Australia
Sjana Elise Earp is an Australian yoga instructor, wellness creator, and self-described travel and lifestyle photojournalist who built her following primarily through visually striking yoga and travel content on Instagram.
Total Followers +0.0%
1.4M
Across YouTube, Instagram
Primary Platform
YouTube
137K followers · 10% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | -34606 -2.7% | +0 +0.0% | -34606 |
| Last 365 days | +0 +0.0% | -34606 -2.7% | +0 +0.0% | -34606 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sjana Elise Earp is an Australian yoga instructor, wellness creator, and self-described travel and lifestyle photojournalist who built her following primarily through visually striking yoga and travel content on Instagram. Originally from Australia, she has been based in Hawaii, a setting that reinforces the sun-drenched, nature-immersed aesthetic central to her brand. Her content spans yoga practice videos, wellness philosophy, travel imagery, and a growing emphasis on nervous system health and "embodied" living — a pivot from her earlier adventure-and-lifestyle framing toward something more intentional and depth-oriented. YouTube serves as a secondary platform where ambient, meditative, and nature-travel content lives alongside longer-form yoga sessions.
Her audience skews notably male — an unusual demographic for a yoga-and-wellness creator — which reflects how her bikini-forward visual content attracts a broader lifestyle and aesthetics audience beyond core wellness practitioners. Engagement sits comfortably above the category median, suggesting genuine community investment rather than passive reach. Her Instagram rate card places her firmly in the macro tier for paid partnerships, making her most commercially relevant to swimwear, active-lifestyle, travel, and natural wellness brands. As her messaging continues to shift toward women's depth and whole-body health, she may attract more tightly aligned female-skewing brand partners over time.
Sjanaelise reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Swimwear / Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Triangl. Engagement on YouTube runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Sjanaelise's tier (Macro, 1.4M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
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Her full name is Sjana Elise Earp. She combines her first and middle name into the handle "Sjanaelise" across social platforms, but uses her complete name in her YouTube bio and on her personal website sjana.com.au.
No — Sjana Elise is originally Australian but relocated to Hawai'i, where she currently lives. She still identifies as Australian in her bios, and the majority of her audience remains based in Australia.
Yes. In her own recent posts she described herself as "recently married." She hasn't shared extensive public detail about her partner beyond that reference in her content.
The Whole Woman Ecosystem is the name Sjana Elise uses for her overarching wellness brand and philosophy. She describes it as "embodied wellness for women who want depth," weaving together yoga, health, and nervous system regulation into one integrated approach rather than treating them as separate topics.
Nervous system regulation is one of the three core pillars she lists alongside yoga and health in her Instagram bio. In practice it shows up as calming and soothing content — affirmation-led posts, breathwork cues, and mindset reframes — aimed at women managing stress and emotional wellbeing in daily life.
Yes, lymphatic drainage is a recurring content type in her wellness output, appearing consistently in her hashtag set alongside stretching, flexibility, and toning content. These tend to be short, gentle movement routines designed to feel accessible rather than intense.
She describes herself as a "Travel and Lifestyle Photojournalist" in her YouTube bio, while her Instagram positions her as a wellness creator focused on women. In practice she operates across all three — posting yoga routines, travel imagery from Hawai'i and beyond, and personal lifestyle vlogs under a single brand.
Yes, her personal site is sjana.com.au. It acts as a central hub for her brand outside of social platforms, which is consistent with her self-description as a photojournalist and the broader Whole Woman Ecosystem she has built around her wellness content.
Her YouTube content includes yoga sessions, nature and travel vlogs, ambient and meditation-style videos, and day-in-the-life content from her life in Hawai'i. It tends to run calmer and longer-form than her Instagram feed, which leans more toward short workout reels and wellness snippets.
Sjana Elise has grown past one million followers on Instagram, placing her solidly in the Macro creator tier. Her engagement runs well above the category median for lifestyle and wellness creators, which is a meaningful signal for brands evaluating her beyond raw follower size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sjana · YouTube
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