United Kingdom
Simon Wilson is a Wales-based travel and lifestyle creator who built a multi-million subscriber following across YouTube and TikTok starting from little more than a smartphone — an origin story he leans into openly on his channel.
Total Followers +1.3%
3.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.1M followers · 54% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$27K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +1.0% | +0 +0.0% | +0 +0.0% | +20K |
| Last 30 days | +41K +2.0% | +9K +1.2% | +0 +0.0% | +50K |
| Last 90 days | +127K +6.1% | +21K +2.7% | +0 +0.0% | +148K |
| Last 365 days | +127K +6.1% | +21K +2.7% | +0 +0.0% | +148K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Airalo Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Microsoft Copilot Technology / AI | Sponsored content | TikTok | 2024–2025 | — |
Simon Wilson is a Wales-based travel and lifestyle creator who built a multi-million subscriber following across YouTube and TikTok starting from little more than a smartphone — an origin story he leans into openly on his channel. His content gravitates toward contrast-driven travel formats: luxury experiences set against budget realities, from first-class airline cabins and five-star Las Vegas hotels to a one-star cruise and a town built entirely underground. That tension between aspiration and absurdity gives his videos a broad appeal, and his above-median engagement rate suggests the format connects well beyond passive viewership. His audience skews heavily male and clusters in the 18–34 bracket, with nearly half based in the UK and a meaningful slice in the US and Australia.
His sponsor mix reflects a practical, traveller-first positioning: Airalo, the eSIM provider, is a natural fit for a creator whose audience is perpetually in transit, while Surfshark and Incogni signal the privacy-tools category that has become a reliable revenue lane for English-language travel channels. Instagram engagement has cooled as short-form video — particularly TikTok — drives the bulk of his growth momentum. With a management setup through Night Media and rate cards in the mid-five-figure range for Instagram placements, Wilson is positioned as a scalable partner for travel, tech, and lifestyle brands seeking reach among younger male consumers across English-speaking markets.
Simonwilson12 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Technology / AI, a clear signal of fit for brands in those categories. Demonstrated partners include Airalo and Whatnot. Engagement on YouTube runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Simonwilson12's tier (Macro, 3.8M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His real name is Simon Wilson — the personal email listed in his YouTube bio (info@simonjwilson.com) points to his full name being Simon J Wilson. The number in his handle was almost certainly added because a simpler version of the username was already taken on the platform.
Yes, simonwilson12 is Welsh. He includes the Welsh flag in every bio across YouTube, TikTok, and Instagram, making his Welsh identity one of his most visible personal details. He is based in the United Kingdom.
Yes — his YouTube bio states he started the channel filming and editing everything on a single phone with no professional equipment. He frames this origin story as proof that 'everything comes from nothing' with the right mindset, and it remains a core part of his public identity.
simonwilson12 made a video visiting a town where the entire community lives underground — a travel concept most famously associated with places like Coober Pedy in outback Australia, where residents built homes below ground to escape extreme heat. It stands as one of his more unusual destination videos alongside his luxury and budget travel content.
He booked and reviewed one of the lowest-rated cruise experiences in the US for his video I Tried America's Worst 1-Star Cruise. The format fits his broader travel style of testing extreme-rated experiences — from the world's most expensive first-class flight to genuine budget disasters — and reporting back honestly on what you actually get.
Yes, simonwilson12 attended the FIFA World Cup and turned it into content. One video zeroed in on the $150 charge just to park at the tournament, a detail tagged with #worldcup and #fifa that resonated with viewers watching the costs of major sporting events spiral.
simonwilson12 has partnered with Airalo, a travel eSIM service that lets users buy local data plans digitally without swapping a physical SIM card. The deal appeared on his YouTube channel in 2026 and is a natural fit for a creator who crosses international borders constantly for content.
He partnered with Surfshark for a sponsored YouTube video in late 2025. Around the same period he also promoted Incogni, a personal data-removal tool made by Surfshark, suggesting a broader relationship with that brand family rather than a one-off deal.
His business inquiries email (simonwilson@night.co) confirms he is represented by Night, a well-known creator talent management company that works with some of the largest names in the YouTube and streaming space. Personal contact routes through a separate domain under his own name.
Not regularly — as of mid-2026 his Instagram has gone without a post for roughly five months. His primary focus is YouTube, where he has built his largest audience of over two million subscribers, and TikTok, where he crossed the one-million-follower mark and continues posting every few days.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@simonwilson12 · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.