Australia
Sharny and Julius Kieser are an Australian couple who built their following around family-oriented fitness and holistic wellness.
Total Followers +4.9%
1.3M
Across Instagram
Primary Platform
YouTube
1.3M followers · 100% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$36K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,284,361 | +62K | 2.7% | 2.1 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +4K +0.4% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | +62K +4.9% | +0 +0.0% | +0 +0.0% | +62K |
| Last 90 days | +141K +10.9% | +0 +0.0% | +0 +0.0% | +141K |
| Last 365 days | +141K +10.9% | +0 +0.0% | +0 +0.0% | +141K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sharny and Julius Kieser are an Australian couple who built their following around family-oriented fitness and holistic wellness. Their content centres on practical approaches to training, nutrition, and healthy living — presented through the lens of a real relationship and parenthood rather than elite athleticism. What distinguishes them within the crowded fitness space is their integrated product ecosystem: beyond sponsored content, they operate their own suite of programs, supplements, books, and apparel, which both reinforces their authority and shapes the kind of brand partnerships they pursue. Their YouTube channel serves as a long-form foundation, while their Instagram presence — where they carry a macro-scale following with engagement comfortably above category norms — drives community interaction and product discovery.
Their audience skews heavily female and clusters in the millennial and younger Gen Z brackets, a profile consistent with aspirational-but-accessible wellness content rather than hardcore performance fitness. Australia anchors their reach, but meaningful shares from the United States and United Kingdom signal crossover appeal that extends well beyond their home market. That geographic spread, combined with their existing direct-to-consumer product lines, makes them attractive to health, supplement, and lifestyle brands seeking credibility with women in their twenties and thirties. As consumer appetite for creator-led product brands continues to grow, Sharny and Julius are positioned less as traditional influencers and more as independent wellness operators who use social reach to support a broader commercial platform.
Sharnyandjulius reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in fitness and related categories, Sharnyandjulius offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sharnyandjulius's tier (Macro, 1.3M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sharny and Julius are an Australian husband-and-wife fitness and wellness duo who built a large online following by sharing practical health programs, family life, and a no-excuses approach to staying fit. They operate as a combined brand under @sharnyandjulius, selling programs, supplements, books, and apparel directly to their audience.
Their surname is Kieser — the couple are Sharny Kieser and Julius Kieser. They go by the joint handle @sharnyandjulius across their platforms, which is why their last name is not immediately obvious to new followers.
Sharny and Julius are known for having a large family, and raising their children while maintaining an active, healthy lifestyle is a central theme of their content. This family-first fitness angle is a big part of why their audience — predominantly women in their twenties and thirties — connects so strongly with them.
Yes, Sharny's commitment to staying active during pregnancy is one of the most well-known parts of her personal story and a major driver of their brand's reputation. Documenting that journey helped establish them as a trusted voice for women who want to maintain fitness through pregnancy and motherhood.
Yes, books are an explicitly named part of the Sharny and Julius product range — their own bio lists books alongside programs, supplements, and apparel. Their written guides cover health and fitness topics consistent with their overall wellness brand and are sold directly through their platform.
Sharny and Julius offer structured health and fitness programs through their own platform, aimed particularly at women who want to get fit around a busy family life. Their programs sit alongside supplements, apparel, and books as part of a broader direct-to-consumer wellness brand rather than relying on third-party fitness apps.
Supplements are one of the four product pillars of the Sharny and Julius brand, alongside programs, books, and apparel. They promote their supplement range through Instagram and YouTube, selling directly to their audience rather than through a conventional retail chain.
Yes, as of 2026 Sharny and Julius are still married and actively running their brand together. Their relationship as a couple is inseparable from their content identity — they co-create everything from fitness programs to their apparel line as both life and business partners.
Sharny and Julius are based in Australia, which is where the largest share of their audience lives. Beyond Australia, they have built a significant following in the United States and the United Kingdom, giving them genuinely international reach for an Australia-based health and wellness brand.
Their content sits at the intersection of fitness, family life, and women's health — topics that naturally attract a female-dominant audience. More than four in five of their followers are women, with the core demographic being women aged roughly 18 to 44 who are interested in sustainable fitness and active parenting.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sharnyandjulius · YouTube
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