United States
Singapore Math is the official Instagram presence of Singapore Math Inc., a U.S.-based educational publisher that has brought Singapore's mathematics curriculum framework to North American classrooms and homeschool households.
Total Followers +1.4%
35K
Across Instagram
Primary Platform
YouTube
35K followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $872–$2.4K / IG post
Primary Mathematics Common Core Edition, Earlybird Kindergarten Common Core Edition, and Extra Practice Common Core Edition were removed from the singaporemath.com shop as of October 31, 2025, as newer editions have replaced them.
SIE is positioned as the company's newest series, adapted directly from Singapore's official classroom curriculum for home use, complementing the flagship Dimensions Math PK–8 line.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 34,871 | +499 | 4.1% | 1.2 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +126 +0.4% | +0 +0.0% | +0 +0.0% | +126 |
| Last 30 days | +499 +1.4% | +0 +0.0% | +0 +0.0% | +499 |
| Last 90 days | +4K +10.1% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +10.1% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Singapore Math is the official Instagram presence of Singapore Math Inc., a U.S.-based educational publisher that has brought Singapore's mathematics curriculum framework to North American classrooms and homeschool households. Their catalog centers on two flagship series — Dimensions Math and Primary Mathematics — both built around the Singapore Ministry of Education's approach, which prioritizes conceptual understanding through concrete-pictorial-abstract sequencing before drilling procedural fluency. The account posts curriculum spotlights, teaching strategies, and homeschool community content aimed at parents and educators working with children from pre-kindergarten through eighth grade.
Despite a micro-tier following, the account's engagement rate runs notably above the category median, a signal that its U.S.-concentrated audience — skewing toward parents in the 18–34 range — is actively invested in curriculum decisions rather than passive scrolling. Heavy use of homeschool-specific hashtags and periodic giveaway mechanics reflect a deliberate effort to deepen penetration in a fast-growing homeschool market where Singapore Math has become a benchmark recommendation among structured-learning families. As interest in rigorous, internationally benchmarked math education continues to expand domestically, the account is well-positioned to serve as both a curriculum discovery channel and a community touchpoint for families navigating an increasingly crowded homeschool landscape.
Singaporemath reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Singaporemath offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Singaporemath's tier (Micro, 35K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Both are Singapore Math curriculum series, but Dimensions Math is the newer, US-classroom-adapted line while Primary Mathematics is closer to the original textbooks used in Singapore schools. Dimensions Math features updated design and pacing for American learners, whereas Primary Mathematics is popular with families who prefer a more traditional, condensed approach. Both series emphasize conceptual understanding before procedural practice.
Yes, Singapore Math offers materials starting at the pre-K level and going all the way through 8th grade. Their early-grade materials are designed to build number sense and mathematical reasoning from the very beginning, making them a popular choice for families who want to start structured math early.
The Singapore Math method is built around a concrete-pictorial-abstract (CPA) progression, meaning students first work with physical objects, then visual diagrams, then abstract numbers and symbols. This approach prioritizes understanding the 'why' behind operations rather than drilling procedures, which is a notable departure from many traditional US math programs. The goal is both conceptual mastery and computational fluency.
Singapore Math is one of the most widely used math programs in the homeschool community, and the brand actively engages with homeschool parents using tags like #homeschoolcurriculum and #homeschoolmom. Their materials are structured clearly enough for parents without a formal teaching background to use at home. Both the Dimensions Math and Primary Mathematics series come with teacher guides that walk parents through each lesson.
The #singaporemathpartner tag appears on posts from educators, tutors, and homeschool families who are affiliated with or endorsed by Singapore Math. Partners typically share reviews, classroom tips, and learning activities featuring Dimensions Math or Primary Mathematics. It signals an official or recognized relationship with the Singapore Math brand rather than just a casual user.
Singapore Math offers curriculum from pre-K through 8th grade, giving families a continuous math pathway from foundational number concepts through pre-algebra. Having a single consistent program across PK–8 is a major selling point for homeschool families who want to avoid switching curricula mid-route.
Singapore Math is widely considered more rigorous than many standard US curricula because it spends more time on fewer topics, demanding deep mastery before moving on. Students are expected to solve multi-step word problems and explain their reasoning at every grade level, which some families find challenging at first. Most long-term users report that children develop stronger problem-solving skills as a result.
Singapore Math explicitly targets both conceptual mastery and fluency — that dual focus is spelled out in their own curriculum description. Students are expected to understand why an operation works before they practice it to automaticity. This distinguishes it from drill-heavy programs where memorization comes first and understanding is assumed to follow.
Singapore Math, Inc. is based in the United States, though the curriculum approach and original textbook content originated in Singapore's national school system. The US company licenses, adapts, and distributes these materials for American students. That's why the Dimensions Math series in particular is designed to align with American educational conventions while preserving the Singapore methodology.
Singapore Math is most active on Instagram, where they regularly post math tips, curriculum walkthroughs, homeschool giveaways, and community content for parents. YouTube is their listed primary platform for longer-form educational video content. Their Instagram engagement runs well above the typical rate for education accounts, which points to a genuinely invested homeschool parent audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@singaporemath · YouTube
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