United States
Sarah LouWho is a New York City-based beauty creator whose content spans skincare, makeup, nail art, and hair care — with a particular emphasis on curly textures, short styles, and vivid color treatments.
Total Followers +0.1%
332K
Across YouTube, Instagram
Primary Platform
YouTube
38K followers · 12% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$10K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +29 +0.0% | +0 +0.0% | +29 |
| Last 30 days | +0 +0.0% | +235 +0.1% | +0 +0.0% | +235 |
| Last 90 days | +199 +0.5% | +147 +0.1% | +0 +0.0% | +346 |
| Last 365 days | +199 +0.5% | +147 +0.1% | +0 +0.0% | +346 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Shark Beauty Beauty / Hair Tools | Sponsored content | Long-term | — | |
| Biolage Hair Care | Brand ambassador | Long-term | — | |
| Aveda Hair Care | Brand ambassador | Long-term | — | |
| Stella To Jewelry Jewelry / Fashion | Brand ambassador | Long-term | — | |
| Salty Pearl Cottage Lifestyle / Home | Co-founder | Long-term | — |
Sarah LouWho is a New York City-based beauty creator whose content spans skincare, makeup, nail art, and hair care — with a particular emphasis on curly textures, short styles, and vivid color treatments. Her channel and feed position her as a knowledgeable but approachable guide, blending tutorial-driven how-to content with a frank, enthusiastic personality that she describes as her "beauty bestie" voice. Beyond the beauty vertical, Sarah operates as a genuine multi-hyphenate: she is the artist behind Stella To Jewelry and the curator of Salty Pearl Cottage, a lifestyle and home concept, giving her content a broader creative identity that extends past standard product reviews into a DIY-forward, expressive aesthetic. Occasional travel content — including Italian summer coverage — adds an aspirational lifestyle layer without pulling her far from her core beauty positioning.
Sarah's audience skews heavily female and clusters in the 18-to-34 age range, a demographic that aligns well with her emphasis on bold self-expression and trend-aware beauty. Her engagement rate sits above the category median, suggesting a community that actively responds to her recommendations — a meaningful signal for beauty brands seeking conversion over pure reach. Partnership activity with Aveda and Shark Beauty reflects logical fits given her focus on curly-hair tutorials and styling tools respectively, and her LTK storefront provides an additional commerce layer for affiliate-driven revenue. With a loyal domestic base supplemented by audiences in the UK and Canada, Sarah occupies a credible mid-tier position in the crowded beauty space, differentiated by her curly-hair specificity, DIY sensibility, and the multi-brand identity she has built around her name.
Sarah_Louwho reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Hair Tools, Hair Care, Jewelry / Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Shark Beauty and Biolage. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Hair Tools and related categories, Sarah_Louwho offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sarah_Louwho's tier (Mid, 332K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Sarah LouWho has a confirmed sponsored partnership with Shark Beauty, which she tags directly in her content as #sponsoredbysharkbeauty. As a hair-focused beauty creator, the collaboration is a natural fit given Shark Beauty's range of professional styling tools.
Sarah LouWho is an official Aveda partner and has created curly hair content spotlighting Aveda products. Her niche focus on curly textures and short styles maps closely to Aveda's well-known curl care and scalp health ranges.
Sarah LouWho carries an active Biolage partnership, tagging sponsored posts with #biolagepartner. Her audience skews heavily toward women aged 18–44 who are engaged with hair and beauty, making her a natural fit for a professional hair care brand like Biolage.
Sarah LouWho identifies herself as an artist at @stellatojewelry directly in her Instagram bio, placing it as one of her active creative side projects outside of beauty content. It sits alongside her cottage curation work as part of a broader multi-brand identity she has built.
Sarah LouWho lists herself as a Cottage Curator for @saltypearlcottage, a lifestyle and home-adjacent project that reflects the DIY-obsessed side of her personal brand. It is separate from her main beauty channel but consistent with the hands-on, creative energy she brings to all her content.
Yes, Sarah LouWho has shared content from Tropea in the Calabria region of southern Italy, tagging it with #tropea, #calabria, and #italiansummer. The trip also produced summer skincare content under #summerskincare, tying her travel into her beauty niche.
Short curly styles are one of Sarah LouWho's stated specialties — she calls them out by name in her YouTube channel description alongside vivid hair colors. Her Aveda partnership has produced dedicated curly hair content that speaks directly to this underserved niche.
Chrome nails appear as a recurring beauty topic for Sarah LouWho, tagged under #chromenails and sitting alongside her makeup, skincare, and hair tutorials. Her self-described DIY-obsessed approach means she typically walks viewers through the technique step by step rather than just showcasing finished looks.
Sarah LouWho is based in New York City, which she highlights as the source of the NYC flair she brings to her beauty content. The overwhelming majority of her audience is also based in the United States, with the UK and Canada making up the next largest segments.
Yes, Sarah LouWho links to an LTK shop directly from her YouTube channel, allowing followers to shop the skincare, makeup, and hair products she features. It is a key part of how she converts tutorial views into product recommendations across platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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