India
Sheenafit is a Goa-based certified sports and exercise nutritionist and behaviour change specialist who has built her Instagram presence around making fat loss practical and free of unnecessary complexity.
Total Followers -0.2%
95K
Across Instagram, YouTube
Primary Platform
91K followers · 96% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.8K–$4.5K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -190 -0.2% | +10 +0.2% | +0 +0.0% | -180 |
| Last 90 days | -127 -0.1% | +0 +0.0% | +0 +0.0% | -127 |
| Last 365 days | -127 -0.1% | +0 +0.0% | +0 +0.0% | -127 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sheenafit is a Goa-based certified sports and exercise nutritionist and behaviour change specialist who has built her Instagram presence around making fat loss practical and free of unnecessary complexity. Her content pushes against prevailing diet-culture narratives — debunking myths around glycaemic index fixation and rigid "clean eating" rules — in favour of flexible, evidence-informed approaches. She runs a deliberate two-account strategy, housing recipe content on a sister channel (@sheenafiteats) while her main profile carries a broader coaching and education focus. Her style is conversational and grounded, blending high-protein Indian recipe reels, meal prep guides, and candid client-insight posts.
Her micro-tier audience skews predominantly male and young — a demographic profile more common in bodybuilding and physique-focused communities than in traditional women's wellness accounts, which reflects her sports nutrition credentials and practical fat-loss framing rather than an aspirational lifestyle angle. India drives the bulk of her following, with a meaningful diaspora reach into the US and UK. Her YouTube channel has been largely inactive for well over a year, making Instagram her primary growth vehicle. For brands in the functional food, supplement, or kitchen equipment space targeting health-conscious Indian consumers, her positioning as a credentialled practitioner — rather than a lifestyle influencer — offers a degree of audience trust that is difficult to replicate at this follower tier.
Sheenafit reaches an audience concentrated in India primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in fitness and related categories, Sheenafit offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sheenafit's tier (Micro, 95K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Sheenafit is a certified sports and exercise nutritionist with a primary focus on weight management. She also holds credentials as a Behaviour Change Specialist, which means her coaching goes beyond meal plans to address the psychological habits that drive eating behaviour.
A Behaviour Change Specialist is trained to help people identify and shift the mental patterns and habits that drive choices around food and movement, not just hand out a diet plan. Sheenafit uses this alongside her nutrition credentials so that her fat loss coaching focuses on sustainable mindset shifts rather than short-term rules.
Sheenafit mentions @alphamadhu directly in her Instagram bio alongside an engagement ring emoji, indicating he is her partner. He is not a co-creator on her main fitness and nutrition content but is part of her personal life that surfaces in her public presence.
@sheenafiteats is Sheenafit's dedicated recipe Instagram account, separate from her main coaching and fat loss content at @sheenafit. The spin-off account is where she posts detailed recipes — including high-protein Indian dishes and meal prep ideas — so followers who are primarily there for food inspiration have a focused destination.
No — Sheenafit has explicitly pushed back against the idea that fat loss requires sticking to low-GI foods, cutting refined sugar, or following a "clean eating" framework. Her core message is that fat loss can be uncomplicated and flexible, and getting stuck in rigid food rules often makes the process harder, not easier.
Yes, and it's one of her most recognisable content formats. She has created recipes like low-calorie KFC peri-peri chicken strips, aiming to show followers how to enjoy indulgent-tasting food without blowing a fat loss deficit. This approach directly supports her positioning that fat loss doesn't have to mean boring or restrictive eating.
Sheenafit has shared her own experience using a walking pad at home, noting she purchased one during monsoon season and found it genuinely useful for staying active indoors. She has lent it to others, which she mentioned in her content, though she has not named a specific brand in her publicly available posts.
Yes — Indian food, Indian salads, and high-protein meal prep are consistent themes in her content, reflected in hashtags like #indiansalad, #indianfood, and #highprotein. She regularly posts multi-use prep ideas, such as one prep yielding several different salad meals, specifically tailored to make healthy eating practical within an Indian food context.
Yes — personal coaching is a live, active part of Sheenafit's business, with a direct call-to-action linked in her Instagram bio. Her coaching model combines sports nutrition with her Behaviour Change Specialist training, targeting clients whose primary goal is fat loss.
Sheenafit is based in Goa, India, which she references in her bio and which shows up in the relaxed, slow-living aesthetic that runs alongside her fitness content — hashtags like #slowlife and #slowliving appear regularly. Her Goa base gives her page a distinctly laid-back tone compared to the high-intensity urban fitness creator stereotype.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sheenafit · Instagram
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