Simonandthestars

About Simonandthestars

Simonandthestars is an Italy-based astrologer and content creator who has built one of the country's most recognizable voices in popular astrology. Operating across YouTube, Instagram, and TikTok under the Simonandthestars persona, he produces weekly horoscopes, zodiac commentary, and astrological analysis in Italian — a niche that commands strong recurring viewership rather than viral one-off spikes. His mainstream credibility is anchored by a regular column with Elle Italia and a book publishing relationship with Rizzoli, one of Italy's foremost publishing houses, with an upcoming 2027 horoscope volume already signaled on his TikTok. Appearances at events like Festival Wunderkammer further place him at the intersection of popular science and cultural commentary.

His audience is overwhelmingly Italian — over four-fifths of followers are domestic — and skews toward younger adults in the 18-to-34 bracket, with a moderate female lean. This makes him a precise fit for Italian-market brands targeting millennial and Gen Z women with an interest in wellness, lifestyle, and self-development content. The combination of print media presence, institutional publishing deals, and a mid-tier but loyal social following positions Simonandthestars less as a viral influencer and more as a durable editorial voice in Italian astrology — a profile that tends to attract long-cycle brand partnerships over one-off sponsorships.

Why brands partner

Simonandthestars reaches an audience concentrated in VAT primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Publishing, Media / Editorial, a clear signal of fit for brands in those categories. Demonstrated partners include Rizzoli Libri and Elle Italia. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows astrology content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For VAT-focused brands in Publishing and related categories, Simonandthestars offers a defined, creative-fit audience rather than broad, low-intent impressions.