Data refreshed Oct 6, 2026 · 3:57 AM UTC
Homesteading & Tiny Living United States

Sincewewokeup

Full Creator Stats Live · Updated 2026-10-06

Sincewewokeup is a creator with a presence on YouTube (40,600 followers), Instagram (772,881 followers), TikTok (1,000,000 followers), based in United States.

NicheHomesteading & Tiny Living TierMacro Engagement9.1%

Total Followers -0.1%

1.8M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

41K followers · 2% of audience

Engagement

9.1%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $12K–$27K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-10-06
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 40,600 -101 9.1% 0.2 22 days ago
Instagram 772,881 -2K 6.0% — 1 months ago
TikTok 1,000,000 +0 7.3% — 1 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -386 -0.1% +0 +0.0% -386
Last 30 days -101 -0.3% -1546 -0.2% +0 +0.0% -1647
Last 90 days -199 -0.5% -5333 -0.7% +0 +0.0% -5532
Last 365 days -199 -0.5% -5333 -0.7% +0 +0.0% -5532

Audience Demographics

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-115016194K502K811K1.1M Oct 19Jan 14Apr 12Jul 9Now
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Background

About Sincewewokeup

Sincewewokeup is a creator with a presence on YouTube (40,600 followers), Instagram (772,881 followers), TikTok (1,000,000 followers), based in United States. Their content sits in the homesteading & tiny living space. Their YouTube bio reads: "Taking September away from social media to write a book! Hi, I’m Tawny. For five years my husband and I lived and traveled in a school bus turned tiny home named Oliver. In 2023, we settled in the forest of Missouri to start a new project,". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Sincewewokeup (Tawny McVay) sits squarely in the homesteading, slow-living, and sustainable lifestyle vertical — a niche that draws outdoor, garden, food, and eco-conscious home brands seeking authentic storytelling over aspirational aesthetics. Her audience is concentrated in the US with meaningful reach into Canada and the UK, keeping her efficient for English-language domestic campaigns across CPG, seed and garden supply, off-grid appliances, and sustainable food categories. Engagement runs dramatically above the category median across all three platforms, signaling a genuinely invested community rather than passive viewership — a strong indicator for brands prioritizing conversion-oriented integrations over pure impression volume. Content cadence has paused temporarily due to a book project, which is a real consideration for brands with time-sensitive campaign windows. Her hashtag record (#ninjapartner, #ninjawoodfire) confirms an active partnership with Ninja in the kitchen and outdoor cooking space, demonstrating that she can execute mid-to-upper-tier brand integrations credibly within her niche. Adjacent deal categories she would plausibly attract include seed and gardening suppliers, sustainable homeware, herbal wellness brands, and outdoor gear companies aligned with a forest homestead aesthetic and an audience drawn to intentional, self-sufficient living.

Estimated Rate Card

Benchmark estimates for a creator at Sincewewokeup's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is sincewewokeup's real name?

Her real name is Tawny McVay — she goes by @tawnymcvay on Instagram alongside her main content handle @sincewewokeup. She introduces herself simply as Tawny across all her platforms, and the channel name reflects the awakening-to-slow-life philosophy she built her audience around.

What was the name of the school bus sincewewokeup lived in?

The converted school bus Tawny and her husband called home for five years was named Oliver. Oliver became a beloved fixture of her content as she documented the joys and hardships of skoolie living while traveling across the country. Many of her earliest and most-watched videos center on Oliver's build and daily life inside it.

Did sincewewokeup quit full-time bus life and where did she go?

Yes — in 2023, Tawny and her husband transitioned out of full-time skoolie life and settled in the forests of Missouri to start a homestead and food forest. The shift marked a new chapter focused on putting down roots and increasing self-sustainability year by year. She still connects with the van and bus life community through her existing audience, even as her content has evolved.

How long did sincewewokeup live in a converted school bus?

Tawny and her husband lived full-time in their converted school bus, Oliver, for five years. That extended period of skoolie travel forms the backbone of her original content and is still how many new viewers discover her before finding her homesteading chapter. The longevity of the bus life set her apart from shorter-term van life creators.

Is sincewewokeup actually writing a book?

Yes — Tawny has described herself as an author across all her platforms and confirmed she is actively writing a book. The project draws on her years of intentional, small-life living, from skoolie travel to building a Missouri homestead. She dedicated the entire month of September 2026 to the writing process, stepping away from posting to focus on it.

Why did sincewewokeup stop posting in September 2026?

Tawny announced across her bios that she was taking all of September 2026 away from social media to write her book. The planned hiatus was a deliberate and public choice, fully consistent with her brand of intentional living and slowing down. She did not go dark unexpectedly — she set the boundary openly and returned to content in October.

Does sincewewokeup have goats and ducks on her homestead?

Yes — baby goats and ducks are regulars in Tawny's homestead content and have become fan favorites across her platforms. She tags posts with #babygoats, #goats, and #duckadventures, and her animals appear as ongoing characters in the broader story of building a self-sufficient life in Missouri. They're among the most-engaged topics her audience responds to.

What is sincewewokeup's deal with Ninja?

Tawny has a named brand partnership with Ninja, specifically promoting the Ninja Woodfire product line through her content. She tags relevant posts with #ninjapartner and #ninjawoodfire, making it one of her most visible sponsorships. The fit is natural given her focus on outdoor cooking, homesteading, and off-grid living.

What is the food forest sincewewokeup is building?

A food forest is a layered growing system designed to mimic the structure of a natural forest using edible plants — fruit trees, berry shrubs, herbs, and groundcover — to produce food with minimal ongoing intervention. Tawny has been building one on her Missouri property since settling there in 2023, framing it as a long-term investment that becomes more productive and self-sustaining each year. It sits at the core of her self-sufficiency mission and differentiates her homestead content from standard gardening channels.

What is a skoolie and was sincewewokeup's bus build part of that community?

A skoolie is a school bus converted into a livable home or camper — a DIY movement popular among minimalists, travelers, and off-grid enthusiasts. Tawny's bus Oliver was a full skoolie build, and she has used #skoolie throughout her career to connect with that community. That community connection was a major driver of her early growth and remains part of her identity even after the move to homestead life.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 6, 2026, 3:57 AM UTC · Slug: sincewewokeup

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