United States
Dr. Adam Goodcoff is a board-certified emergency medicine physician based in New York City who built a substantial multi-platform following under the handle @seethemedlife by translating complex medical topics into accessible, engaging content.
Total Followers -0.1%
2.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
29K followers · 1% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.5K–$11K / IG post
Dr. Goodcoff returned to his alma mater, West Virginia School of Osteopathic Medicine, to deliver the keynote address at the May 1, 2026 graduation — recognized as an EM physician, entrepreneur, and nationally known leader in healthcare digital innovation.
Goodcoff took on the CMO role at HealthCentral, a healthcare experience company focused on impactful content for patients and providers, marking a notable executive pivot alongside his clinical and creator work.
Medical Marketing and Media honored Goodcoff among its annual 40 Under 40 class for his work founding MedFluencers and driving healthcare influencer marketing strategy.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -1041 -0.5% | +0 +0.0% | -1041 |
| Last 90 days | +100 +0.3% | -3191 -1.4% | +0 +0.0% | -3091 |
| Last 365 days | +100 +0.3% | -3191 -1.4% | +0 +0.0% | -3091 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| journavx.hcp Sponsorship | Sponsored content | May 2026 | — | |
| Abbott Sponsorship | Sponsored content | Dec 2025 | — | |
| hellolingo Sponsorship | Sponsored content | Dec 2025 | — | |
| HLTH USA Healthcare / Events | Sponsored content | 2024–2025 | — |
Dr. Adam Goodcoff is a board-certified emergency medicine physician based in New York City who built a substantial multi-platform following under the handle @seethemedlife by translating complex medical topics into accessible, engaging content. His output spans healthcare career comparisons (such as contrasting ER and ICU nursing roles), procedural explainers like intubation walkthroughs, personal health disclosures including his own prediabetes diagnosis, and hands-on reviews of clinical equipment such as the Eko Core 500 digital stethoscope. This blend of professional credibility and first-person storytelling distinguishes him from purely educational channels — he functions as both a practicing physician and a relatable guide through the healthcare system. His recognition on MM+M's 40 Under 40 list, a healthcare marketing industry honor, signals that he is regarded not just as a content creator but as a meaningful voice in health communications.
Goodcoff's audience skews notably young — the majority falls within the 18-to-34 bracket — and trends female, a demographic composition that aligns well with both patient-education content and healthcare career interest among aspiring nurses and allied health workers. His TikTok presence carries his largest following and generates strong engagement relative to platform norms, while Instagram serves as a secondary hub. Sponsor partnerships reflect a deliberately professional positioning: Abbott and Journavx (an HCP-directed pharmaceutical brand) signal that brands trust him to communicate with both lay audiences and clinical professionals, a dual-audience credibility that is relatively rare in the health creator space. HelloLingo introduces a broader consumer tier to his mix. With platform activity having slowed across channels through 2026, his near-term trajectory likely hinges on re-engaging that core young adult audience — but his clinical credentials and established pharma and medtech relationships give him a durable foundation in the increasingly competitive health and wellness creator market.
Seethemedlife reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Healthcare / Events, a clear signal of fit for brands in those categories. Demonstrated partners include journavx.hcp and Abbott. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Healthcare / Events and related categories, Seethemedlife offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Seethemedlife's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Seethemedlife's real name is Dr. Adam Goodcoff. He is a board-certified Emergency Medicine physician who built his following under the handle @themedlife across TikTok, YouTube, and Instagram, explaining medical topics and healthcare technology to general and professional audiences alike.
Yes, Dr. Adam Goodcoff is a board-certified Emergency Medicine physician who works as an ER doctor in New York City. His clinical background directly shapes his content, from hands-on procedure explainers like intubation tutorials to honest breakdowns of the differences between ER and ICU nursing roles.
The MM+M 40 under 40 is an annual list from Medical Marketing and Media, a leading healthcare industry publication, recognizing rising stars under 40 in healthcare marketing and communications. Dr. Adam Goodcoff's inclusion signals he is considered an influential voice in the professional healthcare space, not just in consumer social media.
Dr. Adam Goodcoff publicly shared that his lab results from about a year prior revealed he had prediabetes, something he described as a genuine shock. He used the personal experience as a teaching moment for his audience about metabolic health, blood sugar levels, and the importance of routine lab screening.
Dr. Adam Goodcoff reviewed and praised the Eko Core 500, calling it the best stethoscope that got even better. The Eko Core 500 is a digital stethoscope with AI-assisted cardiac screening capabilities, which fits squarely in his broader focus on healthcare technology reviews aimed at clinicians and medical students.
Dr. Adam Goodcoff created content directly challenging widespread fear of root canals, arguing that modern procedures do not have to be painful and pushing back on claims that they are harmful. His position aligns with mainstream dental and medical consensus, which holds that contemporary root canal treatment is comparable in discomfort to a routine filling.
Journavx (suzetrigine) is a prescription non-opioid pain medication approved by the FDA in early 2025. Dr. Adam Goodcoff ran an HCP-targeted sponsored campaign for Journavx on Instagram in 2026 — as a board-certified ER physician with a large reach among healthcare professionals, he is a credible channel for pharmaceutical brands trying to reach clinicians directly.
Dr. Adam Goodcoff partnered with Abbott on a sponsored Instagram campaign in late 2025. Abbott is a global healthcare company with major product lines spanning diagnostics, medical devices, and nutrition — areas that align closely with his healthcare technology and clinical education content.
HelloLingo is a language-learning platform that sponsored Dr. Adam Goodcoff's content in late 2025. For an ER physician practicing in New York City — one of the most linguistically diverse cities in the world — communicating across language barriers is a genuine daily challenge, which likely gave the partnership natural credibility with his medical and health-curious audience.
Yes, Dr. Adam Goodcoff has been a partner at HLTH USA, one of the largest healthcare innovation conferences in the United States, and has created sponsored content around the event. His involvement reflects his positioning at the intersection of clinical medicine and health technology, extending his influence well beyond a typical social media creator role.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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