Scott Kress is a personality-driven lifestyle and entertainment creator whose primary footprint is built on TikTok, where a multi-million follower base engages with his content at rates far above category norms — a signal of unusually strong community rapport rather than passive viewership.
Total Followers +0.5%
7.6M
Across YouTube, TikTok
Primary Platform
YouTube
1.6M followers · 21% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +8K +0.5% | +0 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +41K +2.5% | +0 +0.0% | +0 +0.0% | +41K |
| Last 90 days | +95K +5.8% | +0 +0.0% | +0 +0.0% | +95K |
| Last 365 days | +95K +5.8% | +0 +0.0% | +0 +0.0% | +95K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Whatnot Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Roblox Corporation Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Sol de Janeiro Beauty / Personal Care | Sponsored content | TikTok | Long-term | — |
| Bloom Nutrition Health / Wellness | Sponsored content | TikTok | Long-term | — |
| Olipop Food & Beverage | Sponsored content | TikTok | Long-term | — |
Scott Kress is a personality-driven lifestyle and entertainment creator whose primary footprint is built on TikTok, where a multi-million follower base engages with his content at rates far above category norms — a signal of unusually strong community rapport rather than passive viewership. His channel bio, a self-deprecating invitation to follow someone who's "lost too," sets the tone for content that leans relatable and emotionally candid rather than aspirational. Post titles and captions suggest a mix of trend participation, personal vlogging, and pop-culture reaction, with occasional musical or performance-adjacent moments. His YouTube presence, while smaller, maintains above-average engagement for the platform and has been growing steadily, suggesting an audience willing to follow him across formats.
Kress draws an audience that is overwhelmingly female and skews toward the 18-to-24 demographic, concentrated in English-speaking markets with the United States accounting for the bulk of his reach. His sponsor history spans entertainment ticketing via SeatGeek, youth gaming through Roblox, and the live-commerce platform Whatnot — a mix that reflects a creator whose appeal cuts across pop culture, gaming-adjacent Gen Z interests, and impulse-driven consumer behavior. Earlier partnerships with Sol de Janeiro and Olipop point to prior positioning in the beauty and wellness-adjacent lifestyle space. Managed through Palette Management, Kress sits at a productive intersection of high-engagement personality content and a loyal, commercially responsive female-skewing audience, making him a credible fit for brands targeting young adult women across entertainment and lifestyle categories.
Scottkress_ reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Beauty / Personal Care, Health / Wellness, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Whatnot and Roblox Corporation. Engagement on YouTube runs around 5.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Scottkress_'s tier (Mega, 7.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Scottkress_'s real name is Scott Kress — the underscore is just social media handle styling. Scott has built a multi-million-follower audience across TikTok and YouTube with relatable lifestyle and vlog content aimed primarily at young women.
Scottkress_ is significantly larger on TikTok, where they have well over five million followers, compared to over one and a half million on YouTube. Their TikTok engagement also runs dramatically above the category average, making it the platform where their community is most active.
Yes, Scottkress_ has tagged content with #soldejaneiropartner, confirming a brand deal with Sol de Janeiro, the Brazilian-inspired body care brand beloved by Gen Z. The collaboration is a natural fit given Sol de Janeiro's strategy of partnering with young female lifestyle creators.
Scottkress_ has tagged content with #bloompartner, indicating a sponsored partnership with Bloom, the wellness and supplement brand that dominates Gen Z lifestyle TikTok. Bloom frequently targets creators whose audiences skew heavily female and young adult — exactly the demographic Scottkress_ attracts.
Yes, Scottkress_ completed a confirmed sponsored YouTube deal with SeatGeek in mid-2025. SeatGeek regularly partners with lifestyle and entertainment creators to reach young audiences actively looking for event and concert tickets.
Yes, Scottkress_ did a confirmed sponsored YouTube collaboration with Roblox Corporation in late 2025. The partnership reflects the broad demographic range Scottkress_ can offer brands, as Roblox seeks creators who can engage younger, highly active online communities.
Scottkress_ has a confirmed sponsored partnership with Whatnot on YouTube, active as of mid-2026. Whatnot is a live-selling and collectibles marketplace that has been aggressively partnering with lifestyle creators to reach young, engaged audiences.
It is Scottkress_'s signature phrase, used word-for-word across both their TikTok and YouTube bios. The line leans into a self-aware, nobody-has-it-all-figured-out tone that reflects the candid, emotionally honest style running through their lifestyle and vlog content.
Scottkress_ is represented by Palette Management, and brand partnership inquiries go to scott@palettemgmt.com. Palette handles sponsorship negotiations across both YouTube and TikTok, where Scottkress_ operates at the Mega creator tier.
The #forafortnightchallenge is a TikTok trend that appears among Scottkress_'s top-performing hashtags, suggesting the format drove significant reach for their channel. Scottkress_ consistently pulls above-average engagement on TikTok, so their participation in trending challenge formats tends to gain traction quickly.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@scottkress_ · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.