United Kingdom
Shxts N Gigs is a UK-based comedy duo built around the on-screen chemistry of James Duncan and Fuhad Awad, two friends whose format is deceptively simple: recorded banter, mutual ribbing, and the kind of unscripted back-and-forth that translates unusually well to short-form video.
Total Followers +1.6%
12M
Across Instagram, TikTok
Primary Platform
3.2M followers · 27% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $39K–$90K / IG post
James Duncan and Fuhad Dawodu brought their live show to Johannesburg (The Goldrush Dome, 24 Jan) and Cape Town (Grand Arena, GrandWest, 27 Jan), marking their first-ever South African dates.
After South African and North American stops, the duo announced a UK and Ireland run with tickets going on general sale in late October 2025, extending what became a multi-continent live tour.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +21K +0.6% | +0 +0.0% | +0 +0.0% | +21K |
| Last 30 days | +90K +2.8% | +105K +1.2% | +0 +0.0% | +194K |
| Last 90 days | +152K +4.7% | +102K +1.2% | +0 +0.0% | +254K |
| Last 365 days | +152K +4.7% | +102K +1.2% | +0 +0.0% | +254K |
Daily follower snapshots from CreatorDB's longitudinal index.
Shxts N Gigs is a UK-based comedy duo built around the on-screen chemistry of James Duncan and Fuhad Awad, two friends whose format is deceptively simple: recorded banter, mutual ribbing, and the kind of unscripted back-and-forth that translates unusually well to short-form video. What began as loose comedy content evolved into a structured multi-platform operation, with flagship episodes dropping weekly on YouTube, a dedicated reacts spin-off account, and a Patreon tier offering bonus series including the members-only Log Cabin Show. Their TikTok presence, which anchors the bulk of their reach, regularly pulls engagement rates several times the category median — a signal that their audience is actively invested rather than passively subscribed.
The audience skews heavily male and young, concentrated in the 18-to-34 bracket, with a strong domestic UK base and meaningful secondary reach into the United States — a footprint that reflects how British lad-adjacent comedy has found traction on algorithmically distributed platforms. The duo's willingness to extend into sketch-style content, as seen in recurring formats like their restaurant-themed episodes, suggests an appetite for produced comedy beyond pure talking-head clips. Their rate positioning places them firmly in mega-tier commercial territory, and their brand-fit is clearest with lifestyle, food, entertainment, and male-skewing consumer goods categories. As the podcast-plus-short-form model continues to mature, Shxts N Gigs are well-placed as a dual-platform comedy act with a loyal, high-interaction community that extends well beyond casual scrollers.
Shxtsngigs reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in comedy and related categories, Shxtsngigs offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shxtsngigs's tier (Mega, 12M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
ShxtsNGigs is a play on the phrase "shits and giggles," with the vowels swapped out to keep the name platform-friendly across social media. The show fully lives up to the name — hosts James Duncan and Fuhad built the whole thing around making each other laugh.
ShxtsNGigs is hosted by James Duncan (@jamesduncan) and Fuhad (@fuhad_), a British comedy duo who describe the show simply as "we laugh at each other's jokes." Their natural banter is the core of the format across YouTube, TikTok, and Patreon.
ShxtsNGigs is best described as a comedy show that lives across multiple platforms — full episodes go up on YouTube every Monday, and clips are shared widely on TikTok and Instagram. They also run a Patreon with bonus episodes and The Log Cabin Show, so fans have new content almost every day of the week.
The Log Cabin Show is an exclusive series James and Fuhad produce for their Patreon subscribers, released on Thursdays alongside other bonus episodes, with more content dropping on Saturdays. It sits outside their free YouTube and TikTok output and gives paying fans a distinctly different slice of the show.
Ellis is a recurring figure on ShxtsNGigs who grew so popular with the audience that they earned their own dedicated weekly segment — The Ellis Show, which airs every Tuesday. The hosts have pointed to specific memorable moments with Ellis as the direct reason the standalone show was created.
@shxtsngigs_reacts is a separate channel where James and Fuhad post reaction-format content, dropping new episodes every Wednesday. It's designed to slot neatly into the middle of the week, bridging the gap between the Monday main show and the Thursday Patreon drop.
The main show posts on YouTube every Monday, The Ellis Show goes up on Tuesdays, and the Reacts channel releases on Wednesdays. Patreon subscribers get bonus episodes on Thursdays and Saturdays — making ShxtsNGigs one of the more consistent comedy schedules in British creator content.
ShxtsNGigs has built one of the larger British comedy presences on TikTok, with an audience that engages at a rate far above the platform's category average. Their clip-friendly format — short exchanges, relatable observations, and audience participation prompts — translates naturally to short-form, even though full episodes live on YouTube.
James Duncan and Fuhad are both based in the United Kingdom, and their humor draws heavily on British everyday life and culture. While the UK makes up the largest share of their audience, they've built a substantial following in the United States too, suggesting the comedy travels well beyond Britain.
Combined across YouTube, TikTok, and Instagram, ShxtsNGigs sits comfortably in the Mega tier of creators with a total audience well into the tens of millions. TikTok alone accounts for the majority of their social following, where their engagement significantly outpaces the category median.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shxtsngigs · Instagram
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