Data refreshed Oct 4, 2026 · 11:00 AM UTC
Comedy & Entertainment 🏳 —

Shanedawson

Full Creator Stats Live · Updated 2026-10-04

Shanedawson is a creator with a presence on YouTube (7,590,000 followers), Instagram (6,674,362 followers), TikTok (2,900,000 followers).

NicheComedy & Entertainment TierMega Engagement3.3%
Get full data access → @shanedawson on YouTube

Total Followers -0.1%

17.2M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

7.6M followers · 44% of audience

Engagement

3.3%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $80K–$187K / IG post

Shanedawson on Instagram
Shanedawson on Instagram
Shanedawson on Instagram
Shanedawson on Instagram
View on Instagram 1M likes →
View on Instagram 559K likes →
View on Instagram 227K likes →
View on Instagram 216K likes →
Recent news · 3 items

Performance Across Platforms

Updated 2026-10-04
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 7,590,000 +0 3.3% — 9 years ago
Instagram 6,674,362 -22K 3.0% — 1 months ago
TikTok 2,900,000 +0 6.6% — 4 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% -22025 -0.3% +0 +0.0% -22025
Last 90 days -9867 -0.1% -50058 -0.8% +0 +0.0% -59925
Last 365 days -9867 -0.1% -50058 -0.8% +0 +0.0% -59925

Audience Demographics

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2.3M3.8M5.3M6.7M8.2M Oct 13Jan 10Apr 8Jul 6Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Shanedawson

Shanedawson is a creator with a presence on YouTube (7,590,000 followers), Instagram (6,674,362 followers), TikTok (2,900,000 followers). Their content sits in the comedy & entertainment space. Their YouTube bio reads: "Film & Television Agent: UTA". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Shanedawson reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Jeffree Star Cosmetics. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Cosmetics and related categories, Shanedawson offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Shanedawson's tier (Mega, 17.2M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

What is Shane Dawson's real name?

Shane Dawson's real name is Shane Lee Yaw. He adopted the stage name Shane Dawson early in his online career, and it became so widely recognized that most fans have no idea his legal surname is different.

Why did Shane Dawson get cancelled in 2020?

In 2020, old videos resurfaced showing Shane Dawson in blackface, making racist jokes, and engaging in deeply inappropriate humor involving minors. The backlash was severe — YouTube demonetized his channels and he stepped back from posting for an extended period, making it one of the most high-profile creator controversies of that era.

Is Shane Dawson married to Ryland Adams?

Yes, Shane Dawson and fellow content creator Ryland Adams got engaged in March 2019 and are married. Their relationship has been one of the most publicly documented in the YouTube creator community, and Ryland has his own substantial following as well.

Did Shane Dawson make a documentary about Jeffree Star?

Yes — Shane Dawson's multi-part 2019 documentary series on Jeffree Star became one of the most-watched series in YouTube history at the time. The collaboration also produced the wildly popular Conspiracy makeup collection, which sold out almost instantly and broke cosmetics sales records.

What was Shane Dawson's Jake Paul documentary about?

Released in 2018, The Mind of Jake Paul was a multi-episode YouTube series exploring Jake Paul's personality through the lens of sociopathy and childhood psychology. It drew tens of millions of views and helped cement Shane's reputation for long-form investigative creator content.

What short films has Shane Dawson made?

Shane Dawson has leaned into scripted filmmaking with short films including "The Lottery" and "IT GETS WORSE," as well as a music video titled "F**K UP." These projects represent a clear creative shift toward cinematic storytelling, consistent with his YouTube bio listing UTA as his Film & Television agent.

Is Shane Dawson trying to get into Hollywood?

His YouTube bio lists UTA — one of Hollywood's premier talent agencies — as his Film & Television representative, which strongly signals a pivot beyond digital content. Combined with his recent short film output, it appears Shane is actively positioning himself for scripted TV or film projects.

What is the Shane Dawson podcast about?

Shane Dawson hosts a podcast under the handle @shanedawsonpodcast, leaning into the conversational deep-dive format he's always been known for. Topics align with his signature brand interests — conspiracy theories, pop culture, and candid personal storytelling.

Is Shane Dawson doing live shows or touring?

Yes — as of his current Instagram bio, Shane Dawson is actively promoting live show dates with ticketing links. It marks a notable step for a creator whose career was built entirely on digital platforms, suggesting a real-world audience engagement push.

Does Shane Dawson still do conspiracy theory content?

Conspiracy theories and the Mandela Effect remain a core part of Shane's brand identity — his top hashtags still include #conspiracy, #theories, #conspiracytheory, and #mandeleaeffect. While his output now spans short films and podcasting, the conspiracy-curious angle continues to define how his audience finds and engages with him.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 4, 2026, 11:00 AM UTC · Slug: shanedawson

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