United States
Shannon Campbell runs this YouTube channel out of a personal shop in the White Mountains of northern Arizona, documenting fabrication work and custom vehicle builds in a casual vlog format.
Total Followers +1.7%
18K
Across YouTube
Primary Platform
YouTube
18K followers · 100% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 17,500 | +305 | 5.9% | 1.9 | 5 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +100 +0.6% | +0 +0.0% | +0 +0.0% | +100 |
| Last 30 days | +305 +1.7% | +0 +0.0% | +0 +0.0% | +305 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Shannon Campbell runs this YouTube channel out of a personal shop in the White Mountains of northern Arizona, documenting fabrication work and custom vehicle builds in a casual vlog format. The channel — referred to on-screen as "The Coop" — revolves heavily around a Chevy K10 square-body build, covering metalwork, custom bumpers, ARB wiring, disc brake conversions, and interior fabrication projects. Shannon's narration is conversational and humor-forward, with occasional appearances from a partner, Jess, lending the channel a slice-of-life quality alongside its technical content and keeping the tone accessible rather than purely instructional.
Despite a micro-tier subscriber count, the channel sustains an engagement rate several times the category median, signaling a genuinely invested core audience following an ongoing build rather than casual passersby. Notably, the audience skews close to an even gender split — atypical for fabrication-focused content — likely a product of the vlog elements that broaden appeal beyond the traditionally male-dominated automotive DIY space. Consistent recent uploads and steady subscriber growth suggest the channel is still building momentum, and its grounded, shop-based authenticity positions it naturally for partnerships with tool brands, off-road equipment suppliers, and automotive accessories companies targeting hands-on enthusiasts.
Shannoncampbell_Unleashed reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Shannoncampbell_Unleashed offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shannoncampbell_Unleashed's tier (Micro, 18K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Coop is the name Shannon gives to their personal fabrication shop, located in the White Mountains of northern Arizona. It's the home base where most of the channel's builds, custom fabrication work, and vlog-style content are filmed.
Shannon Campbell Unleashed is based in the White Mountains region of northern Arizona. Shannon frequently references the location in the channel's identity, and the remote, rugged setting suits the off-road and fabrication focus of the content.
Shannon is doing an ongoing build on a Chevy K10 square body truck, which has become the centerpiece series of the channel. The project has covered everything from custom bumper fabrication and brake upgrades to hidden storage and a full custom audio console.
Yes, alongside the Chevy K10, Shannon has also been working on a Toyota FJ40 Land Cruiser, including brake line work and a disc brake conversion. The channel regularly covers progress on both vehicles at the same time.
Jess is someone close to Shannon — referenced warmly in the channel's own bio with the line 'you might even catch Jess a time or two if you're lucky, I know I like catching her!' She appears occasionally in the vlog-style content rather than being a regular on-camera presence.
Both — Shannon's channel bio explicitly calls out fabricating and off-road racing as the two pillars of the channel. The fabrication work shown is directly tied to building capable off-road rigs, not just show trucks.
The K10 build includes a full custom audio console alongside the car audio system, meaning Shannon is fabricating the interior panel work from scratch rather than using off-the-shelf solutions. It's a recurring theme across the build that both function and craftsmanship matter.
Yes, ARB wiring work has been featured on the Chevy K10 as part of the ongoing build series. ARB is a widely respected brand in the off-road community for air lockers, bumpers, and related accessories.
Shannon's channel splits almost evenly between male and female viewers, which is unusual for a fabrication and off-road niche that skews heavily male on most channels. The vlog-style format, the personality-driven storytelling, and the mix of lifestyle alongside shop content likely broaden the appeal beyond core truck enthusiasts.
Shannon Campbell Unleashed sits in the Micro tier on YouTube with roughly under 20,000 subscribers as of mid-2026. Despite the smaller size, the channel's engagement rate runs well above the category average, suggesting a tight-knit and genuinely invested audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shannoncampbell_unleashed · YouTube
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