United States
Santiago Arana is a Los Angeles-based luxury real estate professional who has built a micro-tier social presence around his work as a Principal at The Agency RE, one of Beverly Hills' most prominent independent brokerages.
Total Followers +0.6%
82K
Across Instagram, TikTok
Primary Platform
YouTube
82K followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.6K–$4.1K / IG post
The Real Deal reported Arana and Coldwell Banker's Jade Mills jointly listed the luxury Brentwood property, one of several high-end co-listings he has been involved with in early 2026.
The Real Deal covered Arana listing his personal estate — described as a wellness property — at roughly $3,250 per square foot, testing the upper end of Brentwood luxury demand.
The LABJ recognized Arana for closing over $158M in sales volume in the prior 12 months and for integrating AI-driven marketing tools into his luxury development practice.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +122 +0.1% | +1 +5.6% | +0 +0.0% | +123 |
| Last 30 days | +473 +0.6% | +1 +5.2% | +0 +0.0% | +474 |
| Last 90 days | +457 +0.6% | +0 +0.0% | +0 +0.0% | +457 |
| Last 365 days | +457 +0.6% | +0 +0.0% | +0 +0.0% | +457 |
Daily follower snapshots from CreatorDB's longitudinal index.
Santiago Arana is a Los Angeles-based luxury real estate professional who has built a micro-tier social presence around his work as a Principal at The Agency RE, one of Beverly Hills' most prominent independent brokerages. His content centers on high-end residential properties across the Westside Los Angeles corridor — Beverly Hills, Bel Air, and Brentwood — giving followers a window into the top end of the Southern California market. Beyond the listings, Arana layers in his identity as a developer and faith-driven family man, which gives his feed a more personal texture than a standard agent account. His Instagram bio's biohacking flag also hints at wellness and lifestyle content that runs alongside the property posts, broadening his appeal slightly beyond a pure real estate audience.
His audience skews notably young — the majority falls in the 18-to-34 bracket — and splits almost evenly by gender, which is a somewhat atypical profile for a luxury real estate communicator and suggests his lifestyle and biohacking angles are drawing viewers who may not be active buyers yet but are aspirationally engaged. Engagement sits modestly above the category median for his tier, reflecting a community with genuine interest rather than passive scroll-through traffic. With The Agency RE as an institutional anchor and a personal brand that touches wellness, faith, and family alongside property, Arana is well-positioned as a values-forward real estate figure — the kind of creator that premium home services, wellness brands, or financial planning companies targeting aspirational younger professionals would find a credible and differentiated fit.
Santiagoarana reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Santiagoarana offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Santiagoarana's tier (Micro, 82K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Santiago Arana holds the title of Principal at The Agency RE, placing him among the firm's senior leadership rather than as a standard listing agent. The Agency RE is the luxury real estate brokerage founded by Mauricio Umansky and headquartered in Beverly Hills, widely regarded as one of the most prominent high-end residential brokerages in Los Angeles.
Santiago Arana focuses on some of the most coveted residential addresses in Los Angeles, including Beverly Hills, Bel Air, and Brentwood. These markets consistently rank among the most expensive in California and attract ultra-high-net-worth buyers, which aligns with his luxury real estate positioning.
Santiago Arana includes "Biohacker 🧬" in his Instagram bio, indicating a personal commitment to using science, technology, or targeted lifestyle practices to optimize health and performance. Biohacking as a personal identity has become increasingly common among high-achieving professionals in competitive fields like luxury real estate who prioritize longevity alongside career success.
His bio explicitly lists "Developer" as one of his roles alongside his Principal position at The Agency RE, indicating he is involved in real estate development projects — not only brokerage transactions. This dual role is relatively common among top-tier LA real estate professionals who leverage their market knowledge to invest directly in properties.
Santiago Arana's content and hashtags point squarely at the ultra-luxury residential segment of the Los Angeles market, with listings in Beverly Hills, Bel Air, and Brentwood. His work under The Agency RE banner means he routinely handles some of the highest-priced residential transactions in Southern California.
Yes — Santiago Arana identifies as a Husband and Father in his Instagram bio, making family a visible part of his personal brand alongside his professional and biohacking identity. He keeps the details of his family life largely private, with his public-facing content remaining focused on real estate and personal development.
Santiago Arana leads his Instagram bio with a Christian cross emoji (✝️), making his faith a publicly stated part of his identity. This faith-forward branding distinguishes him within the typically secular world of luxury Los Angeles real estate.
His primary content is luxury real estate in the Los Angeles market, but his bio signals a biohacking identity that suggests health and performance optimization topics also factor into his personal brand. His engagement runs above the category median for his audience size, suggesting followers connect with both the professional and lifestyle dimensions he presents.
The Agency RE is a luxury real estate brokerage founded by Mauricio Umansky and based in Beverly Hills, California. It has grown into one of the most recognized high-end residential firms in the country, with a reputation for representing significant properties across Los Angeles and beyond.
Santiago Arana is based in Los Angeles, California, with his professional work centered on the city's most prestigious residential neighborhoods. His content and hashtags consistently reflect the Beverly Hills, Bel Air, and Brentwood luxury markets where he operates.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@santiagoarana · YouTube
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