United States
Sarah Jakes Roberts is a pastor, author, and women's ministry leader whose platform is grounded in both notable lineage — she is the daughter of Bishop T.D.
Total Followers +0.2%
6.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 25% of audience
Engagement
8.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $37K–$86K / IG post
By August 2026, Roberts had resumed preaching at The Potter's House without her neck brace. The official Woman Evolve conference site confirmed WE26 registrations were transferred to the 2027 event (July 29–31, State Farm Arena, Atlanta).
Roberts was hospitalized after landing on her neck while playing on a trampoline with her daughter. She publicly shared the ordeal, noting she suffered a fractured neck and spinal injuries requiring surgery and weeks-long rehabilitation.
Variety reported WME signed Roberts to expand her reach across public speaking, touring, film, TV, and brand deals — building on her NYT bestselling author and Woman Evolve founder profile.
After T.D. Jakes announced his step-back following his November 2024 heart attack, Sarah Jakes Roberts and Touré Roberts were formally installed as co-senior pastors of the Dallas megachurch.
The three-day faith-and-empowerment gathering featured speakers including Dr. Joy Harden Bradford, Jackie Aina, and Fawn Weaver, cementing Woman Evolve as a major live event in the Christian women's space.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -307 -0.0% | +0 +0.0% | -307 |
| Last 30 days | +10K +0.7% | +1K +0.0% | +0 +0.0% | +11K |
| Last 90 days | +20K +1.4% | +2K +0.1% | +0 +0.0% | +22K |
| Last 365 days | +20K +1.4% | +2K +0.1% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wayfair Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Cash App Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Rula Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Wild Alaskan Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| OSEA Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
Sarah Jakes Roberts is a pastor, author, and women's ministry leader whose platform is grounded in both notable lineage — she is the daughter of Bishop T.D. Jakes of The Potter's House megachurch — and her own credibility built through openly navigating personal hardship. She co-pastors The Potter's House at One LA with her husband Toure Roberts and serves in an assistant pastoral role in Dallas, but her primary cultural footprint is Woman Evolve, a women's faith movement she founded that produces large-scale conferences and substantial digital programming. Her content blends biblical teaching with candid personal reflection on grief, mental health, and self-worth, delivered in a voice that shifts fluidly between pastoral authority and informal, grounded storytelling.
Her multi-million following is concentrated in the United States, with meaningful secondary reach into the UK and Canada, and engagement rates that run well above category norms suggest an audience that participates rather than passively consumes. The sponsor mix is a useful positioning signal: partnerships with Rula, a mental health platform, and OSEA, a clean beauty and wellness brand, place her squarely at the intersection of faith, holistic wellness, and lifestyle — categories that increasingly converge in premium women's consumer markets. As Woman Evolve deepens its conference footprint and expands digital-first programming, she is well-positioned to attract brands seeking credible access to spiritually engaged, values-driven audiences across multiple generations.
Sarahjakesroberts reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Wayfair and Cash App. Engagement on YouTube runs around 8.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Sarahjakesroberts offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sarahjakesroberts's tier (Mega, 6.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Sarah Jakes Roberts is the daughter of Bishop T.D. Jakes, one of the most prominent megachurch pastors in America and founder of The Potter's House. Growing up in that legacy shaped her faith foundation, but she has built her own distinct ministry identity through the Woman Evolve movement and her role as co-pastor at The Potter's House at One LA.
Sarah Jakes Roberts is married to Touré Roberts, and the two serve together as co-pastors of The Potter's House at One LA. She frequently describes him as her best friend, and their partnership is both a personal and ministerial one that she references openly in her content.
Woman Evolve is a faith-based women's empowerment movement that Sarah Jakes Roberts founded to help women overcome limits, heal from past wounds, and step into their God-given potential. It has grown into a global community with conferences, worship experiences, and a dedicated online presence, anchored by her motto of erasing limits and challenging norms.
Sarah Jakes Roberts has authored several books, including Woman Evolve, Don't Settle for Safe, Lost and Found, and Colliding with Destiny, all of which weave her personal testimony with faith-driven encouragement. Her writing is a central part of her identity and is the category she lists on Instagram.
Yes, Sarah Jakes Roberts has been open about becoming a mother as a teenager, and she treats that chapter of her life as a core part of her public testimony. She speaks candidly about shame, redemption, and rebuilding, which is a major reason her audience connects with her message of growth and grace.
She serves as Co-Pastor of The Potter's House at One LA alongside her husband Touré Roberts, and also holds the role of assistant pastor at The Potter's House Dallas, which is her father T.D. Jakes' flagship church. The dual roles keep her connected to both Los Angeles and Dallas faith communities.
Rula is a mental health therapy platform, and the partnership is a natural fit given that Sarah consistently weaves mental health awareness into her faith content — using hashtags like #mentalhealthawareness and creating videos about bringing pain, not just praise, to God. The collaboration signals that she is one of the few faith leaders actively bridging the space between therapy culture and Christian community.
Woman Evolve Worship is the music and worship arm of Sarah Jakes Roberts' Woman Evolve ministry, producing original worship experiences tied to her women's movement. It appears regularly in her content under the hashtag #womanevolveworship, reflecting her belief that music is integral to spiritual healing and community.
Yes, and it is one of the most distinctive things about her channel compared to typical faith creators. Recent content explicitly addresses living in the tension between gratitude and pain, moving slowly through hard seasons, and bringing personal suffering — not just celebration — to God. This vulnerability is widely cited as the reason her engagement runs well above the category average.
Sarah Jakes Roberts has built a combined following of over six million across YouTube, Instagram, and TikTok, placing her firmly in the Mega creator tier. Her YouTube channel is her most active platform, with uploads as recent as yesterday, while her TikTok presence still draws strong engagement even with a longer posting gap.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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