Russia
@shteps is a creator with a presence on TikTok (2,000,000 followers), YouTube (262,000 followers), based in Russia.
Total Followers +0.0%
2.3M
Across TikTok, YouTube
Primary Platform
TikTok
2M followers · 88% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +104K +5.2% | +996 +0.4% | +0 +0.0% | +105K |
| Last 365 days | +104K +5.2% | +996 +0.4% | +0 +0.0% | +105K |
Daily follower snapshots from CreatorDB's longitudinal index.
@shteps is a creator with a presence on TikTok (2,000,000 followers), YouTube (262,000 followers), based in Russia. Their content sits in the entertainment space. Their TikTok bio reads: "тгк: ШТЕПС pr. instashteps@mail.ru". The full audience and engagement breakdown is below.
shteps reaches an audience concentrated in Russia primarily through TikTok, and is best activated via long-form YouTube integrations, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Russia-focused brands in entertainment and related categories, shteps offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @shteps's tier (Macro, 2.3M combined followers, Russia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Кира Бурундук appears as a named figure in @shteps's video titles, most likely a character within his ongoing serialized story content. @shteps blends comedy, drama, and music across episodic posts, and named characters like this are a signature part of his storytelling format, with the name also tied to music releases on his channel.
"Везде меня мразь" is a Russian phrase that translates roughly to "everywhere they call me scum," and it appears as a recurring hashtag and catchphrase woven through @shteps's content. It reflects the self-deprecating, antagonist-driven humor that runs through his comedy and series posts, turning a deliberately provocative line into a signature meme for his community.
Yes — @shteps releases original music alongside his video content, as confirmed by post captions like "Скоро новая песня выйдет!" (New song coming soon!) and "Зачем смеялся над песней моей?" (Why did you laugh at my song?). Music is clearly a core part of his creative output rather than an occasional side project.
Yes — his YouTube bio explicitly identifies him as "Актер театра и кино," meaning an actor of theater and cinema. This professional performance background directly shapes his content style, which leans toward scripted drama, character work, and episodic storytelling rather than a typical vlog or reaction format.
Yes — @shteps runs serialized, episodic content as a major pillar of his channel, with hashtags like ##13серия (episode 13) confirming a long-running storyline. This ongoing narrative format is a key reason his predominantly young Russian-speaking audience returns regularly rather than watching one-off videos.
Yes — alongside entertainment and music, @shteps posts educational-style content tagged with ##какнебоятьсякамеры (how not to be afraid of the camera), ##каксниматьвидео (how to shoot video), and ##экспертповидео (video expert). This gives him a dual identity as both an entertainer and a mentor voice for aspiring Russian-speaking creators.
A post captioned "Премьера 28 августа! Просто посмотреть" (Premiere August 28th — just watch) signals a significant content release around that date, though the specific format — a new series episode, music video, or short film — was left deliberately vague in the announcement. Given his theater and cinema background, larger-scale, produced releases are consistent with his content history.
Yes — @shteps links directly to a Telegram channel named ШТЕПС in his TikTok bio, where he likely shares updates and communicates with his most engaged followers. Telegram is a widely used hub among Russian-speaking creators for building community outside platform algorithms.
@shteps is based in Russia, and his audience closely mirrors that — the overwhelming majority of his followers are Russian-speaking users concentrated in Russia, Ukraine, and Kazakhstan. All of his content is produced in Russian, which naturally anchors his reach within that linguistic community.
Yes — @shteps maintains an active YouTube channel with well over 200,000 subscribers, where he extends his episodic series, music releases, and entertainment content beyond short-form clips. TikTok remains his largest platform with over 2 million followers, but YouTube functions as a complementary home for more developed or longer-form productions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shteps · TikTok
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