United States
Simplysh3ll is a New York-rooted, Charlotte-based lifestyle and beauty creator whose YouTube channel sits at the center of natural hair care, family vlogging, and everyday lifestyle content.
Total Followers -0.0%
232K
Across YouTube, Instagram
Primary Platform
YouTube
199K followers · 86% of audience
Engagement
8.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $824–$2.3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -13 -0.0% | +0 +0.0% | -13 |
| Last 90 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Curls Queen Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Magic Mind Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
Simplysh3ll is a New York-rooted, Charlotte-based lifestyle and beauty creator whose YouTube channel sits at the center of natural hair care, family vlogging, and everyday lifestyle content. She is also the founder of Truelytresses, a hair brand that gives her content a layer of entrepreneurial credibility beyond typical influencer fare. Her channel blends tutorial-style hair content with couple and family vlogs, candid day-in-the-life footage, and local experiences — a recent video covering DaBaby's Charlotte restaurant illustrates her knack for weaving community-rooted moments into her feed. That mix of practical beauty content and relatable personal storytelling has built a predominantly Black female audience that skews young adult, with the 18-to-34 bracket making up the bulk of her viewership.
Her engagement rate sits well above category norms, signaling an audience that actively participates rather than passively scrolls — a meaningful signal for brands looking for genuine community reach rather than raw subscriber volume. Sponsorships from Curls Queen and Magic Mind reflect a brand positioning that straddles natural hair care and wellness, two categories with strong purchasing intent among her demographic. Instagram has taken a back seat to YouTube as her primary content engine, and her Truelytresses ownership suggests she is gradually shifting from creator to brand founder — a trajectory that positions her well for product-focused partnerships and long-term commerce plays within the natural beauty and Black lifestyle space.
Simplysh3ll reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Curls Queen and Magic Mind. Engagement on YouTube runs around 8.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Simplysh3ll offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Simplysh3ll's tier (Mid, 232K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Truelytresses is a brand owned by Simplysh3ll, listed directly in her Instagram bio where she identifies herself as the owner under the handle @truelytresses. The brand fits squarely within her core content niche — hair tutorials, natural hair styling, and beauty — making it a direct extension of what she already teaches her audience.
Yes, Simplysh3ll posted a YouTube video documenting her first visit to DaBaby's restaurant, No KNIFE Chicken & Waffles. The outing connects naturally to her Charlotte, NC base, which is also DaBaby's hometown, and reflects the local lifestyle and food content she weaves into her vlogs.
Yes, Simplysh3ll features her daughter in her content, including a viral-style Shorts video playing up how similar they look — titled "Mom & daughter or twins?" Family and mom-life content sits alongside her hair tutorials and lifestyle vlogs as a recurring theme on her channel.
Simplysh3ll splits her time between New York and Charlotte, North Carolina, listing both cities in her Instagram bio with a plane emoji between them. Her Charlotte connection shows up in content like her DaBaby restaurant visit, while New York shapes her fashion and lifestyle aesthetic.
Simplysh3ll posts hair how-to tutorials with a strong natural hair focus, which also ties directly into her ownership of the hair brand Truelytresses. Her YouTube channel is classified under Howto & Style, and hair care sits alongside family vlogs, fashion, and everyday lifestyle content as one of her primary pillars.
Yes, Simplysh3ll partnered with Curls Queen for sponsored content on her YouTube channel in early 2025. The collaboration is a natural fit given her established audience around natural hair care and the credibility she carries through her own hair brand, Truelytresses.
Magic Mind is a productivity and focus supplement brand that Simplysh3ll featured in a sponsored YouTube video in early 2025. It represents the lifestyle and wellness angle of her content, complementing her more beauty- and hair-focused partnerships like the one with Curls Queen.
Simplysh3ll's engagement runs well above the category average for creators in her tier, which points to a tight-knit, loyal community rather than a passive audience. Her mix of relatable mom content, practical hair tutorials, and personal lifestyle vlogs tends to generate the kind of repeat viewership that drives strong interaction numbers.
Simplysh3ll's YouTube channel is closing in on 200,000 subscribers, placing her solidly in the Mid tier of creators. YouTube is clearly her primary platform, where she uploads regularly across hair, lifestyle, family, and vlog content.
Simplysh3ll's viewership is overwhelmingly female — over 85% — and skews toward the 18–34 age range, which aligns with her focus on natural hair, fashion, and relatable mom-life content. The large majority of her audience is based in the United States, with smaller but notable followings in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@simplysh3ll · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.