United States
The @skate account is the official social presence for EA's "skate." — the fourth entry in the long-dormant Skate franchise, developed by Full Circle studio and released into free-to-play Early Access in September 2025.
Total Followers -0.3%
1.2M
Across Instagram, YouTube, TikTok
Primary Platform
550K followers · 45% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.2K–$19K / IG post
Running July 21–Aug. 25, the X Games update transforms skate.'s virtual stadium with X Games-inspired challenges tied to skate scenes in Los Angeles, São Paulo, New York, and Tokyo. Players can earn exclusive jerseys, icons, and backgrounds representing each city.
Season 2 launched December 2, 2025, delivering significant gameplay changes including a new game mode, fresh tricks, and party voice chat for crew play. A Winter Roll-stice seasonal event also ran during the season.
Developed by Full Circle, skate. entered Early Access on Sept. 16, 2025 as a free-to-play, cross-platform multiplayer sandbox. The team expects a full 1.0 release roughly one year after launch, around September 2026.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -605 -0.1% | +0 +0.0% | +0 +0.0% | -605 |
| Last 30 days | -3189 -0.6% | +0 +0.0% | +0 +0.0% | -3189 |
| Last 90 days | -7918 -1.4% | +1K +0.8% | +0 +0.0% | -6907 |
| Last 365 days | -7918 -1.4% | +1K +0.8% | +0 +0.0% | -6907 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Electronic Arts Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| X Games Sports / Events | Long-term partnership | 2025–Long-term | — | |
| Vans Apparel / Skateboarding | Long-term partnership | 2025–Long-term | — |
The @skate account is the official social presence for EA's "skate." — the fourth entry in the long-dormant Skate franchise, developed by Full Circle studio and released into free-to-play Early Access in September 2025. The original trilogy (2007–2010) cultivated a devoted following that spans both skateboarding culture and competitive gaming, and the revival came after years of sustained fan demand following an informal EA survey that went viral in 2020. Rather than a traditional creator channel, the account functions as a community hub, blending gameplay highlights, challenge announcements, and development updates to maintain engagement throughout the game's iterative rollout.
Content centers on community-driven formats: recurring skill challenges like the Skate Bounty series, playtest highlight reels, and cross-promotional activations including an X Games in-game event and a collaboration with skateboarding media outlet Vansta Magazine. The audience skews heavily male and concentrates in the 18–34 age range — a demographic that sits at the intersection of gaming and real-world skate culture — with engagement rates running noticeably above category norms, signaling an actively invested community. As "skate." progresses through Early Access and works toward a wider release, the account is positioned as EA's primary community-facing voice in a gaming subgenre that has seen little serious competition for over a decade.
Skate reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Events, Apparel / Skateboarding, a clear signal of fit for brands in those categories. Demonstrated partners include Electronic Arts and X Games. Engagement on Instagram runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports / Events and related categories, Skate offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Skate's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, skate. launched in Early Access as a free-to-play title. The official @skate account on Instagram and TikTok consistently promotes "Play Early Access Free Now," and the no-cost entry point is a core part of how EA's Full Circle studio is building a large community around the reboot.
skate. Early Access officially launched on September 16, 2025. Before that date the game ran a series of closed Insider Playtests, with highlight reels from sessions as early as September 2024 shared publicly to show the game's progress.
Yes — what the community had been calling Skate 4 for years was officially unveiled as skate., stylized with a lowercase s and a period. EA and developer Full Circle dropped the numbered-sequel naming to position the game as a continuously evolving live platform rather than a traditional one-and-done release.
Yes, X Games became a live in-game event in skate., going live on July 21. The partnership brings official X Games branding and competitive challenges into the game, letting players take part in events tied to one of skateboarding's most iconic real-world institutions.
The Vans Skate Bounty is a community challenge series run inside skate. in partnership with Vans, promoted under the hashtag #VansSkateBooty. Players attempt specific trick combos or lines, share their clips, and compete for recognition — with the collaboration also involving Vansta Magazine, a skate-culture creator outlet.
Full Circle, a studio EA built specifically to make this game, developed skate. The team includes developers with deep roots in the original Skate trilogy, which was created by EA Black Box and ran from 2007 to 2010, giving the reboot a direct lineage to those beloved titles.
skate. carries an ESRB rating of T for Teen, with content descriptors for Crude Humor, Lyrics, and Mild Violence. The rating reflects the game's authentic skate-culture tone — irreverent humor and music with explicit lyrics — without pushing into mature-content territory.
The skate. Insider Playtests were closed community testing sessions EA ran before the Early Access launch, where selected players got hands-on time with the game and provided feedback. Full Circle shared public highlight reels from the playtests — including a September 2024 showcase — to give the broader community a look at how the game was shaping up.
Yes, skate. had a presence during the Summer Game Fest window, with the official account using #SummerGameFest to reach the gaming community during the annual showcase season. Appearances at major gaming events were a consistent part of EA's strategy to keep momentum building ahead of the Early Access launch.
skate. is available on PC, PlayStation, and Xbox, with mobile platforms also in the rollout plan. The free-to-play model applies across platforms, which is central to Full Circle's goal of building the largest possible cross-platform skate community from Early Access onward.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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