Shelbimadison is the shared creative identity of Shelbi and Madison, an interracial lesbian couple based in Austin, Texas, who document an eco-minimalist, low-waste lifestyle across YouTube and Instagram.
Total Followers -0.1%
146K
Across YouTube, Instagram
Primary Platform
YouTube
21K followers · 14% of audience
Engagement
9.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -88 -0.1% | +0 +0.0% | -88 |
| Last 30 days | -99 -0.5% | +0 +0.0% | +0 +0.0% | -99 |
| Last 90 days | -99 -0.5% | -1015 -0.8% | +0 +0.0% | -1114 |
| Last 365 days | -99 -0.5% | -1015 -0.8% | +0 +0.0% | -1114 |
Daily follower snapshots from CreatorDB's longitudinal index.
Shelbimadison is the shared creative identity of Shelbi and Madison, an interracial lesbian couple based in Austin, Texas, who document an eco-minimalist, low-waste lifestyle across YouTube and Instagram. Their content centers on practical sustainability — grocery hauls built around reducing food waste, thrift-shopping trips, home gardening, and slow-paced travel — all framed through the lens of intentional, anti-consumerist living. The channel originated on YouTube, where they developed a sizable subscriber base before gradually shifting their active output toward Instagram, where they continue to post regularly and maintain a notably engaged community relative to their follower count.
Their content occupies a well-defined niche at the intersection of sustainability, accessible lifestyle media, and LGBTQ+ visibility — a combination that tends to cultivate loyal, values-aligned audiences rather than passive scrollers. Partnership work with Misfits Market, a rescued-produce grocery delivery service, is a strong indicator of their brand positioning: sponsors in the functional, mission-driven sustainability space rather than mainstream consumer goods. Their hashtag ecosystem — zero waste, slow living, climate action, green living — reinforces this community identity. With Instagram now serving as their primary active platform, Shelbi and Madison are positioned as a credible mid-tier voice for brands operating in ethical food, sustainable fashion, and eco-conscious home categories.
Shelbimadison reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Food / Grocery Delivery, a clear signal of fit for brands in those categories. Demonstrated partners include Misfits Market. Engagement on YouTube runs around 9.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sustainability content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Food / Grocery Delivery and related categories, Shelbimadison offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shelbimadison's tier (Mid, 146K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
As of the most recent available data, Shelbi and Madison are still creating content together and their joint Instagram account remains active. Their YouTube channel has been quiet for roughly a year, but their continuing Instagram presence suggests the couple and their creative partnership are ongoing.
"Nosidam" is simply "Madison" spelled backwards — a playful reversal that Madison uses as her Instagram handle @nosidam.tee. It's a small but memorable branding choice that fits the couple's low-key, creative personality.
Shelbimadison's YouTube channel has gone without a new upload for approximately a year as of 2026, though the pair remain active on Instagram. No official public explanation appears in their channel materials, so followers looking for updates are most likely to find them through @shelbizleee and @nosidam.tee on Instagram.
Shelbi and Madison are based in Austin, Texas, where they practice what they describe as slow living. Austin's climate and culture make it a fitting backdrop for the gardening, thrifting, and low-waste lifestyle they document.
Yes — Misfits Market is a named partner in their content, flagged with the hashtag #misfitsmarketpartner. Misfits Market rescues surplus and cosmetically imperfect produce that would otherwise go to waste, which aligns directly with Shelbi and Madison's anti-food-waste and low-waste grocery values.
On Shelbimadison's channel, eco-minimalism means deliberately consuming less — thrifting instead of buying new, reducing household waste, and opting out of fast-fashion and overconsumption culture. Shelbi and Madison describe their guiding principle as "ditching consumerism for community and creativity," with content ranging from zero-waste grocery hauls to sustainable everyday routines.
Yes — alongside their joint @shelbimadison account, each has her own Instagram presence. Shelbi posts as @shelbizleee and Madison goes by @nosidam.tee, with Shelbi also running a third account, @tipizleee, for additional content.
Thrifting is one of the core pillars of Shelbi and Madison's content, alongside gardening and zero-waste living. Shopping secondhand fits their broader philosophy of stepping back from conventional consumer culture, and they incorporate thrift finds regularly into their lifestyle content.
Shelbimadison is best described as an eco-minimalist and low-waste lifestyle channel, covering sustainability, slow living, gardening, thrifting, and travel as an interracial lesbian couple. Their content sits at the intersection of environmental values and everyday life, aimed at viewers who want to reduce their footprint without sacrificing a full, joyful life.
Slow living is a lifestyle philosophy that prioritizes intentionality over speed — choosing community, creativity, and presence over busyness and excess consumption. For Shelbi and Madison, it shows up through gardening, thrifting, cooking with minimal waste, and building a grounded life in Austin that pushes back against the pressure to constantly buy and upgrade.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shelbimadison · YouTube
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