United States
Shannon Gillette is an Arizona-based real estate professional and team leader of the Gillette Group, which operates primarily across the East Valley markets of Queen Creek, Chandler, and Ocotillo.
Total Followers +1.4%
120K
Across YouTube, Instagram
Primary Platform
YouTube
10K followers · 8% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.5K / IG post
REAL Shows Network announced Gillette will front a Phoenix-focused real estate series highlighting unique properties and local stories — a format comparable to 'Selling Sunset' and 'Owning Manhattan' but centered on Arizona.
Gillette founded the Awaken Summit in Phoenix after an Instagram reel gauging interest reportedly reached nearly 100,000 people. A second edition is already slated for February 9, 2027 at Dream City Church.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +9 +0.1% | +409 +0.4% | +0 +0.0% | +418 |
| Last 30 days | +60 +0.6% | +2K +1.4% | +0 +0.0% | +2K |
| Last 90 days | +278 +2.9% | +5K +4.6% | +0 +0.0% | +5K |
| Last 365 days | +278 +2.9% | +5K +4.6% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Shannon Gillette is an Arizona-based real estate professional and team leader of the Gillette Group, which operates primarily across the East Valley markets of Queen Creek, Chandler, and Ocotillo. Her team holds a top-producing ranking at Real Broker, and she has earned national recognition through appearances on HGTV and as a host on American Dream TV. Her content blends educational real estate commentary — market realities, agent industry critiques, negotiation insights — with listing showcases and candid professional opinion. The recurring foster care hashtags in her posting suggest a personal advocacy thread that adds dimension beyond standard realtor content, and her Instagram bio includes a faith-based reference tied to the Awaken Summit she founded.
Gillette's audience skews younger and predominantly male, which is somewhat atypical for real estate influencers and suggests her plain-spoken, opinion-driven style resonates with first-time buyers and investment-minded viewers rather than purely lifestyle-oriented homebuyers. Her engagement rate sits meaningfully above the category median, signaling genuine community interaction rather than passive viewership. With a built-in professional brand, a credible media track record, and an audience concentrated in a high-transaction sunbelt market, she is well-positioned for partnerships with mortgage lenders, title companies, home service platforms, and real estate technology brands seeking practitioner-endorsed credibility.
Shannon_Gillette reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Events / Personal Development, a clear signal of fit for brands in those categories. Demonstrated partners include Awaken Summit. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Events / Personal Development and related categories, Shannon_Gillette offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Shannon_Gillette's tier (Mid, 120K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Shannon Gillette has been featured on HGTV, which helped cement her reputation as one of Arizona's top Realtors on a national stage. She references the appearance in her official YouTube channel bio as part of her broader media recognition alongside her real estate work.
Shannon Gillette is listed as a host of American Dream TV, a nationally distributed real estate and lifestyle television program. The hosting role extends her reach well beyond social media, connecting her to audiences seeking home buying inspiration and real estate market insight through traditional television.
Shannon Gillette founded the Awaken Summit, which she promotes through her dedicated Instagram account at @awaken.summit. Her Instagram bio references a date of February 9, 2027, pointing to an upcoming installment of the summit that she has built around her professional mission and personal values.
Yes, Shannon Gillette openly incorporates Arizona foster care awareness into her public platform, regularly using hashtags like #azfostercare and #fostercare alongside her real estate content. It is a personal cause she has woven into her identity rather than keeping it separate from her professional brand.
The Gillette Group is affiliated with Real Broker, a cloud-based brokerage that has expanded rapidly across the United States. Shannon Gillette's Instagram bio specifically identifies the Gillette Group as the number one producing large team at Real Broker, a distinction she highlights as a core part of the team's identity.
The Gillette Group is Shannon Gillette's Arizona-based real estate team, which she describes as selling hundreds of homes each year. Shannon leads the group and positions it around her strengths in market expertise, negotiation, and client service, making it one of the higher-volume teams operating in the state.
Shannon Gillette and the Gillette Group primarily operate across the East Valley southeast of Phoenix, with notable activity in Queen Creek, Santana Valley, Ocotillo, and Chandler. These are fast-growing suburban communities that have attracted significant buyer demand over the past several years.
Shannon Gillette has argued that open houses carry real safety risks that most sellers do not fully think through, including unknown visitors touring a home and potential security vulnerabilities. Her broader content style regularly challenges conventional real estate advice to give sellers and buyers a more honest picture of the process.
Shannon Gillette has made the case that choosing an agent based on the lowest commission can cost sellers far more than they save, pointing to gaps in marketing quality, negotiation skill, and market knowledge. This is a recurring theme in her content, which often reframes what sellers should actually be evaluating when they pick representation.
Shannon Gillette is based in Queen Creek, Arizona, a rapidly growing community located in the East Valley southeast of Phoenix. Her Instagram bio lists Queen Creek as her home base, and her hashtag activity confirms that she is especially active across the surrounding Santana Valley and Chandler corridors.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shannon_gillette · YouTube
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