United Kingdom
Operating out of the United Kingdom, @skincare.Mummy brings a professional foundation that distinguishes her from most beauty creators on TikTok: a decade-plus career in beauty marketing before transitioning to content creation.
Total Followers +0.0%
110K
Across TikTok
Primary Platform
TikTok
110K followers · 100% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 110,100 | +0 | 4.3% | 1.6 | 8 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating out of the United Kingdom, @skincare.Mummy brings a professional foundation that distinguishes her from most beauty creators on TikTok: a decade-plus career in beauty marketing before transitioning to content creation. That industry background informs a content style that is notably structured and evidence-led — rating popular Korean moisturisers and sunscreens out of ten, breaking down retinoid dos and don'ts, and applying facial-skincare principles to body care. The channel leans heavily into K-beauty, with Korean brands and routines forming the backbone of her output. Her business contact points to Glow Group Studio, suggesting she operates with agency-level organisation rather than as a casual hobbyist.
Her audience skews young and predominantly female, concentrated in the UK with meaningful reach into the US and other English-speaking markets — a profile well-suited to K-beauty brands seeking Western entry points. Engagement running at nearly three times the category median for a mid-tier account signals that her following is genuinely invested rather than passive. A recurring partnership with Celimax illustrates her positioning: credible, niche, and commercially aligned with Korean skincare labels expanding globally. As Western appetite for K-beauty continues to grow, a creator with marketing expertise and an analytically styled approach to product evaluation is well-placed to attract longer-term brand programmes in this space.
skincare.Mummy reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @skincare.Mummy's tier (Mid, 110K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, her TikTok bio describes her as an ex beauty marketer with over ten years of experience testing products. This industry background is what distinguishes her from hobby-based skincare creators — she approaches product recommendations from the perspective of someone who has worked inside the beauty business, not just as a consumer.
Glow Group Studio is the creative studio behind @skincare.Mummy, with brand and partnership enquiries directed to claude@glowgroup.studio. It appears to be the professional entity through which she manages collaborations and commercial work.
Celimax features heavily across her content, including the Celimax TXA Body Clarifying product, a Keratosis Pilaris-focused Celimax video, and the Celimax Retinal Shot Tighten and Lift — with her tagging @celimax.global directly in posts. This consistent and named featuring points to an active brand relationship with the Korean skincare label.
Her channel centres on K-beauty, with Celimax and Torriden both appearing across her posts and top hashtags. She covers a wide range of Korean skincare and makeup categories including moisturisers, sunscreens, retinal serums, and Korean lip tints.
She has posted specifically about what she personally uses to help her own keratosis pilaris, featuring a Celimax product as the hero item. Condition-specific content like this is a recurring part of her channel and tends to perform well given how many people search for KP solutions.
She has a dedicated video covering retinoid dos and don'ts, using the Celimax Retinal Shot Tighten and Lift as the product example. Retinal content comes up regularly in her hashtag mix, suggesting it is one of her core educational topics rather than a one-off post.
Yes, she has produced rating videos scoring popular Korean sunscreens and moisturisers out of ten, a format that has become a recognisable part of her output. These comparison-style videos suit her ex-marketer positioning, letting her give structured verdicts rather than simple product hauls.
This is a content angle she actively promotes — the idea that body skin deserves the same active ingredients and routine attention as your face. She backs it with product features like the Celimax TXA Body Clarifying, applying K-beauty ingredient standards to body care routines.
She is based in the United Kingdom, and close to half of her TikTok audience is also UK-based. Her content is in English and covers internationally available K-beauty products, giving her a secondary following across the US and Australia as well.
Her audience is heavily female — over three-quarters of her viewers are women — and skews young, with the majority falling in the 18-to-34 age bracket. That demographic profile makes her a strong fit for K-beauty and skincare brands targeting young women interested in ingredient-led routines.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@skincare.mummy · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.