Sethgodin

Yes — Seth Godin has published a post on seths.blog virtually every day for well over a decade, making it one of the longest-running daily blogs by a major business thinker. The posts are typically short, often just a few paragraphs, but are widely shared for their sharp takes on marketing, leadership, and culture. It's considered one of his most defining habits as a creator and educator.

Akimbo is Seth Godin's podcast exploring how culture works, how it changes, and how people can do meaningful work within modern systems. The name references the posture of standing with arms akimbo — a stance of readiness — and episodes tackle creativity, the future of education, and what it means to lead in a noisy economy. It's available at akimbo.link and complements his daily blog writing.

Akimbo (at akimbo.com) is an online learning community Seth Godin founded offering cohort-based workshops on topics like marketing, freelancing, creative writing, and leadership. It has been certified as an independent B Corp, meaning it's legally structured to weigh social and environmental impact alongside profit — a deliberate reflection of Godin's philosophy that business should be a force for good rather than pure extraction.

This Is Strategy is one of Godin's more recent books, focused on how individuals and organizations can think clearly about long-term goals, systems, and choices rather than chasing short-term tactics. It argues that real strategy means understanding the game you're actually playing — not just the one in front of you. The book connects directly to his #thisisstrategy content across social media.

Seth Godin popularized the concept with his landmark 1999 book Permission Marketing, which argued that marketers should earn consumer attention rather than interrupt people with unwanted ads. The framework became foundational to modern email marketing, content marketing, and subscription models. While the behaviors existed before, Godin named and codified the idea in a way that reshaped how the industry talks about consent and audience-building.

Purple Cow (2003) is most often cited as his breakthrough title, built around the idea that remarkable products market themselves while average ones stay invisible in a crowded market. Other widely recognized works include The Dip, Tribes, Linchpin, and This Is Marketing, each of which has become standard reading in business and entrepreneurship communities.

The Next Big Idea Club is a curated book subscription service co-founded by Seth Godin alongside Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink. Each season, the co-curators select nonfiction titles they believe will change how readers think, and members get access to author-hosted deep-dives and idea summaries. Godin's involvement reflects his long-standing focus on spreading ideas worth sharing.

Yes — Seth Godin founded Yoyodyne, one of the earliest internet direct-marketing companies, which Yahoo! acquired in 1999. Following the deal, Godin served as Yahoo!'s VP of Direct Marketing before eventually leaving to write, speak, and build what became the Akimbo community. The Yoyodyne experience directly shaped the ideas he later published in Permission Marketing.

Seth Godin is most consistently active on his daily blog at seths.blog and on Instagram at @sethgodin, where he has built an audience well into the hundreds of thousands. He also has a presence on YouTube, though his blog remains his most prolific and longest-running publishing platform by far. His approach deliberately prioritizes owned channels over social algorithms.

Seth Godin is American, raised in the United States, and is based in Hastings-on-Hudson, New York. He studied at Tufts University and later earned his MBA from Stanford Graduate School of Business. His audience is heavily concentrated in the US, though his books and podcast have given him a significant following across the UK, India, and Canada as well.