India
Santoshi Shetty is a Bangalore-based lifestyle creator whose content sits at the intersection of yoga, fashion, and slow travel.
Total Followers -0.3%
678K
Across Instagram
Primary Platform
YouTube
678K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $10K–$24K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 677,565 | -2K | 2.0% | 4.4 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -407 -0.1% | +0 +0.0% | +0 +0.0% | -407 |
| Last 30 days | -1762 -0.3% | +0 +0.0% | +0 +0.0% | -1762 |
| Last 90 days | -5692 -0.8% | +0 +0.0% | +0 +0.0% | -5692 |
| Last 365 days | -5692 -0.8% | +0 +0.0% | +0 +0.0% | -5692 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gardens of Santi Lifestyle / Fashion | Co-founder | Long-term | — | |
| Yama Yoga Active Activewear / Yoga | Long-term partnership | Long-term | — |
Santoshi Shetty is a Bangalore-based lifestyle creator whose content sits at the intersection of yoga, fashion, and slow travel. Rather than treating these as separate verticals, she weaves them into a cohesive aesthetic identity — yoga flows appear alongside outfit checks and cabin-stay diaries, unified by a visual sensibility rooted in design. Beyond content creation, she holds meaningful roles on the brand side: she co-founded @gardensofsanti and serves as creative director at Yama Yoga (@yamayoga_active), an activewear label whose presence runs through much of her output. This dual identity as creator and brand principal gives her platform a more entrepreneurial texture than a purely influencer-driven account, and her membership offering signals an intent to deepen audience monetization beyond sponsored posts.
Her audience skews toward urban Indian millennials aged 25–34, with a notably balanced gender split that is unusual for a yoga-and-fashion niche, suggesting her styling and travel content draws in a broader demographic than her wellness positioning alone would. Engagement sits modestly above the category median, reflecting a community that is attentive without being algorithmically inflated. The recurring #sisterhood and #santi hashtags point to deliberate community-building around a personal brand identity rather than trend-chasing. With mid-tier rate positioning, business stakes in her own label, and an audience anchored in India's digitally active metro population, Shetty is well-placed for partnerships in activewear, sustainable fashion, wellness, and experiential travel — particularly with brands seeking authenticity through a creator who is simultaneously a founder.
Santoshishetty reaches an audience concentrated in India primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Lifestyle / Fashion, Activewear / Yoga, a clear signal of fit for brands in those categories. Demonstrated partners include Gardens of Santi and Yama Yoga Active. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Lifestyle / Fashion and related categories, Santoshishetty offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Santoshishetty's tier (Mid, 678K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Santoshi Shetty is a co-founder of Gardens of Santi, listed in her Instagram bio under the handle @gardensofsanti. It is one of her own entrepreneurial ventures alongside her creative work in yoga and fashion, positioning her as a business owner rather than just a content creator.
Yama Yoga Active (@yamayoga_active) is a yoga-focused active-wear brand for which Santoshi Shetty serves as creative director. Her role puts her in charge of the brand's visual and creative identity, which aligns closely with the yoga and fashion content she posts across her channels.
#yamaxsanti is a collaboration tag combining Yama Yoga Active and her personal brand nickname Santi. She uses it to mark content that bridges her role as creative director at Yama Yoga Active with her own personal style and fashion posts, essentially blending the two identities for her audience.
Yes — her Instagram bio explicitly invites followers to join a membership to learn her yoga techniques. She describes it as a way to learn her yoga tricks, suggesting the membership includes tutorials or guided practice content beyond what she posts publicly.
Santoshi Shetty's content focuses on visually expressive, flexibility-heavy yoga — her bio even features a snake emoji, a nod to advanced, sinuous poses. Her yoga content is tied closely to the Yama Yoga brand and tends to blend athletic performance with an aesthetic, fashion-forward presentation.
She is genuinely both. Her content mix spans yoga tutorials, outfit-of-the-day posts (#ootd, #fitcheck, #styling), and travel content, making her a multi-niche lifestyle creator rather than a single-category influencer. The fashion and yoga sides reinforce each other, especially given her creative director role at a yoga activewear brand.
Santoshi Shetty is based in Bangalore, India, which she regularly tags in her posts. The majority of her audience is also based in India, making Bangalore a natural hub for any brand collaborations targeting the Indian market.
Her travel content leans into nature and slow-living aesthetics, with cabin stays being a recurring theme based on her own hashtag use (#cabinstay). This fits her broader brand identity around wellness, design, and intentional living rather than fast-paced tourist-style travel content.
Santoshi Shetty has well over half a million followers on Instagram, placing her in the Mid-tier influencer category. Her engagement rate runs above the category median, meaning her audience is more actively interactive than many accounts of a similar size.
Her core audience is young adults between 25 and 34, who make up the largest share of her following, with 18–24-year-olds also strongly represented. The audience is nearly even on gender and is predominantly based in India, with smaller but notable segments in the United States and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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