India
Shivesh Bhatia is a Delhi-based self-taught baker, food content creator, and cookbook author who built one of India's most recognizable baking-focused…
Total Followers +0.1%
3.8M
Across Instagram
Primary Platform
3.8M followers · 100% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $46K–$107K / IG post
The self-taught baker hosted a chocolate-themed book launch event showcasing creations ranging from ruby chocolate tarts to fudge brownies, marking his latest cookbook release.
Shivesh was among a select group of food and lifestyle influencers tapped for the brand awareness campaign, which used real-life analogies aligned to each creator's content format.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,816,466 | +5K | 1.2% | 4.9 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1527 -0.0% | +0 +0.0% | +0 +0.0% | -1527 |
| Last 30 days | +5K +0.1% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +45K +1.2% | +0 +0.0% | +0 +0.0% | +45K |
| Last 365 days | +45K +1.2% | +0 +0.0% | +0 +0.0% | +45K |
Daily follower snapshots from CreatorDB's longitudinal index.
Shivesh Bhatia is a Delhi-based self-taught baker, food content creator, and cookbook author who built one of India's most recognizable baking-focused followings entirely through social media. Starting as a hobbyist blogger, he translated a genuine passion for pastry and desserts into a multi-platform presence and a publishing track record that now spans five cookbooks — a relatively rare achievement for a creator who came up through Instagram rather than traditional food media. His inclusion on the Forbes 30 Under 30 Asia list marked an inflection point that cemented his credibility beyond the creator economy, positioning him as a legitimate voice in the broader food and lifestyle space. His handle, @shivesh17, traces back to his earliest days online, giving his brand a personal, approachable quality that has remained consistent even as his reach scaled to the macro tier.
Shivesh's content is built around recurring series — formats like #SweetSummerTreats and #NoOvenNoProblem signal a deliberate editorial approach, turning individual recipe posts into episodic, algorithm-friendly content that rewards return viewers. His travel content, evidenced by posts from Alsace and Paris, extends the brand beyond the kitchen and opens doors to tourism and lifestyle partnerships alongside his core food sponsorships. His audience skews female and is concentrated in the 25–34 age bracket, with the overwhelming majority based in India and a meaningful secondary reach across the Indian diaspora in the United States and United Kingdom — a profile that makes him attractive to both domestic FMCG and packaged food brands as well as international brands seeking culturally resonant access to South Asian consumers. With engagement sitting slightly below category median, the opportunity for growth lies in deepening series engagement and leveraging his cookbook-author credibility to move further into premium culinary and kitchenware brand partnerships.
Shivesh Bhatia reaches an audience concentrated in India primarily through Instagram, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Shivesh Bhatia's tier (Macro, 3.8M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Shivesh Bhatia is entirely self-taught — he describes himself as a "self-taught baker" right in his own Instagram bio. Despite no formal culinary training, he has built a following of millions on Instagram and authored five cookbooks, making his journey one of the more remarkable in Indian food content.
Shivesh Bhatia has authored five cookbooks, a body of work he highlights prominently in his bio. That publishing catalogue, alongside his social media reach, contributed to him being named on the Forbes 30 Under 30, Asia list while still in his twenties.
#NoOvenNoProblem is a recipe series where Shivesh recreates popular desserts without using an oven — a deliberately accessible format for home cooks across India who may not have baking equipment at hand. The series makes Western-style baked goods achievable in a typical Indian kitchen setup.
#SweetSummerTreats is an ongoing seasonal series on Shivesh's Instagram where he posts easy, refreshing dessert recipes suited to warmer months. He has released well over a dozen episodes in the series, using it as a structured content format to publish new recipes consistently through summer.
Shivesh Bhatia earned a spot on the Forbes 30 Under 30, Asia list on the strength of his influence as a self-taught baking creator and his record as a multi-title cookbook author. The recognition cemented his standing beyond social media as a genuine figure in India's food and publishing space.
The Biscoff NYC Dot Cake is a viral dessert trend that Shivesh recreated and reviewed on Instagram, describing it as every bit as good as it looks. His post brought the internationally trending cake to his predominantly Indian audience, spotlighting the dessert within the subcontinent's baking community.
Shivesh blends travel content with his baking focus through his #TravelWithShivesh series. He has shared content from France specifically — including Paris, Alsace, Colmar, and Eguisheim — often framing the travel around food culture and local culinary experiences.
Shivesh Bhatia lists @wearelit_official in his Instagram bio as his business handle and directs brand and commercial inquiries there. It functions as the professional entity behind his creator business, separate from his personal content account.
Shivesh Bhatia is based in Delhi, India, which he states directly in his Instagram bio. The overwhelming share of his audience is also based in India, making him one of the country's leading baking and food content creators.
Shivesh Bhatia has well over 3 million followers on Instagram, placing him firmly in the Macro creator tier. Instagram is his primary platform, where he posts baking recipes, travel content, and series-format videos to an audience that skews toward women aged 25 to 44.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shivesh17 · Instagram
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