United States
Shanspeare is a creator with a presence on YouTube (831,000 followers), based in United States.
Total Followers +0.4%
831K
Across YouTube
Primary Platform
YouTube
831K followers · 100% of audience
Engagement
9.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 831,000 | +3K | 9.7% | 0.2 | 6 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +997 +0.1% | +0 +0.0% | +0 +0.0% | +997 |
| Last 30 days | +3K +0.4% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +12K +1.5% | +0 +0.0% | +0 +0.0% | +12K |
| Last 365 days | +12K +1.5% | +0 +0.0% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ground News Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Casetify Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| ThredUp Inc. Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| June's Journey Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Midas Merge Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Shanspeare is a creator with a presence on YouTube (831,000 followers), based in United States. Their content sits in the pop culture commentary space. Their YouTube bio reads: "I’m Shanspeare, not Shakespeare. But I’m just as dramatic. BUSINESS 💌: shanspeare@zigguratxyz.com Profile art and intro by Nicole Collete Leon on instagram! they/them". The full audience and engagement breakdown is below.
Shanspeare reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Ground News and Casetify. Engagement on YouTube runs around 9.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Shanspeare offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shanspeare's tier (Mid, 831K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Shanspeare uses they/them pronouns, which they state directly in their YouTube channel bio. This is central to understanding their perspective, as LGBTQ+ identity and culture are recurring themes throughout their commentary work.
Yes — Shanspeare released a video titled "Sabrina Carpenter's Glamorous World of Hetero-Pessimism," analyzing the pop star through the lens of cultural and gender criticism. It's a strong example of their signature style: taking a mainstream celebrity and using them as an entry point into bigger cultural ideas.
It's a video in which Shanspeare examines fan theories and cultural discourse around Taylor Swift's perceived queer coding. Shanspeare is known for taking internet fandom phenomena seriously as subjects of real cultural analysis rather than dismissing them as fringe obsessions.
Shanspeare's profile art and intro were created by Nicole Collete Leon, an artist on Instagram. Shanspeare credits them directly in their YouTube bio, which is a notable detail for viewers who notice the distinctive visual branding of the channel.
The video explores how certain fan communities can slide toward misogynistic or incel-adjacent behavior — a recurring thread in Shanspeare's work examining the darker dynamics of parasocial relationships and online fandom. It fits within their broader project of treating internet culture as a serious subject of social criticism.
Yes — artificial intelligence is a significant recurring topic on the channel, with content covering tools like ChatGPT and Midjourney alongside wider questions about how AI is reshaping culture and media. Shanspeare tends to frame AI as a cultural and social phenomenon rather than a purely technical one, which fits their broader commentary style.
Shanspeare made a video titled "What Happened to the Manic Pixie Dream Girl?" examining the rise, cultural saturation, and eventual fate of that character archetype in film and media. It's part of a consistent thread in their work unpacking how gender tropes evolve — or collapse — under public scrutiny.
Yes — Ground News, a news-comparison and media-bias platform, has sponsored content on Shanspeare's YouTube channel. It's a natural fit given that Shanspeare's audience skews toward politically engaged young adults interested in media criticism and cultural analysis.
Beyond Ground News, Shanspeare has partnered with Casetify, ThredUp, June's Journey, and Midas Merge for sponsored content on YouTube. ThredUp — a secondhand clothing marketplace — and Casetify are especially common fits for creators with young, values-conscious audiences.
Shanspeare has grown to over 800,000 subscribers on YouTube, placing them in the Mid-tier creator range with an engagement rate that runs far above the category average — a sign of a genuinely invested audience rather than passive followers. Their viewers skew heavily toward 18-to-34-year-olds in the United States, with a meaningful UK and Canadian following as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shanspeare · YouTube
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