United Kingdom
Selina Lake is a UK-based interior stylist, author, and columnist with eleven bestselling books on home decoration, seasonal living, and lifestyle.
Total Followers +0.0%
33K
Across Instagram
Primary Platform
YouTube
33K followers · 100% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $833–$2.3K / IG post
Her latest interiors book focuses on eco-friendly home styling using organic materials, preloved items, upcycling, and reducing plastic waste.
The book covers decorating with vintage finds from brocantes and bazaars, continuing her signature curated lifestyle aesthetic.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 33,331 | +0 | 5.5% | 2.3 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +63 +0.2% | +0 +0.0% | +0 +0.0% | +63 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +243 +0.7% | +0 +0.0% | +0 +0.0% | +243 |
| Last 365 days | +243 +0.7% | +0 +0.0% | +0 +0.0% | +243 |
Daily follower snapshots from CreatorDB's longitudinal index.
Selina Lake is a UK-based interior stylist, author, and columnist with eleven bestselling books on home decoration, seasonal living, and lifestyle. Her content leans into a tactile, nature-influenced aesthetic — autumnal arrangements, dahlia-filled tablescapes, and the quieter rhythms of market-town England, with a recurring focus on Rye in East Sussex. This grounded sensibility translates naturally from her publishing career into her social presence, which she maintains alongside an active professional practice styling editorial and commercial photography shoots and creative installations.
Her Instagram audience skews strongly female and falls predominantly in the 25–34 bracket, with meaningful reach across both the UK and the United States — an Anglo-American split that reflects the broad international appetite for British country-house aesthetics. Engagement rates well above the category median indicate a genuinely invested community rather than passive followers. Brand partnerships with Wayfair UK align closely with her core interiors positioning, and her working stylist credentials lend production authority that pure digital creators typically lack. As lifestyle brands increasingly seek editorial credibility alongside follower counts, Lake's hybrid identity — published author, commercial stylist, and digital voice — positions her well for trust-led, long-form partnerships in the home and interiors space.
Selinalake reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home & Interiors, a clear signal of fit for brands in those categories. Demonstrated partners include Wayfair. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Home & Interiors and related categories, Selinalake offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Selinalake's tier (Micro, 33K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Selina Lake has written 11 bestselling books, all focused on interiors, gardens, and lifestyle. Her titles are widely stocked in UK bookshops and regularly feature in home and gifting guides, making her publishing output one of the most distinctive things that sets her apart from typical lifestyle creators.
Selina Lake is primarily a professional stylist, author, and columnist — not a traditional influencer. She styles editorial and commercial photoshoots as well as large-scale creative installations, and uses Instagram to document that professional work alongside her own home and garden.
Yes, editorial and commercial photoshoot styling is at the core of Selina Lake's career. She works across interiors, home, and lifestyle briefs, and her Instagram gives followers a behind-the-scenes window into those professional projects alongside her personal content.
The hashtag #selinalakecovers is Selina Lake's own branded tag, used to collect and showcase the covers of her published books in one place on social media. It's a useful way for readers and followers to browse her full body of published work directly through Instagram.
Dahlias appear heavily and repeatedly in Selina Lake's Instagram content, particularly through late summer and harvest season, strongly suggesting she grows them at home. The flower fits closely with her garden and seasonal-living aesthetic, and she uses the hashtags #dahlia and #dahlias among her most frequent tags.
Wayfair UK is one of the named brand relationships that appears consistently in Selina Lake's top hashtags. As a professional interiors stylist and bestselling author on home décor, she is a natural creative partner for a home and furniture retailer of that scale.
#kahoprints features among Selina Lake's most-used hashtags, pointing to a creative collaboration or ongoing brand partnership. The pairing makes sense given her signature layered, decorative interiors aesthetic, which aligns well with print and pattern-driven home brands.
The Chelsea Flower Show is a recurring fixture in Selina Lake's content calendar, with #chelseaflowershow consistently appearing among her top hashtags. Given her deep focus on gardens, seasonal living, and floral styling, it is very much part of her professional and personal year.
Ease Into Autumn is a seasonal content theme Selina Lake runs each year, celebrating the transition from summer to autumn through home styling, garden harvests, and lifestyle ideas. It reflects her broader ethos of embracing the mood and textures of each season inside and outside the home.
Selina Lake's most active and engaged community is on Instagram, where her interiors, garden, and lifestyle content consistently drives engagement well above the category average. YouTube is listed among her platforms, but Instagram is where her creative identity and audience connection are strongest.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@selinalake · YouTube
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