United States
Sincewewokeup is a creator with a presence on YouTube (40,600 followers), Instagram (772,881 followers), TikTok (1,000,000 followers), based in United States.
Total Followers -0.1%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
41K followers · 2% of audience
Engagement
9.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$27K / IG post
In early 2026, she launched new Instagram, Facebook, and YouTube presences under @tawnymcvay, pivoting to longer-form video and more personal storytelling alongside her established Since We Woke Up channels.
Now represented by The Rights Factory, McVay is working on a second book described as a cultural memoir exploring themes of grief, wonder, and community — a notable step up from her self-published 2021 debut.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -386 -0.1% | +0 +0.0% | -386 |
| Last 30 days | -101 -0.3% | -1546 -0.2% | +0 +0.0% | -1647 |
| Last 90 days | -199 -0.5% | -5333 -0.7% | +0 +0.0% | -5532 |
| Last 365 days | -199 -0.5% | -5333 -0.7% | +0 +0.0% | -5532 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sincewewokeup is a creator with a presence on YouTube (40,600 followers), Instagram (772,881 followers), TikTok (1,000,000 followers), based in United States. Their content sits in the homesteading & tiny living space. Their YouTube bio reads: "Taking September away from social media to write a book! Hi, I’m Tawny. For five years my husband and I lived and traveled in a school bus turned tiny home named Oliver. In 2023, we settled in the forest of Missouri to start a new project,". The full audience and engagement breakdown is below.
Sincewewokeup (Tawny McVay) sits squarely in the homesteading, slow-living, and sustainable lifestyle vertical — a niche that draws outdoor, garden, food, and eco-conscious home brands seeking authentic storytelling over aspirational aesthetics. Her audience is concentrated in the US with meaningful reach into Canada and the UK, keeping her efficient for English-language domestic campaigns across CPG, seed and garden supply, off-grid appliances, and sustainable food categories. Engagement runs dramatically above the category median across all three platforms, signaling a genuinely invested community rather than passive viewership — a strong indicator for brands prioritizing conversion-oriented integrations over pure impression volume. Content cadence has paused temporarily due to a book project, which is a real consideration for brands with time-sensitive campaign windows. Her hashtag record (#ninjapartner, #ninjawoodfire) confirms an active partnership with Ninja in the kitchen and outdoor cooking space, demonstrating that she can execute mid-to-upper-tier brand integrations credibly within her niche. Adjacent deal categories she would plausibly attract include seed and gardening suppliers, sustainable homeware, herbal wellness brands, and outdoor gear companies aligned with a forest homestead aesthetic and an audience drawn to intentional, self-sufficient living.
Benchmark estimates for a creator at Sincewewokeup's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Tawny McVay — she goes by @tawnymcvay on Instagram alongside her main content handle @sincewewokeup. She introduces herself simply as Tawny across all her platforms, and the channel name reflects the awakening-to-slow-life philosophy she built her audience around.
The converted school bus Tawny and her husband called home for five years was named Oliver. Oliver became a beloved fixture of her content as she documented the joys and hardships of skoolie living while traveling across the country. Many of her earliest and most-watched videos center on Oliver's build and daily life inside it.
Yes — in 2023, Tawny and her husband transitioned out of full-time skoolie life and settled in the forests of Missouri to start a homestead and food forest. The shift marked a new chapter focused on putting down roots and increasing self-sustainability year by year. She still connects with the van and bus life community through her existing audience, even as her content has evolved.
Tawny and her husband lived full-time in their converted school bus, Oliver, for five years. That extended period of skoolie travel forms the backbone of her original content and is still how many new viewers discover her before finding her homesteading chapter. The longevity of the bus life set her apart from shorter-term van life creators.
Yes — Tawny has described herself as an author across all her platforms and confirmed she is actively writing a book. The project draws on her years of intentional, small-life living, from skoolie travel to building a Missouri homestead. She dedicated the entire month of September 2026 to the writing process, stepping away from posting to focus on it.
Tawny announced across her bios that she was taking all of September 2026 away from social media to write her book. The planned hiatus was a deliberate and public choice, fully consistent with her brand of intentional living and slowing down. She did not go dark unexpectedly — she set the boundary openly and returned to content in October.
Yes — baby goats and ducks are regulars in Tawny's homestead content and have become fan favorites across her platforms. She tags posts with #babygoats, #goats, and #duckadventures, and her animals appear as ongoing characters in the broader story of building a self-sufficient life in Missouri. They're among the most-engaged topics her audience responds to.
Tawny has a named brand partnership with Ninja, specifically promoting the Ninja Woodfire product line through her content. She tags relevant posts with #ninjapartner and #ninjawoodfire, making it one of her most visible sponsorships. The fit is natural given her focus on outdoor cooking, homesteading, and off-grid living.
A food forest is a layered growing system designed to mimic the structure of a natural forest using edible plants — fruit trees, berry shrubs, herbs, and groundcover — to produce food with minimal ongoing intervention. Tawny has been building one on her Missouri property since settling there in 2023, framing it as a long-term investment that becomes more productive and self-sustaining each year. It sits at the core of her self-sufficiency mission and differentiates her homestead content from standard gardening channels.
A skoolie is a school bus converted into a livable home or camper — a DIY movement popular among minimalists, travelers, and off-grid enthusiasts. Tawny's bus Oliver was a full skoolie build, and she has used #skoolie throughout her career to connect with that community. That community connection was a major driver of her early growth and remains part of her identity even after the move to homestead life.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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