Seo Bake is a creator with a presence on TikTok (76,300 followers), YouTube (2,230 followers), Instagram (44,992 followers), based in —.
Total Followers +8.8%
128K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
80K followers · 62% of audience
Engagement
21.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.1K–$3.2K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +2.9% | +823 +28.6% | +429 +0.9% | +4K |
| Last 30 days | +9K +11.6% | +890 +30.9% | +1K +2.6% | +11K |
| Last 90 days | +59K +74.3% | +1K +38.5% | +13K +27.6% | +73K |
| Last 365 days | +59K +74.3% | +1K +38.5% | +13K +27.6% | +73K |
Daily follower snapshots from CreatorDB's longitudinal index.
Seo Bake is a creator with a presence on TikTok (76,300 followers), YouTube (2,230 followers), Instagram (44,992 followers), based in —. Their content sits in the daily vlog & lifestyle space. Their TikTok bio reads: "𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗴𝗶𝗿𝗹 𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗯𝗶𝗴 𝗰𝗶𝘁𝘆 📍: Ha Noi ✉️: seobake.contact@gmail.com". The full audience and engagement breakdown is below.
Seo Bake reaches its audience primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 21.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in vlog and related categories, Seo Bake offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Seo Bake's tier (Mid, 128K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Seo Bake lives in Hanoi, Vietnam, which she describes as her "big city" in her TikTok and Instagram bios. Her apartment-based content and slow-living aesthetic are rooted in her everyday life there, giving her videos a distinctly cozy urban-home feel.
Seo Bake posts cozy lifestyle content built around daily routines — night routines, morning routines, rainy day stays at home, and self-care rituals. Her content leans fully into the soft life and quiet life aesthetic, focusing on slow, intentional living rather than trending challenges or high-energy formats.
Seo Bake describes her YouTube channel as a "daily life diary in Seo's small apartment," documenting unhurried everyday moments at home in Hanoi. The channel has a quieter, more intimate tone than her short-form TikTok content, appealing to viewers who enjoy longer-form cozy vlog formats.
Yes — Seo Bake explicitly notes on her YouTube channel that her videos include subtitles so viewers can choose the language that matches their country. This multilingual accessibility is likely a key reason her audience skews so heavily international despite her being based in Vietnam.
Seo Bake's largest viewer bases are in the United States, Mexico, India, and the United Kingdom rather than Vietnam. Her visually aesthetic, emotionally calm content — rainy days indoors, apartment routines, soft living — resonates across cultures without relying on Vietnamese-specific context, and her multilingual subtitles help bridge language barriers for global viewers.
Seo Bake's TikTok engagement runs dramatically above the typical lifestyle creator benchmark — many times higher than the category median. Her niche cozy and soft-life content appears to build a deeply loyal, emotionally connected community rather than casual, passive scrollers, which is a signature outcome of ultra-specific aesthetic content.
Seo Bake's soft life content is centered on slowing down and finding comfort in small everyday moments — evening routines that begin the second 7pm hits, warm drinks made on stormy days, and unhurried self-care rituals in her Hanoi apartment. The aesthetic resonates strongly with young adults who actively seek calm, low-stimulation content as a counterbalance to fast-paced social media.
Yes, rainy day and cozy-at-home content is a signature part of Seo Bake's feed. She has shared videos of staying in on stormy days — making something warm, staying indoors, and embracing the slow pace — which fits naturally into her broader quiet life and soft life theme.
Seo Bake's audience splits almost evenly between women and men, which is notable given her overtly feminine "girly girl" branding and soft-life aesthetic. This suggests her cozy, calm content style attracts a broader cross-gender following than typical beauty or fashion creators in the same space.
Seo Bake is active on TikTok, Instagram, and YouTube, with TikTok being her primary and largest platform. Her YouTube channel focuses on longer apartment diary vlogs, while TikTok and Instagram carry her short-form routine and lifestyle clips, and all three accounts are updated regularly.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@seobake · TikTok
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