United States
Siblingrivalrypodcast is a creator with a presence on YouTube (259,000 followers), Instagram (2,175,102 followers), TikTok (238,300 followers), based in United States.
Total Followers +0.2%
2.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
259K followers · 10% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $26K–$61K / IG post
Bob the Drag Queen and Monét X Change inked a multiyear partnership with Liberated Syndication Inc. (Libsyn) to exclusively host, distribute, and monetize the weekly audio and video podcast. Monét noted the duo is "approaching almost a decade" of the show.
Bob the Drag Queen's production company debuted the series, in which queer trailblazers tell their own stories. The launch coincided with the Libsyn deal announcement.
Guest Lushious Massacr's pointed remark about drag queens skipping drag on Bob's solo podcast sparked a wider community debate covered by Out. The moment was later turned into a merchandise opportunity by the queens.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +435 +0.0% | +0 +0.0% | +435 |
| Last 30 days | +1K +0.4% | +3K +0.2% | +0 +0.0% | +4K |
| Last 90 days | +2K +0.8% | +4K +0.2% | +0 +0.0% | +6K |
| Last 365 days | +2K +0.8% | +4K +0.2% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rula Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Squarespace Sponsorship | Sponsored content | YouTube | May 2026 | — |
| NOCD Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Warby Parker Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Airbnb Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| EX Program Health / Wellness | Sponsored content | 2026 | — |
Siblingrivalrypodcast is a creator with a presence on YouTube (259,000 followers), Instagram (2,175,102 followers), TikTok (238,300 followers), based in United States. Their content sits in the comedy & entertainment space. Their YouTube bio reads: "Monét X Change, Miss Congeniality of RuPaul’s Drag Race Season 10 and winner of AS4 and Bob The Drag Queen, winner of Season 8 (she won the first time!) are not actually siblings, but they are the intensely hilarious comedy duo with infecti". The full audience and engagement breakdown is below.
Siblingrivalrypodcast reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Rula and Squarespace. Engagement on YouTube runs around 5.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Siblingrivalrypodcast's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
They are not actually siblings — the name is entirely part of their playful branding. Bob The Drag Queen and Monét X Change are longtime friends who met through the RuPaul's Drag Race world, and their natural chemistry and friendly bickering inspired the podcast's name and premise.
Bob The Drag Queen's real name is Caldwell Tidicue. The performer adopted the deliberately self-aware stage name and went on to win Season 8 of RuPaul's Drag Race, with the Sibling Rivalry podcast bio cheekily noting "she won the first time!"
Monét X Change's real name is Devin Robinson. The name is a fashion-inspired play on words, and Robinson has built an extensive career under it across drag competition, music, television, and now podcasting.
Bob The Drag Queen won Season 8 of RuPaul's Drag Race. The Sibling Rivalry podcast leans into this with the playful note that Bob won on her very first attempt at the main competition, not an All Stars season.
Yes, Monét X Change won All Stars 4 of RuPaul's Drag Race. She first competed on Season 10, where she earned the title of Miss Congeniality, before returning to claim the All Stars crown — a journey that adds a lot of the duo's friendly competitive energy to Sibling Rivalry.
Only Child appears to be a companion or spin-off podcast to Sibling Rivalry where one of the hosts goes solo — a fitting contrast to the sibling-duo format. Recent Sibling Rivalry posts have teased Only Child content featuring guests like comedian Luenell, pointing fans toward that separate feed.
Yes, Bob The Drag Queen is a New York Times bestselling author, a credential highlighted in the podcast's own Instagram bio. Beyond drag and podcasting, Bob has built a multidisciplinary career spanning comedy specials, television, music, and writing, with Purse First Studios listed as a connected creative venture.
Yes, Bob has shared a public journey of quitting nicotine, which was also woven into a brand partnership with the EX Program, a nicotine-cessation service. Recent posts captured the experience in Bob's signature comedic voice — joking that the vape "ghosted" them while promoting the quit-smoking campaign.
Recent Sibling Rivalry sponsors include Warby Parker, Airbnb, Squarespace, NOCD, Rula, and the EX Program. The mix skews toward lifestyle, mental health, and wellness brands, which fits an audience that engages well above the category average for a podcast of this size.
Sibling Rivalry Podcast is active on YouTube, Instagram, and TikTok, with YouTube serving as their home base for full episodes and Instagram carrying the bulk of their total following — well into the millions across platforms. Their combined reach puts them firmly in the Macro-tier of creator audiences.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@siblingrivalrypodcast · YouTube
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