United Kingdom
The Sidemen are a British YouTube collective formed in 2013, originally bonded through competitive gaming before expanding into the broader entertainment space.
Total Followers +0.2%
36.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
23.3M followers · 63% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $74K–$173K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6811 -0.1% | +0 +0.0% | -6811 |
| Last 30 days | +100K +0.4% | -26006 -0.4% | +0 +0.0% | +74K |
| Last 90 days | +303K +1.3% | +19K +0.3% | +0 +0.0% | +322K |
| Last 365 days | +303K +1.3% | +19K +0.3% | +0 +0.0% | +322K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Upside Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| LICKD Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Side+ Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Netflix Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | May 2024 | — |
The Sidemen are a British YouTube collective formed in 2013, originally bonded through competitive gaming before expanding into the broader entertainment space. The group comprises seven members — KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S — each of whom maintains their own substantial solo following alongside the shared channel. Their signature format, Sidemen Sundays, delivers weekly long-form challenge, travel, and social experiment videos, with recurring series like Sidemen Tinder IRL and large-scale charity football matches generating consistent viral traction across the English-speaking internet.
Beyond content, the Sidemen have built a diversified commercial operation that includes SidemenClothing, the XIX Vodka spirits brand, the Sides fast-food concept, a subscription platform in Side+, and SideCards — a portfolio that signals serious intent to move well past ad-revenue dependency. Brand partnerships with Netflix and Surfshark reflect their pull with a young adult, predominantly UK and US audience that skews roughly even by gender. With TikTok engagement running notably high and a business ecosystem that gives sponsors multiple entry points, the group is positioned less as a traditional creator and more as a media and consumer brand operating at scale.
Sidemen reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Upside and LICKD. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Sidemen's tier (Mega, 36.9M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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The Sidemen are a group of seven British YouTubers: KSI (JJ Olatunji), Miniminter (Simon Minter), Zerkaa (Josh Bradley), Behzinga (Ethan Payne), Vikkstar123 (Vikram Barn), TBJZL (Tobi Brown), and W2S (Harry Lewis). The group formed in the early 2010s and is based in the United Kingdom, with most members living in London.
Sidemen Sunday is the group's weekly upload tradition on their main YouTube channel, where they post a new video every single Sunday without fail. It has become one of the most consistent long-running content schedules on YouTube and is the cornerstone of the channel's identity, driving the hashtag #SidemenSundays to trend regularly.
Sidemen Tinder IRL is one of the group's most popular recurring series, where members go on real-life blind dates arranged in a Tinder-style format, with cameras capturing the date as it unfolds. The format has made a comeback and consistently pulls some of the group's biggest view counts, often featuring celebrity or creator guests.
The Sidemen Charity Match is an annual celebrity football match organized by the group, typically pitting two teams of YouTubers and internet personalities against each other to raise money for charity. It draws tens of thousands of fans to large UK stadiums and reliably trends across social media under hashtags like #SDMNCharityMatch.
Yes, XIX Vodka (@xixvodka) is a premium spirit brand that forms part of the Sidemen's owned business portfolio. The name is taken from the Roman numeral for 19, and the brand is listed prominently alongside their other ventures in their official social media bios.
Eat Sides (@eatsides) is the Sidemen's food brand, built as a delivery-first restaurant concept. It is one of several businesses the group has launched independently of their YouTube content, reflecting their push to build a broader commercial empire beyond ad revenue.
Side+ (@sideplus) is the Sidemen's own membership and subscription platform, giving fans access to exclusive content and behind-the-scenes material that doesn't appear on their main YouTube channel. It has been promoted directly through their YouTube videos as a way for the most dedicated fans to get closer to the group.
Sidemen Clothing (@SidemenClothing) is the group's official streetwear and apparel label, operating as a standalone brand within their business portfolio. It sells branded drops and merchandise and is one of the group's longest-running commercial ventures alongside their content.
Yes, Netflix partnered with the Sidemen for sponsored content on their YouTube channel, with the collaboration running in early 2025. It sits alongside other major brand deals the group has carried, including partnerships with Surfshark and LICKD, reflecting the premium tier of advertisers their channel attracts.
The Sidemen's main YouTube channel has grown to over 23 million subscribers, making it one of the largest group-format entertainment channels on the platform. Across YouTube, Instagram, and TikTok combined, the Sidemen reach nearly 37 million followers, placing them firmly in the Mega tier of creator influence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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