India
Shivani Kumari is a Uttar Pradesh-based content creator whose work sits at the intersection of rural North Indian lifestyle, folk culture, and personal vlogging.
Total Followers +1.0%
11.3M
Across YouTube, Instagram
Primary Platform
YouTube
3.7M followers · 33% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $91K–$212K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.3% | +83K +1.1% | +0 +0.0% | +93K |
| Last 30 days | +20K +0.5% | +93K +1.2% | +0 +0.0% | +113K |
| Last 90 days | +41K +1.1% | +143K +1.9% | +0 +0.0% | +184K |
| Last 365 days | +41K +1.1% | +143K +1.9% | +0 +0.0% | +184K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Mobile Premier League Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Haanaa Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Binomo Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
Shivani Kumari is a Uttar Pradesh-based content creator whose work sits at the intersection of rural North Indian lifestyle, folk culture, and personal vlogging. Her YouTube channel, which she describes in Hindi as a space for content that city-dwellers are missing, leans into the textures of everyday life in the Hindi heartland — wedding ceremonies, traditional rituals, and couple vlogs that carry a strong sense of regional identity. Hashtag usage around terms like shadivlogs and haldirasam, alongside references to Haryanvi folk entertainer Sapna Choudhary, signal that her content resonates within a North Indian cultural entertainment lane that has found a loyal, emotionally invested audience across the subcontinent.
With a combined following running into the tens of millions across YouTube and Instagram, and engagement rates well above the category median, Shivani has built a demographic that skews heavily male and spans a broad age range, with notable reach extending into Pakistan — pointing to strong pan-South Asian appeal rooted in shared cultural touchpoints rather than just geography. Her sponsor mix, including a gaming platform in Mobile Premier League and a financial trading app in Binomo, reflects the monetization preferences of platforms targeting younger male audiences in tier-2 and tier-3 Indian markets. As regional-language and rural-vernacular content continues to gain commercial traction with Indian advertisers, Shivani's positioning as an authentic voice from Uttar Pradesh gives her a differentiated profile that consumer and FMCG brands looking to reach non-metro India would find increasingly attractive.
Shivani kumari official reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Mobile Premier League and Haanaa. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in vlog and related categories, Shivani kumari official offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shivani kumari official's tier (Mega, 11.3M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Shivani Kumari posts lifestyle vlogs rooted in rural Uttar Pradesh culture, covering village life, Indian wedding rituals, couple content, and travel. Her own YouTube bio frames the channel as a window into experiences that people living in cities are missing — making her content distinctly village-authentic rather than metro-polished.
Shivani Kumari is from Uttar Pradesh, which she prominently states in her Instagram bio. Her content reflects UP's cultural traditions — local ceremonies, regional lifestyle, and rural settings — and that grounded identity is a defining part of why her audience connects with her.
Abhishek is a recurring figure in Shivani Kumari's couple-content and wedding vlog posts, appearing consistently enough that his name became a dedicated hashtag across her content. Based on her shadi vlogs and haldi rasam series, he appears to be her husband or partner who co-stars in her celebration and lifestyle videos.
Shivani Kumari's shadi vlogs document Indian wedding celebrations in detail, covering multi-day rituals, outfits, music, and festivities from start to finish. This series is among her most-engaged content and draws strong viewership from both India and Pakistan, where wedding culture overlaps closely.
Haldi rasam is a traditional pre-wedding turmeric ceremony in Indian culture, and it is one of Shivani Kumari's signature content topics. Documenting rituals like this is central to her brand — her audience comes specifically for authentic, unfiltered looks at North Indian village celebrations that urban-focused creators rarely show.
More than a third of Shivani Kumari's total viewership comes from Pakistan, which is unusually high even by Indian creator standards. Her focus on weddings, rural traditions, and South Asian family life maps closely onto shared cultural references across the India-Pakistan border, making her content feel deeply familiar to Pakistani audiences.
Yes, Shivani Kumari ran sponsored content for Binomo on YouTube in mid-2024. Binomo is a binary options trading platform that faced significant regulatory scrutiny and public warnings from Indian financial authorities around that period, making it one of the more controversial sponsorship choices among Indian creators at the time.
Sapna Choudhary's name appears as a recurring hashtag in Shivani Kumari's content, suggesting she has posted content referencing the famous Haryanvi dancer and entertainer — whether through song-themed videos, event appearances, or related reels. Both creators draw from a similar North Indian rural entertainment audience, so the overlap is natural.
Jaisalmer appears as a named hashtag across Shivani Kumari's posts, indicating she has filmed travel vlog content in the iconic desert city of Rajasthan. Travel episodes to culturally rich Indian destinations sit alongside her UP-based lifestyle and wedding content as a recurring format on her channel.
Shivani Kumari is active on both platforms, and her Instagram following is actually larger than her YouTube subscriber base — she operates at a Mega-tier level on Instagram under the handle @shivani__kumari321. She also maintains a Facebook page under the Shivani Kumari Official name and lists a dedicated business email for brand enquiries.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@shivanikumariofficial · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.