United States
Shan Boodram, often credited under the handle Shan Boody, is a Canadian-born, U.S.-based AASECT-certified sex and relationship educator who built her platform on the premise that everyone can become their own expert in love, desire, and emotional health.
Total Followers +2.0%
658K
Across Instagram
Primary Platform
658K followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.9K–$23K / IG post
Boodram presented her 'freedom framework' for sex education to nearly 300 attendees at WashU, covering sexual freedom, intimacy, and modern sex ed. The lecture was co-sponsored by WashU's Brown School and the Office of the Provost.
The show, which had accumulated 5.1 million listeners and 8 million YouTube views before pausing in 2023, returned in 2025 under the Lemonada Media network with a revamped format and weekly new episodes.
Boodram's official event bio at WashU confirmed a third book is currently in development, following bestsellers 'LAID' and 'The Game of Desire.' She also continues as part-owner and CIO of Arya, a couples-focused subscription service.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 657,881 | +13K | 4.6% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +13K +2.0% | +0 +0.0% | +0 +0.0% | +13K |
| Last 90 days | +49K +7.5% | +0 +0.0% | +0 +0.0% | +49K |
| Last 365 days | +49K +7.5% | +0 +0.0% | +0 +0.0% | +49K |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bumble Dating / Tech | Brand ambassador | Long-term | — | |
| MasterClass Education / eLearning | Long-term partnership | Long-term | — | |
| Arya (arya.fyi) Relationships / Tech | Investor / partner | Long-term | — | |
| Lovers by Shan Sex Ed / Wellness | Founder / owned brand | Long-term | — |
Shan Boodram, often credited under the handle Shan Boody, is a Canadian-born, U.S.-based AASECT-certified sex and relationship educator who built her platform on the premise that everyone can become their own expert in love, desire, and emotional health. She rose to wider recognition through a combination of on-camera hosting work, a published guide to modern sexuality, and a recurring role as Bumble's official sex and relationship expert — partnerships that reflect her credibility-first positioning. Her MasterClass course extended that reach into a more premium audience segment, while her podcast, Lovers by Shan, became a dedicated space for deeper conversations about dating psychology and emotional patterns.
Her Instagram content blends therapeutic frameworks with pop-culture hooks — dissecting concepts like love bombing, situationships, and father wounds alongside lighter fare such as breaking down TV's "D.E.N.N.I.S. System" with guests. The result is an audience that skews heavily female and concentrated in the 25–34 age bracket, a demographic with strong purchasing intent around wellness, dating apps, and mental health tools. Despite reduced posting frequency in recent years, her engagement rate runs well above category norms, signaling a retained and loyal community rather than passive followers. Her role as CIO of Arya.fyi suggests a pivot toward scalable, tech-adjacent relationship education — positioning her less as a content creator and more as a subject-matter brand.
Shan Boodram reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Dating / Tech, Education / eLearning, Relationships / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Bumble and MasterClass. Engagement on Instagram runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Shan Boodram's tier (Mid, 658K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Shan Boody is the nickname and brand name Shan Boodram built her early online identity around, making her handle easier to search and remember. Both names refer to the same person — an AASECT-certified sex and relationship educator who has since expanded under her full name across platforms like Masterclass and Bumble.
Her podcast is called Lovers, referenced across her content through the hashtags #loverspodcast and #loversbyshan. The show covers dating dynamics, relationship psychology, and sexuality, and has featured guests including musician Duckwrth in episodes that break down real-world dating archetypes.
Shan Boodram authored The Game of Desire, a guide to dating with confidence that draws on her background as a certified sex and relationship educator. The book aligns with the broader themes she covers in her content — helping people understand dating psychology and advocate for themselves in romantic situations.
AASECT stands for the American Association of Sexuality Educators, Counselors and Therapists — the leading professional credentialing body for sex educators in the United States. Earning that certification requires supervised training, continuing education, and adherence to a code of ethics, which separates Shan from the many unqualified voices discussing sex and relationships on social media.
Her Instagram bio lists her as Bumble's Sex and Relationship expert, a named advisory role rather than a standard one-off sponsorship. In that capacity she contributes professional expertise on dating behavior and relationship health to the platform's educational content and brand initiatives.
Arya.fyi is a company where Shan holds a CIO-level title, as listed directly in her Instagram bio. The role places her in senior leadership rather than a typical influencer partnership, reflecting her positioning as an entrepreneur and expert operator beyond just content creation.
Shan is a credentialed instructor on Masterclass, the premium online learning platform. Her course draws on her AASECT certification and years of content focused on dating confidence, intimacy, and relationship skills — areas she has built her entire public career around.
The D.E.N.N.I.S. system is a fictional manipulation playbook from the TV show It's Always Sunny in Philadelphia, and Shan used it on the Lovers podcast as a teaching tool — her audience called it "the whole f**k boy bible." She frequently uses pop culture references like this to help people identify toxic dating patterns in terms they already recognize.
Shan uses the term situationship to describe a romantic connection that functions emotionally like a relationship but lacks explicit commitment or defined labels — leaving one or both people in ambiguity. She pairs it with related concepts like love bombing, emotional manipulation, and father wounds to give her audience a full vocabulary for naming and navigating difficult dating dynamics.
Shan Boodram has Canadian roots and is of Trinidadian heritage, though she is based in the United States where the large majority of her audience is concentrated. She built her early platform as a Canadian creator before becoming one of the most recognized certified sex and relationship educators in North America.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shanboodram · Instagram
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