United States
Shitheadsteve is a U.S.-based meme and humor page that has operated as one of Instagram's most recognizable aggregator-style accounts for roughly a decade — a timeline the creator leans into with…
Total Followers -0.3%
7M
Across Instagram, TikTok
Primary Platform
YouTube
6.9M followers · 99% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $83K–$194K / IG post
Hailey shared how Doing Things Media's 35-brand portfolio — with ShitheadSteve as its flagship — approaches brand partnerships, noting the page has grown to 7.1M Instagram followers.
Forbes reported the company grew from ~$10M in 2021 to nearly $40M in 2024, driven by diversified revenue streams including consumer goods, sponsored content, and in-person events across its 40+ brand portfolio.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -4148 -0.1% | +0 +0.0% | +0 +0.0% | -4148 |
| Last 30 days | -18667 -0.3% | +102 +0.3% | +0 +0.0% | -18565 |
| Last 90 days | -53235 -0.8% | +0 +0.0% | +0 +0.0% | -53235 |
| Last 365 days | -53235 -0.8% | +0 +0.0% | +0 +0.0% | -53235 |
Daily follower snapshots from CreatorDB's longitudinal index.
Shitheadsteve is a U.S.-based meme and humor page that has operated as one of Instagram's most recognizable aggregator-style accounts for roughly a decade — a timeline the creator leans into with a recurring self-promotional joke embedded in their bio claiming the title of best meme page 'ten years in a row.' The content mix spans relatable everyday humor, viral clips, nostalgic references, and light prank-style material, all packaged for quick consumption in Reels format. The deliberately irreverent handle is central to the brand identity: it signals an anti-corporate, chronically-online sensibility that resonates with the core 18-to-34 demographic that makes up the bulk of the audience. Instagram is by far the primary platform, where the account has built a following in the multi-millions, while TikTok remains a secondary and more lightly maintained presence.
Despite the edgy handle, Shitheadsteve's audience skews only modestly male and is broadly mainstream in composition — heavily U.S.-concentrated with secondary reach into the UK, Canada, and English-language markets globally. Engagement runs well above the category median for accounts of this size, suggesting the audience is genuinely active rather than passively accumulated. A documented partnership with Buffalo Wild Wings is a telling signal: legacy casual-dining brands willing to attach to a handle like 'Shitheadsteve' indicates the account has demonstrated sufficient brand-safety in practice, regardless of the name. That positioning — irreverent enough to feel authentic to meme culture, mainstream enough to clear compliance — keeps Shitheadsteve competitive for broad consumer brands seeking reach within the younger U.S. adult market.
Shitheadsteve reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Buffalo Wild Wings. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Shitheadsteve offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shitheadsteve's tier (Mega, 7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
It's a signature self-referential joke that appears in both their Instagram and TikTok bios — the humor is that you obviously can't have won a 2026 award ten years running while still in 2026. The gag fits Shitheadsteve's absurdist, meta brand of humor and has become one of their most recognized running bits.
Buffalo Wild Wings is confirmed as a brand partner — the #bwwpartner hashtag appears consistently among Shitheadsteve's top content tags. It's a natural fit, given that the page's massive, mostly American audience overlaps heavily with BWW's target demographic.
Yes — both their Instagram and TikTok bios direct followers straight to a shop. Selling merchandise alongside brand deals is a standard revenue move for meme pages that have built an identity strong enough to carry a product line.
The page mixes relatable everyday humor, trending viral memes, prank-style videos, nostalgia throwbacks, and puzzle-format content — mostly delivered as short Instagram Reels. That variety across formats is likely a key reason their engagement runs well above the median for pages their size.
Nostalgia is a recurring content pillar for Shitheadsteve, appearing consistently among their top hashtags alongside #relatable and #meme. It resonates particularly with their 18–34 core audience, who grew up on the same cultural references the page mines for material.
#prank sits alongside #meme and #relatable as a top hashtag on the page, so prank-style content is a regular part of the rotation. The mix of pranks, puzzles, nostalgia, and trending humor is what keeps the format from going stale at a multi-million-follower scale.
Instagram is by far the dominant platform — Shitheadsteve has close to 7 million followers there, compared to a much smaller footprint on TikTok. Instagram Reels are the core vehicle for their content, and that's where brand partnerships like Buffalo Wild Wings and shop promotions land.
Across platforms, Shitheadsteve has roughly 7 million followers in total, with Instagram accounting for the overwhelming majority. That places them firmly in the Mega influencer tier, with engagement that runs nearly double the category average for accounts that size.
The audience skews slightly male and is concentrated in the 18–34 age bracket, which makes up the majority of followers. Over 60% of the audience is based in the United States, with smaller pockets in the UK, India, Canada, and Brazil.
Shitheadsteve is based in the United States, and American followers make up well over half the total audience. The page's relatable humor and cultural references clearly hit hardest with a US crowd, though it has built meaningful reach across several other English-speaking markets as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@shitheadsteve · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.