Last updated just now · Aug 18, 2026, 12:14 PM
Entertainment Russia

@shteps

Full Creator Stats Live · Updated 2026-08-18

@shteps is a creator with a presence on TikTok (2,000,000 followers), YouTube (262,000 followers), based in Russia.

NicheEntertainment TierMacro Engagement3.1%

Total Followers +0.0%

2.3M

Across TikTok, YouTube

Primary Platform

TikTok

2M followers · 88% of audience

Engagement

3.1%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. — / IG post

Quick facts
  • 2.3M combined followers across 2 platforms.
  • Macro creator tier — Russia.
  • 3.1% headline engagement.
  • Active since .
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-08-18
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
TikTok 2,000,000 +0 3.1% 8.2 5 days ago
YouTube 262,000 +0 2.9% 2.1 3 days ago

Growth Trend

Last 365 days
WindowTikTokYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +104K +5.2% +996 +0.4% +0 +0.0% +105K
Last 365 days +104K +5.2% +996 +0.4% +0 +0.0% +105K

Audience Demographics

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52K591K1.1M1.7M2.2M Aug 20Nov 19Feb 18May 19Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About @shteps

@shteps is a creator with a presence on TikTok (2,000,000 followers), YouTube (262,000 followers), based in Russia. Their content sits in the entertainment space. Their TikTok bio reads: "тгк: ШТЕПС pr. instashteps@mail.ru". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

shteps reaches an audience concentrated in Russia primarily through TikTok, and is best activated via long-form YouTube integrations, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Russia-focused brands in entertainment and related categories, shteps offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at @shteps's tier (Macro, 2.3M combined followers, Russia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who is Кира Бурундук in @shteps content?

Кира Бурундук appears as a named figure in @shteps's video titles, most likely a character within his ongoing serialized story content. @shteps blends comedy, drama, and music across episodic posts, and named characters like this are a signature part of his storytelling format, with the name also tied to music releases on his channel.

What does 'везде меня мразь' mean in @shteps videos?

"Везде меня мразь" is a Russian phrase that translates roughly to "everywhere they call me scum," and it appears as a recurring hashtag and catchphrase woven through @shteps's content. It reflects the self-deprecating, antagonist-driven humor that runs through his comedy and series posts, turning a deliberately provocative line into a signature meme for his community.

Does @shteps make his own music?

Yes — @shteps releases original music alongside his video content, as confirmed by post captions like "Скоро новая песня выйдет!" (New song coming soon!) and "Зачем смеялся над песней моей?" (Why did you laugh at my song?). Music is clearly a core part of his creative output rather than an occasional side project.

Is @shteps a real theater and cinema actor?

Yes — his YouTube bio explicitly identifies him as "Актер театра и кино," meaning an actor of theater and cinema. This professional performance background directly shapes his content style, which leans toward scripted drama, character work, and episodic storytelling rather than a typical vlog or reaction format.

Does @shteps post a web series or episodic content?

Yes — @shteps runs serialized, episodic content as a major pillar of his channel, with hashtags like ##13серия (episode 13) confirming a long-running storyline. This ongoing narrative format is a key reason his predominantly young Russian-speaking audience returns regularly rather than watching one-off videos.

Does @shteps give tips on filming or overcoming camera shyness?

Yes — alongside entertainment and music, @shteps posts educational-style content tagged with ##какнебоятьсякамеры (how not to be afraid of the camera), ##каксниматьвидео (how to shoot video), and ##экспертповидео (video expert). This gives him a dual identity as both an entertainer and a mentor voice for aspiring Russian-speaking creators.

What was the August 28 premiere @shteps announced?

A post captioned "Премьера 28 августа! Просто посмотреть" (Premiere August 28th — just watch) signals a significant content release around that date, though the specific format — a new series episode, music video, or short film — was left deliberately vague in the announcement. Given his theater and cinema background, larger-scale, produced releases are consistent with his content history.

Does @shteps have a Telegram channel?

Yes — @shteps links directly to a Telegram channel named ШТЕПС in his TikTok bio, where he likely shares updates and communicates with his most engaged followers. Telegram is a widely used hub among Russian-speaking creators for building community outside platform algorithms.

Where is @shteps from?

@shteps is based in Russia, and his audience closely mirrors that — the overwhelming majority of his followers are Russian-speaking users concentrated in Russia, Ukraine, and Kazakhstan. All of his content is produced in Russian, which naturally anchors his reach within that linguistic community.

Is @shteps on YouTube as well as TikTok?

Yes — @shteps maintains an active YouTube channel with well over 200,000 subscribers, where he extends his episodic series, music releases, and entertainment content beyond short-form clips. TikTok remains his largest platform with over 2 million followers, but YouTube functions as a complementary home for more developed or longer-form productions.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 18, 2026, 12:14 PM · Slug: shteps

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