United States
Saturday Night Live is NBC's long-running late-night sketch comedy institution, first broadcast live from 30 Rockefeller Plaza in New York City in October…
Total Followers +0.3%
41.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17.2M followers · 41% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $113K–$248K / IG post
SNL's Season 51 wrapped on May 16, 2026 with fan-favorite alum Will Ferrell returning as host and rock legend Paul McCartney as musical guest.
The milestone episode aired January 31, 2026, hosted by Alexander Skarsgård with Cardi B as musical guest — a landmark for one of TV's longest-running shows.
Yang, a cast member since Season 45, departed mid-season following Ariana Grande's December 20 hosting stint, capping a lengthy tenure that included four Emmy nominations.
Heidi Gardner, Ego Nwodim, Devon Walker, Michael Longfellow, and Emil Wakim all left the show; SNL brought in Tommy Brennan, Kam Patterson, Jeremy Culhane, Veronika Slowikowska, and Ben Marshall (of Please Don't Destroy) as replacements.
The revamped cast debuted on October 4, 2025, kicking off a season that featured a star-studded host lineup including Sabrina Carpenter and Ariana Grande in double-duty roles.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +7K +0.1% | +0 +0.0% | +7K |
| Last 30 days | +100K +0.6% | +25K +0.2% | +0 +0.0% | +125K |
| Last 90 days | +303K +1.8% | +149K +1.3% | +0 +0.0% | +452K |
| Last 365 days | +303K +1.8% | +149K +1.3% | +0 +0.0% | +452K |
Daily follower snapshots from CreatorDB's longitudinal index.
Saturday Night Live is NBC's long-running late-night sketch comedy institution, first broadcast live from 30 Rockefeller Plaza in New York City in October 1975 under the direction of producer Lorne Michaels. Across more than fifty seasons, the show has functioned as a cultural barometer for American comedy, political satire, and pop-culture commentary, launching the careers of generations of performers including Chevy Chase, Eddie Murphy, Tina Fey, Will Ferrell, and Amy Poehler, among many others. The program's format — rotating celebrity hosts, a resident cast, and live musical guests — gives it a built-in variety that few comedy properties can match, and that variety translates directly into the range of content distributed across its digital channels: polished sketch clips, Weekend Update segments, musical performances, cold opens, and behind-the-scenes promotional material.
SNL's social footprint spans YouTube, Instagram, and TikTok, where it commands a combined audience in the tens of millions and consistently outperforms category engagement benchmarks — TikTok in particular draws notably strong interaction, reflecting how well short-form clip culture aligns with the show's already-clippable sketch format. The audience skews male and concentrates heavily in the 25–44 age band, with the overwhelming majority based in the United States and meaningful secondary audiences in the UK and Canada. Commercially, the channel's rate positioning sits at the top of the entertainment tier, making it attractive to major advertisers and platform partners; NBC's own streaming service Peacock is the primary promotional integration point across all channels. As linear television viewership continues to fragment, SNL's clip-first digital strategy — distributing individual sketches as standalone content rather than relying on full-episode viewing — has effectively extended the show's cultural reach well beyond its Saturday-night broadcast window, positioning it as a durable social-media property regardless of shifts in traditional ratings.
Saturday Night Live reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Saturday Night Live's tier (Mega, 41.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Travis Kelce hosted Saturday Night Live in March 2023, making him one of the few active NFL players to front the show. The episode drew enormous attention given his celebrity profile and his high-profile relationship with Taylor Swift, and it ranked among the most-discussed episodes of that season.
Yes, all seasons of Saturday Night Live are available on Peacock, NBCUniversal's streaming platform. The show's full archive moved to Peacock as part of NBCUniversal's push to consolidate its content on its own service, ending a previous arrangement with Hulu.
The Five-Timers Club is a beloved Saturday Night Live tradition honoring hosts who have appeared on the show five or more times. When a host hits that milestone, they're typically welcomed in a special cold open sketch featuring surprise appearances from other five-time hosts — past versions have included Steve Martin, Tom Hanks, and Candice Bergen.
Yes, Jenna Ortega hosted Saturday Night Live, appearing at the height of her cultural moment following her breakout role in Netflix's Wednesday. Her episode was among the most anticipated of its season and continued SNL's tradition of booking the biggest names in pop culture right at their peak.
Weekend Update is one of SNL's most iconic and longest-running segments, featuring cast members as fake news anchors delivering sharp satirical takes on current events, politics, and celebrity culture. The desk has served as a launchpad for some of comedy's biggest names, including Tina Fey, Amy Poehler, Seth Meyers, Colin Jost, and Michael Che.
Yes, Saturday Night Live's 50th anniversary during the 2024–25 season was celebrated with a landmark primetime special that reunited alumni spanning the show's entire history. It was widely covered as one of the most significant milestone events in American late-night television history.
Molly Shannon was a Saturday Night Live cast member from 1995 to 2001, best known for creating Mary Katherine Gallagher — an awkward, hyperenthusiastic Catholic schoolgirl with a signature habit of dramatically sniffing her armpits. She remains one of the most beloved alumni in the show's history, and her returns to 30 Rock consistently go viral.
Yes, Quinta Brunson hosted Saturday Night Live, appearing on the strength of the massive critical and commercial success of her ABC sitcom Abbott Elementary. Her episode was a celebrated moment for the show and showcased the sharp comedic voice that made her one of the most acclaimed TV creators of her generation.
Saturday Night Live premiered on October 11, 1975, on NBC, created and produced by Lorne Michaels with George Carlin as the first host. The original cast — billed as the Not Ready for Prime Time Players — included John Belushi, Dan Aykroyd, Gilda Radner, Chevy Chase, Jane Curtin, Laraine Newman, and Garrett Morris.
Saturday Night Live is filmed live at Studio 8H inside 30 Rockefeller Plaza in Midtown Manhattan, New York City. The studio has been the show's home since its 1975 debut, and its distinctive multi-stage layout — including the home base desk and main performance stage — is one of the most recognizable sets in television history.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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