Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Ulta Beauty and Revlon. Engagement on TikTok runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty retail and related categories, slaybyjess offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @slaybyjess's tier (Macro, 2.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Jessica Carrasco. She operates under the handle @slaybyjess across TikTok, YouTube, and Instagram, but her full name is visible through her publicly listed professional booking email with her talent agency.
The "makeup big sis" persona is the foundation of her entire brand — she positions herself as the warm, knowledgeable older sister who walks you through makeup without judgment. It's the tagline she uses in her bios on every platform and shapes her approachable, beginner-first teaching style.
Yes — beginner makeup is one of her defining content pillars. She posts dedicated "beginners guide to makeup" videos and consistently uses hashtags like #makeupforbeginners, making her channel a go-to starting point for people who have never picked up a brush before.
Yes, she has worked with Ulta Beauty as a paid brand partner. One of her recent posts tagged #UltaBeautyPartner and framed the products around things she wished she had owned during her school years, weaving the sponsorship into her relatable, life-stage storytelling.
Revlon has appeared as a brand partner in her content. She tagged the brand in a post specifically aimed at people with oily skin, which fits naturally into her niche of practical, problem-solving tutorials.
Oily skin is a topic she returns to regularly. She has posted content explicitly titled for "the oily girls," covering on-the-go touch-up routines and product picks designed to control shine throughout the day.
Affordable makeup is a consistent theme across her content — she uses the hashtag #affordablemakeup and builds tutorials around accessible, drugstore-friendly picks. The "makeup big sis" framing leans into helping her audience get real results without a luxury budget.
She is represented by Dulcedo, a talent and influencer management agency. She lists her Dulcedo booking email publicly in her bios across TikTok, YouTube, and Instagram for brand inquiries.
She is based in California, which she notes in her Instagram bio. The large majority of her audience is also in the United States, making her a primarily US-market creator with growing reach in the UK and Canada.
Yes — she is active on YouTube under the same @slaybyjess handle, where she has built a following of hundreds of thousands of subscribers. Her YouTube content covers tutorials, vlogs, and how-to videos that expand on the quick-format style she uses on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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