United States
Shan Boodram is a Canadian-American sex and relationship educator certified by AASECT (American Association of Sexuality Educators, Counselors and Therapists), a credential that distinguishes her from the broader wave of relationship content creators operating without formal training.
Total Followers +2.0%
658K
Across Instagram
Primary Platform
658K followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.9K–$23K / IG post
Boodram presented her 'freedom framework' for sex education to nearly 300 attendees at Washington University in St. Louis, advocating for freedom to, freedom not to, and freedom from various sexual activities.
The podcast returned in 2025 with a new look and approach, having previously amassed 5.1 million Spotify listeners and 8 million YouTube views before pausing.
A New York Times piece by Hope Reese (Dec. 10, 2025) included Boodram's book among recommended reads for navigating relationship loss.
Boodram's official speaker bio confirms a third book is currently in development, following The Game of Desire and LAID.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 657,881 | +13K | 4.6% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +13K +2.0% | +0 +0.0% | +0 +0.0% | +13K |
| Last 90 days | +49K +7.5% | +0 +0.0% | +0 +0.0% | +49K |
| Last 365 days | +49K +7.5% | +0 +0.0% | +0 +0.0% | +49K |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MasterClass Education / E-learning | Long-term partnership | Long-term | — | |
| Bumble Dating / Relationships | Brand ambassador | Long-term | — | |
| Arya Sexual Wellness / Tech | Investor / partner | Long-term | — |
Shan Boodram is a Canadian-American sex and relationship educator certified by AASECT (American Association of Sexuality Educators, Counselors and Therapists), a credential that distinguishes her from the broader wave of relationship content creators operating without formal training. She built her public profile across books, television appearances, and digital media before landing a MasterClass instructor role and a position as Bumble's resident sex and relationship expert — a partnership that signals mainstream platform trust in her authority. Her "Lovers" podcast serves as the primary content engine behind her Instagram presence, with clips and discussions drawing on guest conversations that mix pop-culture analysis (including a breakdown of the D.E.N.N.I.S. system from It's Always Sunny) with earnest therapeutic frameworks around attachment, inner-child work, and emotional manipulation patterns.
Her audience skews heavily female and concentrates in the 25–34 age band, a demographic actively seeking accessible frameworks for navigating modern dating — situationships, love-bombing, father wounds — topics that trend strongly in therapy-adjacent social spaces. That audience composition, combined with her clinical credentials and Bumble affiliation, positions her well for partnerships in wellness, mental health apps, and dating-adjacent consumer brands. Her engagement rate runs notably above category norms, suggesting the existing audience remains responsive even as her Instagram upload cadence has slowed, likely reflecting a deliberate pivot toward audio-first content. As credentialed relationship education gains wider cultural legitimacy, Boodram's combination of formal certification, platform partnerships, and established audience trust gives her a durable positioning advantage over personality-driven competitors in the same space.
Shan Boodram reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Education / E-learning, Dating / Relationships, Sexual Wellness / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include MasterClass and Bumble. Engagement on Instagram runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Shan Boodram's tier (Mid, 658K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Shan Boody is the nickname and brand name Shan Boodram built her early online identity around, making her handle easier to search and remember. Both names refer to the same person — an AASECT-certified sex and relationship educator who has since expanded under her full name across platforms like Masterclass and Bumble.
Her podcast is called Lovers, referenced across her content through the hashtags #loverspodcast and #loversbyshan. The show covers dating dynamics, relationship psychology, and sexuality, and has featured guests including musician Duckwrth in episodes that break down real-world dating archetypes.
Shan Boodram authored The Game of Desire, a guide to dating with confidence that draws on her background as a certified sex and relationship educator. The book aligns with the broader themes she covers in her content — helping people understand dating psychology and advocate for themselves in romantic situations.
AASECT stands for the American Association of Sexuality Educators, Counselors and Therapists — the leading professional credentialing body for sex educators in the United States. Earning that certification requires supervised training, continuing education, and adherence to a code of ethics, which separates Shan from the many unqualified voices discussing sex and relationships on social media.
Her Instagram bio lists her as Bumble's Sex and Relationship expert, a named advisory role rather than a standard one-off sponsorship. In that capacity she contributes professional expertise on dating behavior and relationship health to the platform's educational content and brand initiatives.
Arya.fyi is a company where Shan holds a CIO-level title, as listed directly in her Instagram bio. The role places her in senior leadership rather than a typical influencer partnership, reflecting her positioning as an entrepreneur and expert operator beyond just content creation.
Shan is a credentialed instructor on Masterclass, the premium online learning platform. Her course draws on her AASECT certification and years of content focused on dating confidence, intimacy, and relationship skills — areas she has built her entire public career around.
The D.E.N.N.I.S. system is a fictional manipulation playbook from the TV show It's Always Sunny in Philadelphia, and Shan used it on the Lovers podcast as a teaching tool — her audience called it "the whole f**k boy bible." She frequently uses pop culture references like this to help people identify toxic dating patterns in terms they already recognize.
Shan uses the term situationship to describe a romantic connection that functions emotionally like a relationship but lacks explicit commitment or defined labels — leaving one or both people in ambiguity. She pairs it with related concepts like love bombing, emotional manipulation, and father wounds to give her audience a full vocabulary for naming and navigating difficult dating dynamics.
Shan Boodram has Canadian roots and is of Trinidadian heritage, though she is based in the United States where the large majority of her audience is concentrated. She built her early platform as a Canadian creator before becoming one of the most recognized certified sex and relationship educators in North America.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@shanboodram · Instagram
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