India
Shreemayi Reddy is an India-based beauty and lifestyle creator recognized at #67 on Forbes India's Top 100 Digital Stars list.
Total Followers +0.1%
854K
Across YouTube, Instagram
Primary Platform
YouTube
378K followers · 44% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.1K–$17K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -667 -0.1% | +0 +0.0% | -667 |
| Last 30 days | +3K +0.8% | -2238 -0.5% | +0 +0.0% | +786 |
| Last 90 days | +15K +3.9% | -3142 -0.7% | +0 +0.0% | +11K |
| Last 365 days | +15K +3.9% | -3142 -0.7% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Garnier Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| L'Oréal Paris India Beauty | Sponsored content | Long-term | — | |
| Glampin Valley Lifestyle / Travel | Co-founder | Long-term | — |
Shreemayi Reddy is an India-based beauty and lifestyle creator recognized at #67 on Forbes India's Top 100 Digital Stars list. Across YouTube and Instagram she publishes makeup tutorials, styling guides, festival vlogs, and product dupe reviews — content that sits at the aspirational yet accessible end of Indian beauty media. Her how-to format spans bridal beauty, haircare, and fashion, with L'Oréal Paris collaborations anchoring her credibility within mass-market prestige beauty. She is also co-founder of @glampinnvalley, extending her brand beyond content creation into entrepreneurship and signaling an interest in building durable commercial assets alongside her creator presence.
Her audience is predominantly female and concentrated in the 18–34 age bracket, with a strong domestic India base complemented by a notable secondary following in the United States and United Kingdom — demographics that make her relevant to global beauty brands targeting South Asian diaspora consumers. Instagram engagement runs well above category benchmarks, reflecting a loyal and responsive community. Garnier's sponsorship, alongside the L'Oréal Paris relationship, confirms her positioning within accessible personal care and beauty rather than luxury or niche indie brands. With consistent posting frequency across both platforms and an active business venture, she reads as a creator consolidating her niche — a dependable fit for mid-market beauty, fashion, and lifestyle campaigns.
Shreemayireddyy reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty, Lifestyle / Travel, a clear signal of fit for brands in those categories. Demonstrated partners include Garnier and L'Oréal Paris India. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty and related categories, Shreemayireddyy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shreemayireddyy's tier (Mid, 854K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Shreemayireddyy lists herself as a co-founder of Glampinn Valley directly in her Instagram bio. It represents her move beyond content creation into building her own brand, sitting alongside her beauty and lifestyle work as an owned business venture.
Yes, she ranked at #67 on Forbes India's Top 100 Digital Stars, an achievement she highlights prominently in her Instagram bio. This places her among India's most recognized voices in the beauty and lifestyle creator space.
Her name is Shreemayi Reddy, which is reflected in her business contact details and overall branding. She uses the handle @shreemayireddyy across platforms, keeping her online identity closely tied to her real name.
Yes, Garnier is a confirmed sponsor with paid content appearing on her YouTube channel. Given her consistent focus on beauty tutorials and skincare, the partnership fits naturally within her content style and audience expectations.
Her content features L'Oréal Paris hashtags — including #colorriche, #colorrichesatin, and #lorealparisindia — consistently paired with #ad tags, which strongly indicates a paid collaboration with the brand. She has created makeup and beauty content promoting L'Oréal Paris products tailored to Indian audiences.
Yes, she has posted content specifically asking whether Underneat is a genuine Indian dupe for SKIMS, framing it as a real comparison for her audience. This style of Indian-alternative review content resonates strongly with her largely female following looking for locally accessible options.
Bridal and wedding beauty is a recurring theme in her content, with hashtags like #weddingseasonready, #weddingglowup, and #bridesmaidbeauty appearing regularly across her posts. This makes her a relevant creator for Indian audiences searching for wedding makeup tutorials and seasonal beauty inspiration.
Yes, she weaves Indian festivals into her content calendar — including a minivlog she created for Ganesh Chavithi. This cultural grounding helps her connect authentically with her predominantly Indian audience while keeping her content tied to real seasonal moments.
Shreemayireddyy is based in India, and the majority of her audience is also in India, with meaningful secondary followings in the United States and the United Kingdom. Her audience skews heavily female and is concentrated in the 18–34 age range, which aligns closely with her beauty and fashion content.
Shreemayireddyy has a combined following of over 850,000 across YouTube and Instagram, placing her in the Mid-tier creator category. Her Instagram is notably her stronger engagement platform, running well above the category average in interaction rate.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shreemayireddyy · YouTube
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