Australia
Sjana Elise Earp is an Australian yoga teacher, wellness educator, and lifestyle photographer who built her following over more than a decade through a distinctive blend of sun-soaked travel imagery, yoga tutorials, and candid personal storytelling.
Total Followers +0.0%
1.4M
Across YouTube, Instagram
Primary Platform
YouTube
137K followers · 10% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +127 +0.0% | +0 +0.0% | +127 |
| Last 30 days | +0 +0.0% | +254 +0.0% | +0 +0.0% | +254 |
| Last 90 days | +0 +0.0% | -34103 -2.7% | +0 +0.0% | -34103 |
| Last 365 days | +0 +0.0% | -34103 -2.7% | +0 +0.0% | -34103 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sjana Elise Earp is an Australian yoga teacher, wellness educator, and lifestyle photographer who built her following over more than a decade through a distinctive blend of sun-soaked travel imagery, yoga tutorials, and candid personal storytelling. Originally from Australia and now based in Hawaiʻi, she rose to prominence on Instagram during the mid-2010s wave of yoga and mindfulness content, when her clean aesthetic and outdoor practice photography resonated broadly. Her content spans ambient movement routines, nervous system regulation, natural living philosophy, and travel journaling — a mix reflected in her YouTube channel topics, which run from meditation and yoga to nature travel and ambient soundscapes. She presents herself less as a fitness instructor and more as a whole-lifestyle guide, a positioning sharpened in recent years under the banner of her "Whole Woman Ecosystem" framework targeting women seeking depth in wellness practice.
Her primary monetization platform is clearly Instagram, where her rate card sits well above YouTube, and her engagement meaningfully outperforms the category median — a healthy signal for brand partners in wellness, travel, and natural living categories. One notable tension in her data is an audience that skews heavily male despite content framing increasingly aimed at women, which may reflect a legacy following built on aspirational travel and lifestyle imagery gradually shifting as her messaging deepens into feminine wellness and embodiment. That recalibration — away from broadly appealing outdoor aesthetics toward a more intentional female niche — will be the key determinant of her brand-fit trajectory: sponsors in clean beauty, functional nutrition, and women's health are a natural next alignment if her audience demographics follow her evolving content positioning.
Sjanaelise reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Wellness / Education, a clear signal of fit for brands in those categories. Demonstrated partners include Whole Woman Ecosystem. Engagement on YouTube runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Sjanaelise's tier (Macro, 1.4M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her full name is Sjana Elise Earp. She combines her first and middle name into the handle "Sjanaelise" across social platforms, but uses her complete name in her YouTube bio and on her personal website sjana.com.au.
No — Sjana Elise is originally Australian but relocated to Hawai'i, where she currently lives. She still identifies as Australian in her bios, and the majority of her audience remains based in Australia.
Yes. In her own recent posts she described herself as "recently married." She hasn't shared extensive public detail about her partner beyond that reference in her content.
The Whole Woman Ecosystem is the name Sjana Elise uses for her overarching wellness brand and philosophy. She describes it as "embodied wellness for women who want depth," weaving together yoga, health, and nervous system regulation into one integrated approach rather than treating them as separate topics.
Nervous system regulation is one of the three core pillars she lists alongside yoga and health in her Instagram bio. In practice it shows up as calming and soothing content — affirmation-led posts, breathwork cues, and mindset reframes — aimed at women managing stress and emotional wellbeing in daily life.
Yes, lymphatic drainage is a recurring content type in her wellness output, appearing consistently in her hashtag set alongside stretching, flexibility, and toning content. These tend to be short, gentle movement routines designed to feel accessible rather than intense.
She describes herself as a "Travel and Lifestyle Photojournalist" in her YouTube bio, while her Instagram positions her as a wellness creator focused on women. In practice she operates across all three — posting yoga routines, travel imagery from Hawai'i and beyond, and personal lifestyle vlogs under a single brand.
Yes, her personal site is sjana.com.au. It acts as a central hub for her brand outside of social platforms, which is consistent with her self-description as a photojournalist and the broader Whole Woman Ecosystem she has built around her wellness content.
Her YouTube content includes yoga sessions, nature and travel vlogs, ambient and meditation-style videos, and day-in-the-life content from her life in Hawai'i. It tends to run calmer and longer-form than her Instagram feed, which leans more toward short workout reels and wellness snippets.
Sjana Elise has grown past one million followers on Instagram, placing her solidly in the Macro creator tier. Her engagement runs well above the category median for lifestyle and wellness creators, which is a meaningful signal for brands evaluating her beyond raw follower size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@sjana · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.