United States
Sarah Baldwin is a US-based Somatic Experiencing® Practitioner (SEP) who operates under the brand "You Make Sense" across YouTube, Instagram, and her self-titled podcast.
Total Followers +1.9%
235K
Across YouTube, Instagram
Primary Platform
YouTube
26K followers · 11% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.2K–$10K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +511 +2.0% | +271 +0.1% | +0 +0.0% | +782 |
| Last 30 days | +3K +10.7% | +2K +0.8% | +0 +0.0% | +4K |
| Last 90 days | +8K +31.0% | +11K +5.4% | +0 +0.0% | +19K |
| Last 365 days | +8K +31.0% | +11K +5.4% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sarah Baldwin is a US-based Somatic Experiencing® Practitioner (SEP) who operates under the brand "You Make Sense" across YouTube, Instagram, and her self-titled podcast. Her content sits at the intersection of trauma resolution, nervous system regulation, attachment theory, and parts work — drawing on contemporary neuroscience and somatic research to make clinical-grade psychological frameworks accessible to a general audience. Unlike many wellness creators who lean on motivational framing, Baldwin's approach is notably practitioner-led: her channel bio positions the content explicitly as a "manual to understanding your human experience," signaling a structured, education-first style. Recent titles like "The Fundamentals of Nervous System Regulation" and "Your Nervous System Creates Your Perception" reflect a consistent focus on translating somatic science into practical, digestible concepts.
Her audience skews young and female — with a strong concentration in the 18-to-34 bracket — and is overwhelmingly English-speaking, concentrated across the US, UK, Canada, and Australia, markets where somatic and trauma-informed wellness discourse has grown significantly in mainstream visibility. Engagement sits well above category norms, suggesting her audience is actively invested rather than passively scrolling, which is a meaningful signal for brands in the mental health, wellness app, therapy platform, or self-development space. YouTube is showing notably faster audience growth than Instagram, pointing to a channel that may be in the early stages of a platform pivot toward long-form educational content. As somatic healing and nervous system work continue moving from clinical settings into mainstream wellness culture, Baldwin's credential-backed positioning gives her durable authority in a space where audience trust is the primary currency.
Sarahbcoaching reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Sarahbcoaching offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sarahbcoaching's tier (Mid, 235K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
SEP stands for Somatic Experiencing Practitioner, a credential earned through intensive training in the Somatic Experiencing® method — a body-based approach to trauma resolution developed by Dr. Peter Levine. Sarah Baldwin lists this credential in both her YouTube and Instagram bios, and it forms the clinical foundation for everything she teaches on the You Make Sense platform.
Somatic Experiencing® is a body-oriented trauma therapy that works directly with nervous system responses rather than relying purely on talk or cognitive reframing. As a certified Somatic Experiencing Practitioner, Sarah Baldwin centers this method in her content to give people practical, body-based tools for processing stress, trauma, and emotional dysregulation on their own.
The You Make Sense podcast is described by Sarah Baldwin as a manual to understanding your human experience, covering nervous system regulation, trauma resolution, attachment healing, and parts work. Each episode draws on the latest neuroscience and trauma research to give listeners actionable somatic tools for getting unstuck and moving through life with more ease and freedom.
Sarah Baldwin holds the SEP (Somatic Experiencing Practitioner) credential and identifies as a coach and practitioner — her Instagram category is listed as Coach, not licensed therapist. Her platform is built around psychoeducation, meaning she teaches nervous system and trauma concepts as tools people can apply to their own lives rather than providing clinical treatment.
Parts work is a therapeutic framework that treats the psyche as made up of distinct internal parts, each carrying its own emotions, beliefs, and protective roles. Sarah Baldwin weaves parts work into the You Make Sense content alongside somatic tools and attachment healing, using it to help people understand why different sides of themselves seem to be in conflict or working against their own goals.
Attachment healing refers to working through relational patterns formed in early childhood — shaped by how we bonded with caregivers — that continue to drive nervous system responses and relationship dynamics in adulthood. Sarah Baldwin covers it as one of the three core pillars of her platform, alongside somatic experiencing and parts work, arguing that understanding your attachment style is key to lasting change.
The name You Make Sense reflects her central message: that behaviors, emotional reactions, and thought patterns that feel confusing or shameful actually make perfect sense once you understand how the nervous system and trauma work. She frames the entire brand — podcast, YouTube channel, and Instagram — around helping people stop pathologizing themselves and start understanding their own experience.
Nervous system regulation, as Sarah Baldwin teaches it, is the ability to move out of chronic fight, flight, or freeze states and return to a calm, resourced baseline. She grounds her approach in neuroscience and trauma research, offering somatic exercises and frameworks as practical tools rather than purely conceptual explanations — two of her most-viewed pieces of content focus directly on the fundamentals of regulation and how the nervous system shapes perception.
Sarah Baldwin is based in the United States, which is also where the large majority of her audience is located. Her content reaches a broader English-speaking audience as well, with meaningful followings in the United Kingdom, Canada, and Australia.
The You Make Sense podcast is anchored on YouTube, where Sarah Baldwin's channel has seen strong recent growth, and she maintains a large accompanying presence on Instagram under the handle @youmakesense. Her Instagram bio also directs followers to free resources beyond the podcast episodes themselves.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sarahbcoaching · YouTube
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