United States
Serena Pitt first gained national visibility as a contestant on Season 25 of ABC's The Bachelor, before returning to the franchise on Bachelor in Paradise Season 7, where she became engaged to Joe Amabile.
Total Followers -0.1%
785K
Across Instagram, TikTok
Primary Platform
YouTube
628K followers · 80% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.4K–$22K / IG post
The Bachelor in Paradise couple debuted their weekly video podcast on March 12, 2026, distributed via SiriusXM, Spotify, Apple Podcasts, and YouTube — covering their relationship, reality TV, and pop culture.
On the debut run of 'Not Married to This,' Serena candidly discussed her evolving feelings about having children, citing fears around identity and career.
The couple disclosed on their podcast that Bravo producers reached out about the New York–set reality series before they ultimately didn't join the cast.
The couple made a public appearance at the Dolby Theatre for the iHeartRadio Music Awards, broadcast live on FOX.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -251 -0.0% | -94 -0.1% | +0 +0.0% | -345 |
| Last 30 days | -628 -0.1% | -188 -0.1% | +0 +0.0% | -816 |
| Last 90 days | +15K +2.4% | +612 +0.4% | +0 +0.0% | +16K |
| Last 365 days | +15K +2.4% | +612 +0.4% | +0 +0.0% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
Serena Pitt first gained national visibility as a contestant on Season 25 of ABC's The Bachelor, before returning to the franchise on Bachelor in Paradise Season 7, where she became engaged to Joe Amabile. Based in New York City and represented by United Talent Agency, she has since built a multi-platform lifestyle presence centered on fashion, beauty, fitness, and urban living. Her naturally curly hair serves as a recurring aesthetic thread, and her content ranges from apartment resets and NYC restaurant recommendations to workout content tied to the Tracy Anderson Method and seasonal fashion styling such as fall looks and wedding-guest dressing.
Her podcast, Not Married to This, extends her reach into audio and anchors her within the relationship and lifestyle conversation that her Bachelor Nation fanbase gravitates toward. Engagement runs well above the category median, reflecting a predominantly female audience concentrated in the 25–34 bracket — a cohort that is particularly attractive to fashion, beauty, and consumer food brands; a Hershey's partnership illustrates the mainstream commercial appetite for her platform. With UTA representation, an active podcast, and consistent cross-platform output, Pitt appears to be moving deliberately from reality-TV visibility toward a durable lifestyle media identity, positioning herself well for brands targeting millennial women in the US market.
Serena_Pitt reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Hershey's. Engagement on YouTube runs around 6.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Serena_Pitt offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Serena_Pitt's tier (Mid, 785K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Serena Pitt appeared on Season 25 of The Bachelor in 2021, which starred Matt James as the lead. She later returned to the Bachelor franchise on Bachelor in Paradise Season 7 the same year, which is where she became widely known.
Yes, Serena Pitt got engaged to Joe Amabile — widely known as Grocery Store Joe — on Bachelor in Paradise Season 7 in 2021. Their engagement was one of the most talked-about moments of that season and significantly expanded her public following.
Serena Pitt and Joe Amabile got engaged on Bachelor in Paradise and maintained a public relationship afterward. Her podcast is titled Not Married to This, which has kept fans curious about where things stand; the most current update can be found through her Instagram and podcast episodes.
Not Married to This is a podcast hosted by Serena Pitt and promoted across both her Instagram and TikTok. The show's name resonates strongly with her fanbase given her Bachelor in Paradise engagement storyline, and she links to it directly in her official social media bios for listeners to follow.
Serena Pitt is a follower of the Tracy Anderson Method, a fitness approach known for its dance-inspired cardio and targeted muscle-toning work. She regularly posts about NYC-based workout classes and uses the hashtag #tracyandersonmethod, making fitness a recurring theme in her lifestyle content.
Yes, Serena Pitt has worked with Hershey's as a paid brand partner, disclosing the collaboration with the hashtag #hersheyspartner in her posts. It is one of the named brand deals visible across her personal blog and lifestyle content.
Serena Pitt is based in New York City, and the city shapes a significant portion of her content — she regularly posts about NYC restaurants, NYC workout classes, and apartment resets. The New York lifestyle is central to her personal blog aesthetic.
Serena Pitt has documented a natural hair transition on her social media, leaning into and celebrating her curly hair texture. She uses hashtags like #curlyhair and #hairtransition, and this content consistently connects with her predominantly female audience looking for curly hair representation and inspiration.
Serena Pitt has built an audience of over 750,000 followers across Instagram and TikTok combined, with Instagram as her primary platform. Her engagement rate runs well above the category average, reflecting a fanbase that is unusually active relative to her size.
Serena Pitt is represented by United Talent Agency (UTA), one of the largest talent agencies in the entertainment industry. Her team's contact email is listed publicly in both her Instagram and TikTok bios for brand partnership inquiries.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@serena_pitt · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.