Simone Carponi is an Italian digital creator who has built a macro-scale following on Instagram around a blend of daily astrology, emotional motivation, and short-form philosophical reflection.
Total Followers +0.7%
1.4M
Across Instagram
Primary Platform
YouTube
1.4M followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
Italian entertainment journalist Gabriele Parpiglia reported that Carponi made a fleeting reappearance on social media before disappearing once more, leaving his large community without a clear explanation.
Journalist Gabriele Parpiglia revealed that Carponi vanished from all platforms after a copyright claim over shared motivational content escalated into a legal matter with financial demands — prompting Carponi to privately respond to the story.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,375,020 | +10K | 2.0% | — | — |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +3K +0.2% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +10K +0.7% | +0 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +29K +2.1% | +0 +0.0% | +0 +0.0% | +29K |
| Last 365 days | +29K +2.1% | +0 +0.0% | +0 +0.0% | +29K |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
Simone Carponi is an Italian digital creator who has built a macro-scale following on Instagram around a blend of daily astrology, emotional motivation, and short-form philosophical reflection. His Instagram bio — translating roughly to 'I give voice where emotions make noise — horoscope and truths every day' — captures his dual content pillars cleanly. Posts routinely invite followers to respond with affirmations ('Lascia un SÌ se sei d'accordo'), a community-building technique common in Italian motivational content that sustains above-median engagement and contributes to his notably even male-female audience split.
Beyond his recurring astrology and self-worth formats, Carponi also curates and reposts viral video moments — occasionally aviation clips — which broaden his content surface and pull in audiences beyond his core base. He has extended his personal brand into publishing with a book, consolidating his positioning as a recognizable voice in the Italian personal-growth and wellness space. His engagement rate sitting modestly above the category median signals an audience that actively responds rather than passively scrolls. That responsiveness, combined with his macro reach and Italian-language niche, makes him a natural fit for partnerships in lifestyle, wellness, publishing, and entertainment brands seeking meaningful penetration into the Italian digital market.
Simone_Carponi reaches an audience concentrated in ITA primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in wellness and related categories, Simone_Carponi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Simone_Carponi's tier (Macro, 1.4M combined followers, ITA). Pulled from CreatorDB's category benchmarks.
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Yes — his Instagram bio explicitly states "Oroscopo e verità ogni giorno", meaning horoscope and truths every day. This daily astrology-meets-emotional-truth format is one of his signature content pillars and a core reason his Italian-speaking audience keeps coming back consistently.
That Italian phrase from his bio translates roughly to "I give voice to where emotions make noise." It sums up his creative philosophy: using his voice to articulate the feelings and inner truths his audience struggles to put into words themselves. It also signals why voiceover and spoken delivery are central to his style.
Yes, Simone Carponi has written a book, which he actively promotes with a direct link in his Instagram bio. The book extends the same emotional and motivational themes he explores in his daily content, giving his most engaged followers a deeper version of his message.
He occupies a space between the two — his content blends daily horoscope formats with emotional truths and motivational language rather than strict traditional astrology. This crossover approach makes him accessible to audiences who might not follow dedicated astrology channels but still connect with the self-reflection angle.
"Lascia un SÌ" means "Leave a YES" in Italian — it is a recurring engagement format where Simone posts a relatable emotional statement and invites followers to confirm they agree in the comments. This style is a key driver of community interaction and helps explain why his engagement rate consistently runs above the category average for creators in his tier.
Airplanes and open sky visuals are a defining aesthetic in his content, reflected in top hashtags like #aereo and #sky. The imagery appears to function as a visual metaphor for his broader themes of perspective, freedom, and emotional expansiveness — pairing naturally with the tone of his horoscope and motivational posts.
Yes — Friland is among the brands that have appeared alongside his content, and his Macro-tier reach makes him an attractive partner for labels targeting Italian-speaking audiences. He keeps a dedicated collaboration email visible in his bio for partnership inquiries, signalling an active approach to brand deals.
YouTube is listed as his primary platform, but his Instagram presence — with well over a million followers — is where his daily horoscope posts and emotional engagement formats live. He effectively uses both platforms to serve different depths of content for the same core audience.
Simone Carponi is an Italian creator, and his content is delivered entirely in Italian, targeting Italian-speaking audiences across YouTube and Instagram. His cultural framing around emotion, astrology, and daily reflection connects strongly with that market.
Across platforms, Simone Carponi sits in the Macro creator tier with a combined following of over 1.4 million. His Instagram alone accounts for the bulk of that audience, and his engagement rate runs above the category median, which is notable at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@simone_carponi · YouTube
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