Germany
Serhou Guirassy is a professional striker currently playing for Borussia Dortmund in the Bundesliga, having made his name with an extraordinary 2023–24 season at VfB Stuttgart where he finished among Europe's top scorers.
Total Followers +7.3%
1.3M
Across Instagram, TikTok
Primary Platform
YouTube
826K followers · 64% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
In his first match as national team captain, Guirassy netted the decisive goal in Conakry to give Guinea their first points in the CAN 2027 qualifying campaign.
Borussia Dortmund are said to value Guirassy at around €40M, with the Italian giants among clubs monitoring his situation after his 17-goal Bundesliga season.
In an interview with the DFL Magazine, Guirassy reflected on his 17-league-goal campaign, acknowledging Harry Kane as the standout Bundesliga forward while vowing to do more.
Bild reported Guirassy was keen to depart Dortmund at season's end, with Saudi Arabia cited as a likely destination. His deal runs to 2028 but contains a reported €50M release clause.
Despite an approach from Saudi club Al-Hilal, Dortmund held firm on keeping Guirassy, who was also named on the Ballon d'Or shortlist alongside Leroy Sané, Harry Kane, and Michael Olise after a 38-goal season.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +0.3% | +12K +2.6% | +0 +0.0% | +15K |
| Last 30 days | +11K +1.3% | +83K +18.1% | +0 +0.0% | +94K |
| Last 90 days | +5K +0.7% | +134K +29.0% | +0 +0.0% | +139K |
| Last 365 days | +5K +0.7% | +134K +29.0% | +0 +0.0% | +139K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Adidas Sportswear | Brand ambassador | Long-term | — | |
| Africa Niorondema Foundation / Charity | Founder / owned brand | Long-term | — |
Serhou Guirassy is a professional striker currently playing for Borussia Dortmund in the Bundesliga, having made his name with an extraordinary 2023–24 season at VfB Stuttgart where he finished among Europe's top scorers. Born in France to Guinean parents and raised across multiple countries, Guirassy represents Guinea internationally and captains the Syli National side. His dual identity — a top-flight German club football player with deep West African roots — runs through everything he does publicly. His social media presence is conducted primarily in French and reflects his faith (frequent Alhamdulillah posts), his national pride through Guinea-focused content, and his philanthropic work as founder of Africa Niorondema, a solidarity initiative focused on community development across the African continent.
Guirassy's content style is personal and low-key rather than polished: brief captions, field clips, and behind-the-scenes moments that feel organic rather than produced. His TikTok following has grown sharply, driven by short-form football content that resonates well beyond Bundesliga viewership — reflected in a predominantly English-speaking audience skewing toward the United States and United Kingdom. An active partnership with Adidas aligns naturally with his elite club and international profile. His brand positioning sits at the intersection of European club football, African identity politics, and faith-driven values, making him a credible partner for sportswear, humanitarian, and culturally-minded campaigns. As Guinea builds toward continental competition and Dortmund remain a Champions League fixture, Guirassy's cross-cultural reach is likely to broaden further.
Serhou.Guirassy reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear, Foundation / Charity, a clear signal of fit for brands in those categories. Demonstrated partners include Adidas and Africa Niorondema. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Sportswear and related categories, Serhou.Guirassy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Serhou.Guirassy's tier (Macro, 1.3M combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Africa Niorondema is a charitable foundation that Guirassy created and leads, focused on solidarity and community support in Guinea and across West Africa. He promotes its work regularly on Instagram and TikTok using the hashtag #africaniorondema, often alongside posts about his faith and his national team. It is one of the most distinctive parts of his public identity beyond his football career.
Yes, Guirassy is affiliated with Adidas, confirmed by his repeated use of the official #createdwithadidas hashtag across his social media posts. The partnership positions him alongside some of the sport's highest-profile athletes, which fits his standing as one of the most productive strikers currently playing in the Bundesliga.
Guirassy is widely recognized as the captain and standard-bearer of Guinea's Syli National squad. He openly champions the national team across his social channels using hashtags like #sylinational and #guinea, and regularly posts messages of solidarity tied to Guinean football and culture.
During the 2023–24 Bundesliga season, Guirassy posted a historic goal tally at VfB Stuttgart — close to 30 goals in a single league campaign — which placed him among the division's all-time great individual scoring seasons. That extraordinary form made him one of the most coveted strikers in European football and directly led to his move to Borussia Dortmund.
After his record-breaking 2023–24 season at Stuttgart, Guirassy joined Borussia Dortmund ahead of the 2024–25 campaign as the club sought a proven, elite goal-scorer to strengthen their Champions League ambitions. His move was one of the most talked-about Bundesliga transfers of that window, given the sheer scale of his previous season's output.
Guirassy was born in Conakry, Guinea, in West Africa, and later developed his football career in France before reaching the top level of the Bundesliga in Germany. He maintains a strong public connection to Guinea through his national team involvement, the Africa Niorondema foundation, and frequent references to Guinean identity in his social media content.
Guirassy posts primarily in French, with captions reflecting his upbringing and football development in France despite playing in Germany and being born in Guinea. This French-language presence gives his content a distinctly West African and Francophone feel, connecting him with fans across Guinea, France, and the wider African diaspora.
Yes, Guirassy openly expresses his Islamic faith as part of his social media identity, consistently using Alhamdulillah — an Arabic phrase meaning 'praise be to God' — in his captions and hashtags. His faith runs alongside his charitable work and national pride as a core pillar of how he presents himself publicly.
Guirassy is a key part of Guinea's Syli National as the country builds toward the Africa Cup of Nations 2027, a tournament he actively references on social media with the hashtag #can2027. As one of Guinea's most globally prominent footballers, his involvement in the national team setup is a major storyline he shares with his audience across platforms.
Guirassy has built a combined following of well over one million across Instagram and TikTok, placing him firmly in the Macro tier among athlete creators. His engagement rates run significantly above the category average for professional footballers, and his TikTok presence in particular has been growing at a rapid pace in recent months.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@serhou.guirassy · YouTube
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