Saudi A

Yes, Saudia has a sponsorship partnership with the Aston Martin Aramco Formula 1 team, a connection the airline actively promotes using hashtags like #amf1 across its social media content. Coverage around events such as the British Grand Prix has been a recurring feature on Saudia's Instagram, blending its airline identity with the world of motorsport.

Beyond is Saudia's premium travel offering, marketed under the campaign line رحلتك تستاهل بيوند — meaning "your journey deserves Beyond." The airline uses it as the centrepiece of its aspirational content on Instagram and YouTube, positioning it as an elevated flying experience distinct from standard cabin travel.

The phrase translates roughly as "Saudia, the sky is ours," with جونا meaning "our sky" or "our atmosphere." Saudia pairs it with the English campaign line "This Is How We Fly" to create a bilingual brand identity used consistently across all its social platforms.

Fast Track is a Saudia passenger perk promoted on its Instagram feed as a way to move through the airport more efficiently before boarding. The airline highlights it as part of a broader push to show that the Saudia experience begins on the ground, not just in the air.

Yes, Saudia produces dedicated Ramadan content using the hashtag #رمضانأحلىمع, which translates as "Ramadan is sweeter with." The campaign blends cultural celebration with travel inspiration, targeting passengers planning journeys during the holy month and the Eid period that follows.

Saudia is associated with جدة تركض ("Jeddah Runs"), a community running initiative in Saudi Arabia, which the airline incorporates into its lifestyle-focused social content. It reflects a wider content strategy of connecting the brand to local Saudi events beyond traditional travel promotion.

Saudia uses #timeflies alongside its Beyond premium campaign as a travel pun that plays on the double meaning of time passing quickly and planes literally flying. It gives the airline's content a lifestyle and wordplay angle that differentiates it from straightforward route or fare announcements.

Saudia's content mixes cabin crew tributes, pilot appreciation posts, behind-the-scenes footage from aircraft manufacturing, F1 sponsorship highlights, and campaign content around its Beyond premium product. The overall tone is aspirational and brand-building, leaning heavily into pride in the airline's Saudi identity rather than promotional fare-focused posts.

"This Is How We Fly" is Saudia's overarching brand tagline, used alongside the Arabic line السعودية لنا جونا to anchor the airline's identity across every platform. It underpins sub-campaigns like Beyond and content series around events such as the British Grand Prix, acting as a unifying voice for all the airline's content output.

Saudia's @saudi_airlines account sits in the Macro tier with over one million Instagram followers, making it one of the larger Middle Eastern airline presences on the platform. Its engagement rate runs well above the airline category median, which is a strong signal for a brand account operating at that follower scale.