United States
Shay Sullivan is a Nashville-based beauty and lifestyle creator with a combined multi-million follower presence across Instagram and TikTok, represented by the Wilhelmina talent agency — a signal that her brand extends into modeling and commercial work beyond standard influencer deals.
Total Followers +0.5%
4.8M
Across Instagram, YouTube, TikTok
Primary Platform
1.5M followers · 31% of audience
Engagement
19.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $18K–$41K / IG post
Sullivan and Johnson tied the knot at Castello Di Celsa, a 13th-century villa on the outskirts of Siena, Italy on July 14, with 47 friends and family present. People covered the nuptials exclusively.
In a May 31 TikTok, Johnson responded to trolls questioning why Sullivan's 5-year-old son Rome doesn't appear in their content, citing child safety online. The clip drew mainstream press coverage.
Johnson scrapped a planned Nashville proposal to get down on one knee at the beach in Montauk, New York. Sullivan shared the news on Instagram to wide attention.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +6K +0.4% | +404 +1.3% | +0 +0.0% | +7K |
| Last 30 days | +24K +1.6% | +2K +6.8% | +0 +0.0% | +26K |
| Last 90 days | +487K +32.9% | +11K +35.5% | +879K +26.6% | +1.4M |
| Last 365 days | +487K +32.9% | +11K +35.5% | +879K +26.6% | +1.4M |
Daily follower snapshots from CreatorDB's longitudinal index.
Shay Sullivan is a Nashville-based beauty and lifestyle creator with a combined multi-million follower presence across Instagram and TikTok, represented by the Wilhelmina talent agency — a signal that her brand extends into modeling and commercial work beyond standard influencer deals. Her content sits at the intersection of beauty, personal style, and relatable life moments, with recent posts documenting her wedding and honeymoon reflecting a broader shift toward milestone-driven lifestyle storytelling. What separates her from the category median is a sustained engagement rate that runs dramatically above the industry norm for creators at her follower scale, suggesting an audience that is genuinely invested in her day-to-day life rather than passively scrolling past.
shay.Sullivann reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Lingerie, Sports / Beverage, Beauty / Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Victoria's Secret and BODYARMOR. Engagement on Instagram runs around 25.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @shay.Sullivann's tier (Macro, 4.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — in 2026, Shay publicly marked the milestone with posts captioned 'First time saying my husband and I,' shared right after her wedding and honeymoon. The personal content resonated strongly across her Instagram and TikTok audiences and became some of her most-discussed posts of the year.
Shay celebrated her wedding in 2026 and has shared honeymoon moments and post-wedding clips across her social channels. She has kept her husband's public identity relatively low-key, letting their shared moments take center stage rather than spotlighting him by name in her content.
Shay is an active Victoria's Secret partner, regularly tagging #vspartner in her posts. Whether a formal modeling arrangement or a brand ambassador deal, she is a recognizable social-media face tied to VS — a natural fit for her beauty and lifestyle niche.
Shay is represented by Wilhelmina Models, one of the most established talent and modeling agencies in the United States. Brand partnership inquiries are routed through the agency, a standard arrangement for creators operating at her level of reach.
Yes — Shay is a Body Armor partner, using the hashtags #bodyarmorpartner and #bodyarmorfit across her posts. The sports drink brand fits naturally alongside her wellness-adjacent lifestyle aesthetic and her predominantly young, female audience.
Shay has an active partnership with L'Occitane, the French skincare and beauty brand, tagging #loccitanepartner in her content. The collaboration aligns directly with her declared beauty and personal care niche, which anchors her Instagram presence.
Yes — Shay is a Samsung partner, with campaigns specifically tied to the Galaxy S26 Ultra and Google's Circle to Search feature. The tech collaboration sits alongside her beauty and lifestyle brand deals, reflecting how Macro-tier creators increasingly attract sponsors from outside their core niche.
Shay's confirmed brand partnerships include Victoria's Secret, Body Armor, L'Occitane, and Samsung, notably through the Galaxy S26 Ultra campaign. Her Wilhelmina representation and exceptionally high engagement rate — well above the beauty category average — make her attractive to both beauty-native and cross-category sponsors.
Shay Sullivan is based in Nashville, Tennessee, which she calls out directly in her Instagram bio. Nashville has grown into a notable hub for lifestyle and beauty creators, and the city frequently surfaces as a backdrop in her content.
Shay's combined following sits well above 3 million across TikTok, Instagram, and YouTube, with each of her two main platforms individually surpassing the million-follower mark. She sits firmly in the Macro creator tier, and her engagement rate runs dramatically above the beauty category benchmark for creators her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shay.sullivann · Instagram
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