Canada
Simone Saunders is a Canadian-based licensed therapist, social worker, and private practice owner who has built a substantial cross-platform following by translating clinical psychology into accessible, everyday language.
Total Followers -0.1%
908K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
25K followers · 3% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$10K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -378 -0.1% | +0 +0.0% | -378 |
| Last 30 days | +201 +0.8% | -408 -0.1% | -414 -0.1% | -621 |
| Last 90 days | +511 +2.0% | -1601 -0.5% | -414 -0.1% | -1504 |
| Last 365 days | +511 +2.0% | -1601 -0.5% | -414 -0.1% | -1504 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Cognitive Corner Mental Health / Therapy Practice | Founder / owned brand | Long-term | — | |
| New Therapist Network Professional Community / Mental Health | Founder / owned brand | Long-term | — |
Simone Saunders is a Canadian-based licensed therapist, social worker, and private practice owner who has built a substantial cross-platform following by translating clinical psychology into accessible, everyday language. Operating under the handle @simonecsaunders, she founded The Cognitive Corner, a group therapy practice, and The New Therapist Network, a community resource for practitioners entering the field. Her content sits at the intersection of somatic therapy, nervous system education, hormone health, and personal vlogging — a blend she describes plainly as 'a lil therapy + a lil life.' Posts exploring concepts like the freeze response, hypervigilance, and cycle syncing regularly outperform category engagement benchmarks, reflecting an audience that arrives not just to be entertained but to actively learn and apply mental health frameworks to their own lives. She also published the book Where Do You Feel That In Your Body?, extending her reach beyond social platforms into wellness publishing.
Her audience skews heavily toward younger adults aged 18 to 34 and is concentrated in the United States, despite her Canadian base, which positions her well for North American brand partnerships in wellness, women's health, and professional development. The #blacktherapist tag is a consistent presence in her content, signaling a deliberate commitment to normalizing mental health care within Black communities — a differentiator that adds cultural specificity to what might otherwise read as general wellness content. With strong engagement rates across TikTok and Instagram and a YouTube channel that, while smaller in reach, posts consistently, Saunders occupies a credible mid-tier space where clinical authority and personal relatability coexist. As somatic and nervous-system-informed approaches continue gaining mainstream traction, her dual identity as a practicing clinician and media-savvy creator gives her a durable positioning advantage over purely lifestyle-based mental health influencers.
Simonecsaunders reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Mental Health / Therapy Practice, Professional Community / Mental Health, a clear signal of fit for brands in those categories. Demonstrated partners include The Cognitive Corner and New Therapist Network. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Mental Health / Therapy Practice and related categories, Simonecsaunders offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Simonecsaunders's tier (Mid, 908K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
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Yes, Simone Saunders is a licensed therapist and social worker, not just a mental health content creator. She also owns and operates a group private practice, which she documents alongside her personal life across her social media channels.
'Where Do You Feel That In Your Body?' is a book authored by Simone Saunders, and she was actively on a book tour for it as of 2026. The title reflects her focus on somatic awareness — the idea that emotional experiences and trauma show up as physical sensations in the body, a core theme across her content.
The Cognitive Corner (@thecognitivecorner) is one of Simone's founded ventures, operating alongside her group private practice. It functions as a platform where her therapist community and mental health content converge, and she cross-promotes it consistently across Instagram and TikTok.
New Therapist Network (@newtherapistnetwork) is another community Simone founded, aimed at therapists who are early in their careers. It reflects her dual focus on serving therapy clients and supporting fellow mental health professionals navigating private practice.
Simone uses the freeze response to explain why people feel paralyzed, unmotivated, or shutdown — reframing it as a nervous system survival response rather than laziness or a character flaw. This type of trauma-informed, destigmatizing content is central to her style and is one of the most shared formats on her channels.
Somatic therapy is a key part of Simone's professional and content identity — she regularly uses the hashtag #somatictherapy and her book title itself points to body-based awareness. Somatic therapy focuses on how the body holds stress and trauma, which she translates into accessible explainers for her audience.
Simone weaves hormonal and menstrual health into her content because she sees it as deeply connected to mental health, energy levels, and emotional regulation. Hashtags like #cyclesyncing, #hormonehealth, and #hormonebalance are among her most-used, indicating this is a sustained content pillar rather than a one-off trend.
Yes, Simone explicitly identifies with the #blacktherapist community and uses that tag to connect her content with conversations about representation in mental health. She is part of a growing movement of Black mental health professionals using social media to normalize therapy and make it more accessible to underserved communities.
Simone Saunders is based in Canada, though the majority of her audience is in the United States. She describes herself as a therapist and group private practice owner, suggesting she operates her practice in Canada while reaching a largely North American and English-speaking global following.
Simone Saunders posts regularly across TikTok, Instagram, and YouTube, with TikTok being her largest platform by follower count and YouTube showing notably strong engagement relative to its size. Her content style is consistent across all three — blending therapeutic education with personal life vlogs under the tagline 'a lil therapy + a lil life.'
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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