United States
Shredhappens built a multi-million-follower food platform around a personal transformation — losing 150 pounds through a sustained high-protein, low-carb approach and turning that journey into a library of accessible, macro-transparent recipes.
Total Followers +0.7%
5.3M
Across Instagram
Primary Platform
YouTube
5.3M followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $64K–$149K / IG post
Arash Hashemi (Shredhappens) has a second cookbook on preorder via his own site, targeting 100+ grams of protein per day with bold Mediterranean-inspired recipes. A signed limited edition is also available through Kaizen Food Company.
Penguin Random House and Amazon listings confirm Arash Hashemi is now a New York Times bestselling author, with 100+ protein-packed Mediterranean low-carb recipes and a following of 10M+ across platforms.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 5,313,308 | +37K | 1.7% | 7.2 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +6K +0.1% | +0 +0.0% | +0 +0.0% | +6K |
| Last 30 days | +37K +0.7% | +0 +0.0% | +0 +0.0% | +37K |
| Last 90 days | +188K +3.5% | +0 +0.0% | +0 +0.0% | +188K |
| Last 365 days | +188K +3.5% | +0 +0.0% | +0 +0.0% | +188K |
Daily follower snapshots from CreatorDB's longitudinal index.
Shredhappens built a multi-million-follower food platform around a personal transformation — losing 150 pounds through a sustained high-protein, low-carb approach and turning that journey into a library of accessible, macro-transparent recipes. The handle signals the ethos: progress through consistency rather than perfection. Content leans toward Mediterranean-inspired dishes, egg-based meals, and globally inflected salads and rolls, each post formatted around tight calorie and protein counts to help followers hit their targets without sacrificing flavor. The style is practical and repeatable — closer to the functional nutrition lane than indulgence food entertainment, with a format that feels closer to a coach than a chef.
The audience is overwhelmingly female and concentrated in the 25–44 bracket — people actively managing nutrition for weight maintenance, fitness goals, or family health — with the majority based in English-speaking markets. That profile supports brand partnerships across wellness, functional food, and meal-prep categories. Shredhappens has extended well beyond content creation by founding Kaizen Food Co, a high-protein, low-carb pasta and rice brand that directly commercializes the channel's core messaging. A cookbook adds a further credibility and distribution layer. With a clean macro-focused identity, a loyal demographic, and a product ecosystem already in place, the creator is well-positioned as a durable brand in the health-food and lifestyle space.
Shredhappens reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Kaizen Food Co.. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Shredhappens offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shredhappens's tier (Mega, 5.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Shredhappens lost over 150 pounds by committing to a high-protein, low-carb way of eating and building an entire content brand around that journey. Rather than following a rigid clinical plan, the approach centers on recreating satisfying, flavor-forward meals that happen to hit strong macro targets — which became the core of the whole channel.
Kaizen Food Co is a food brand founded by Shredhappens that produces high-protein, low-carb versions of everyday staples like pasta and rice. It's a direct extension of the creator's content philosophy — taking the carb-heavy comfort foods most people don't want to give up and reformulating them to fit a high-protein lifestyle.
Yes, Shredhappens has a cookbook available for preorder as of 2026. It's built around the same macro-transparent, high-protein and low-carb recipe style that defines the social media content, collecting those recipes into a single resource for followers.
Shredhappens uses both keto and low-carb language across content but the focus is more practically described as high protein, low carb rather than strictly ketogenic. The recipes emphasize hitting protein gram targets and keeping calories reasonable per serving, rather than engineering a specific macro split required to maintain ketosis.
Yes, listing per-serving calorie totals and protein grams upfront is a signature of the Shredhappens format. Recipes like the Mediterranean high-protein flatbread (460 calories, 40g protein) and the egg salad post (540 calories, 44g protein per serving) show exactly the kind of macro transparency followers come to expect.
Shredhappens has become especially recognized for Mediterranean-style high-protein dishes, including a Mediterranean steak salad and a Mediterranean high-protein flatbread. The Mediterranean angle is a natural fit for the brand because fresh herbs, lean proteins, and vegetables stack well against low-carb, high-protein macro targets.
Shredhappens covers a wider range than just Mediterranean food — the content also includes Asian-inspired dishes like shrimp summer rolls and an Asian cucumber salad. The common thread across all regional styles is the same macro-focused lens: light on carbs, high on protein, and built around fresh ingredients.
Kaizen Food Co reformulates traditional pasta and rice so they carry significantly more protein and fewer net carbs than standard versions, letting people use them in familiar recipes without blowing their macros. The products are designed specifically for the kind of everyday cooking Shredhappens features on the channel.
Shredhappens has built a following of over 5 million on Instagram, placing the account firmly in the Mega creator tier. YouTube is listed as a primary platform as well, making the brand a multi-platform presence in the health and food space.
Shredhappens is based in the United States, which is also where the majority of the audience is concentrated. The brand and Kaizen Food Co are U.S.-focused, though the content draws followers from the UK, Canada, Australia, and elsewhere.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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