Siamond and Shahad are a Dubai-based Arabic-speaking couple who built their primary following on YouTube, where they document their daily life, relationship milestones, pranks, challenges, and general lifestyle advice — all delivered in Arabic to a predominantly Arab audience.
Total Followers -0.0%
10.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.3M followers · 81% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $23K–$53K / IG post
Multiple sources from May 2026 reported that Siamand was diagnosed with a mass in a gland and underwent surgery with a biopsy. Shahad broke down publicly and spoke for the first time about his condition, pausing the couple's regular content output.
Follow-up coverage documented Shahad's emotional reaction at the hospital after receiving Siamand's post-surgery biopsy results, drawing widespread audience attention across Arabic social media.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3435 -0.2% | -1 -0.0% | -3436 |
| Last 30 days | +0 +0.0% | -954 -0.1% | -4 -0.2% | -958 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -10 -0.4% | -10 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -10 -0.4% | -10 |
Daily follower snapshots from CreatorDB's longitudinal index.
Siamond and Shahad are a Dubai-based Arabic-speaking couple who built their primary following on YouTube, where they document their daily life, relationship milestones, pranks, challenges, and general lifestyle advice — all delivered in Arabic to a predominantly Arab audience. The channel's name (@siamandshahad) literally fuses both of their first names, reflecting the core premise: a candid, two-person lens on life as a young married couple living in the UAE. Beyond the relationship content, their YouTube footprint also spans gaming topics — including first-person shooters and battle royale titles — giving the channel a broader appeal among younger male viewers. Instagram, where their engagement rate runs notably above category norms, has become their most consistently updated platform, with short-form Reels keeping the audience connected between longer YouTube uploads.
Siamandmustafa reaches an audience concentrated in ARE primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Jewellery / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Malabar Gold & Diamonds. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ARE-focused brands in Jewellery / Retail and related categories, Siamandmustafa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Siamandmustafa's tier (Mega, 10.2M combined followers, ARE). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Shahad is Siamand's wife and the co-host of the channel, which is named after both of them. Together they built a couple-focused YouTube presence sharing daily life, challenges, pranks, and family moments with an Arabic-speaking audience across the Gulf and North Africa.
Mira and Adam are Siamand and Shahad's children, who appear in their content joining the couple in viral trend videos. Recent posts specifically show the kids participating in social media trends alongside their parents, making the channel increasingly family-oriented.
Siamand and Shahad create content primarily in Arabic. Their YouTube bio is written in Arabic and their audience is heavily concentrated in Arabic-speaking countries, with Saudi Arabia, Algeria, and Morocco together accounting for a significant share of their viewership.
Yes, gaming is part of their YouTube content mix alongside the couple and family vlogs. Their channel covers FPS games, battle royale titles, free-to-play games, and gaming montages, which likely helps explain why their audience skews heavily male and young.
As of mid-2026, their most recent YouTube upload was several months earlier, suggesting a slowdown on the platform. They remain far more active on Instagram, where they post Reels regularly and maintain an exceptionally high engagement rate well above the category norm.
Malabar Gold and Diamonds appears directly in Siamand and Shahad's content hashtags alongside the Dubai Gold Souk, pointing to a brand relationship or sponsored content with the jewelry retailer. Dubai-based lifestyle creators with large Gulf audiences are a natural fit for luxury and jewelry brand partnerships.
Their channel is built around couple and family life — daily vlogs, pranks, challenges, viral trend participation, and general life advice, as Siamand describes in his own YouTube bio. Gaming content, particularly FPS and battle royale games, also features alongside the lifestyle material.
Siamand and Shahad live in Dubai, UAE. Both their Instagram and TikTok bios explicitly list Dubai as their home, and much of their content reflects the city's lifestyle, including visits to landmark spots like the Gold Souk.
Their YouTube channel has surpassed 8 million subscribers, placing them firmly in the Mega creator tier. Their engagement rate on the platform runs well above the category average, which signals a particularly loyal and active fanbase rather than passive subscriber growth.
By mid-2026, Instagram is clearly their most active platform, with regular Reel uploads and an engagement rate that far exceeds typical benchmarks for creators at their scale. YouTube uploads have been infrequent recently, while TikTok appears largely inactive with no uploads in over a year.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@siamandshahad · YouTube
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