United States
Schlattco is the secondary YouTube channel of jschlatt (John Schlatt), a U.S.-based creator who built his primary audience through Minecraft commentary and a brand of dry, self-aware humor that distinguished him from conventional gaming personalities.
Total Followers +0.7%
1.5M
Across YouTube
Primary Platform
YouTube
1.5M followers · 100% of audience
Engagement
9.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
The show took place June 27, 2026 at Town Hall in NYC — likely the event referenced in Schlattco's recent upload titled "My Live Show Was... Interesting."
Schlatt was announced as a member of the multilingual collaborative Minecraft server QSMP 2 on March 13, 2026, joining the server the following day.
On December 2, 2025, Schlatt announced he would be leaving the Sleep Deprived podcast and gaming channel in early 2026, ending a long-running collaboration with Mikasacuz, Aztrosist, and apandah.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,520,000 | +10K | 9.4% | 0.2 | 9 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.7% | +0 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +31K +2.0% | +0 +0.0% | +0 +0.0% | +31K |
| Last 365 days | +31K +2.0% | +0 +0.0% | +0 +0.0% | +31K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gamer Supps Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Chime Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Displate Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| War Thunder Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Starforge Systems Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Clash of Clans (Supercell) Gaming | Sponsored content | YouTube | 2025–2026 | — |
| AFK Journey (Farlight Games) Gaming | Sponsored content | YouTube | 2025–2026 | — |
Schlattco is the secondary YouTube channel of jschlatt (John Schlatt), a U.S.-based creator who built his primary audience through Minecraft commentary and a brand of dry, self-aware humor that distinguished him from conventional gaming personalities. He rose to wider prominence through collaborative Minecraft servers like SMP Live and developed a recognizable style blending video essays, satire, and ironic commentary. Schlattco operates as the looser creative outlet — vlogs, personal retrospectives, and casual check-ins like ranking his own PC setups or revisiting old school presentations — content that doesn't fit the more polished register of his flagship channel.
Despite being a secondary property, the channel commands an unusually engaged audience that runs well above the YouTube category median, indicating a subscriber base of committed fans rather than passive viewers. The sponsor mix — PC hardware via Starforge Systems, free-to-play gaming titles like War Thunder and AFK Journey, and lifestyle brands like GamerSupps — maps cleanly onto the young-adult gaming demographic that dominates his viewership. Recent uploads referencing live show experiences suggest jschlatt is expanding into live events, a natural next step for creators who have cultivated deep audience loyalty, and one that strengthens his appeal to brands seeking high-affinity access to the 18–34 gaming cohort.
Schlattco reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Gamer Supps and Chime. Engagement on YouTube runs around 9.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Schlattco's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, schlattco is the official secondary YouTube channel belonging to jschlatt, one of the most well-known voices in internet commentary and gaming culture. The channel's own bio describes it as a home for vlogs, gaming, compilations, reactions, and passion projects that don't fit the format or tone of his main page.
The #bigguy label is a recurring in-joke and self-referential nickname that jschlatt leans into across his content and branding. It consistently ranks as one of the top hashtags on schlattco, which signals it's baked into his core community identity rather than being a one-off meme.
Yes, Clash of Clans is a genuine recurring topic on schlattco, with content that references Town Hall 17, the game's current highest-tier base level. It sits alongside other titles he covers on the channel, including the RPG AFK Journey and Song of Strife.
jschlatt has a sponsorship with Gamer Supps, a gaming-focused energy drink brand he features through schlattco. Gamer Supps markets itself as a lighter alternative to traditional energy drinks and is a common fit for comedy and gaming-adjacent YouTube creators.
Yes, jschlatt ran a War Thunder sponsored integration on schlattco in late 2025. War Thunder is one of the most prolific gaming sponsors on YouTube and routinely partners with creators across the comedy, gaming, and commentary spaces.
Starforge Systems, a custom gaming PC builder, sponsored content on schlattco, which lines up naturally with jschlatt's gaming-heavy output and a video in which he ranked his own past PC setups. Starforge has been expanding its creator partnership presence across gaming YouTube.
Yes, jschlatt worked with Displate, the metal poster brand popular in gaming and internet culture circles, for a sponsored post on schlattco in early 2026. The partnership is a natural fit given that schlattco's audience skews toward the aesthetics and humor of online gaming culture.
jschlatt posted a video on schlattco titled 'My Live Show Was... Interesting.' — a characteristically understated title that hints at unexpected or chaotic moments without spelling anything out. The deliberately vague framing is very on-brand for his deadpan, dry humor style.
jschlatt ran a sponsored integration with Chime, a fee-free digital banking app, on schlattco in mid-2026. It reflects a broader trend of fintech brands targeting young adult YouTube audiences — the channel's core viewers fall predominantly in the 18–34 age bracket, a prime demographic for challenger banking products.
Schlattco has surpassed 1.5 million subscribers, placing it firmly in the Macro tier — an unusually large footprint for what is technically a secondary channel. It also runs with engagement well above the YouTube comedy category average, suggesting a deeply loyal core audience rather than passive subscribers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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