United States
Santagato Studios is the Brooklyn-based media company built around comedian and content creator Joe Santagato, who established a YouTube following through observational comedy before expanding into a multi-show network.
Total Followers +3.3%
1.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 76% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.5K–$11K / IG post
The Santagato Studios flagship podcast, hosted by Joe Santagato and Frank Alvarez, took home Best Overall Ensemble and was also nominated for Best Comedy Podcast at the ceremony.
Joe Santagato and Frank Alvarez are touring nationwide with a live format blending storytelling, improv, audience participation, and multimedia bits — building on sellouts from their prior touring runs.
The recognition from People added mainstream press visibility to the Santagato Studios podcast brand.
BuzzFeed spotlighted Santagato's rise from YouTube comedian to podcast live-touring act, with The Basement Yard headlining Madison Square Garden as part of the 'From the Basement to the World' tour.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +0.6% | +2K +0.8% | +0 +0.0% | +11K |
| Last 30 days | +41K +2.8% | +21K +7.1% | +0 +0.0% | +62K |
| Last 90 days | +143K +9.8% | +42K +13.9% | +0 +0.0% | +184K |
| Last 365 days | +143K +9.8% | +42K +13.9% | +0 +0.0% | +184K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Magic Spoon Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| HelloFresh Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Skims Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Santagato Studios is the Brooklyn-based media company built around comedian and content creator Joe Santagato, who established a YouTube following through observational comedy before expanding into a multi-show network. The umbrella brand now houses several properties — most notably The Basement Yard, a candid comedy podcast co-hosted with his brother that became a significant driver of audience growth, alongside The Joe Santagato Show, OPL Podcast, and Lopsided Pod. Operating out of New York, the studio has evolved from a solo creator channel into a genuine small media operation, producing a consistent slate of content across YouTube, Instagram, and TikTok with a team-oriented, hang-out-style production sensibility.
On YouTube, the channel leans heavily into group challenge and game formats — imposter rounds, trivia games, mystery taste tests, and physical party games — that translate the loose, conversational energy of the podcast world into watchable video content. The audience skews male and concentrates strongly in the 18-to-34 range, with the vast majority based in the United States and meaningful reach into the UK and Canada. Engagement metrics sit well above category norms, suggesting a loyal core community rather than passive viewership. The sponsor roster — spanning meal kits, mental health platforms, ticketing, and consumer goods — reflects the broad lifestyle reach typical of a comedy-entertainment network, and positions Santagato Studios as a reliable mid-funnel partner for brands seeking authentic, conversational ad integration across a tight-knit, predominantly young-adult male audience.
Santagatostudios reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Magic Spoon and SeatGeek. Engagement on YouTube runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Santagatostudios's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Santagatostudios is the production umbrella built around Joe Santagato, a Brooklyn-based comedian and podcaster. The studio handles the YouTube channel, social presence, and the network of shows Joe fronts or produces, all linked together under the @santagatostudios brand.
Santagatostudios operates at least four shows: The Basement Yard, the Joe Santagato Show, OPL Podcast, and Lopsided Pod. All four are listed directly in the studio's Instagram bio, making the account a hub for Joe's broader media network rather than just a single YouTube channel.
The Basement Yard (@thebasementyard) is a flagship comedy podcast hosted by Joe Santagato, known for candid conversational humor recorded with friends. It's one of the core shows produced under the Santagatostudios umbrella and has its own dedicated social following separate from the main studio account.
OPL Podcast (@oplpodcast) is one of the shows produced within the Santagatostudios network alongside The Basement Yard and Lopsided Pod. The studio links it alongside Joe's other properties, positioning Santagatostudios as a multi-show media company rather than a single-creator channel.
Santagatostudios runs a recurring Guess the Imposter series on YouTube where the group tries to identify a hidden imposter hidden among players — they've released at least three parts of the format. It fits squarely into their broader party-game content style, which also includes Head Bandz rounds and Wrong Answers Only challenges.
Head Bandz is a recurring group game series where players guess words or phrases written on cards strapped to their foreheads without seeing them. Santagatostudios has filmed multiple rounds of it — including a video titled 'The Best Round We Have Ever Played! | Head Bandz #2' — making it one of their most recognizable recurring formats.
Wrong Answers Only is a game format on Santagatostudios' YouTube channel where players intentionally give incorrect answers to prompts for comedic effect. It's part of the studio's signature party-game content lineup alongside the imposter series and Head Bandz, all leaning into group chaos and crowd reactions.
Santagatostudios has partnered with Magic Spoon, SeatGeek, BetterHelp, HelloFresh, and Skims for YouTube sponsorships. The brand mix spans food, mental health, ticketing, and apparel — a range that reflects the channel's broad adult male-skewing comedy audience.
Santagatostudios is based in Brooklyn, New York. Joe Santagato and his regular crew produce their group game videos and podcasts out of the New York area, which also shows up in the TikTok bio listing 'New York, NY.'
Santagatostudios has over 1.4 million YouTube subscribers, placing it firmly in the Macro creator tier. The channel runs engagement well above the category average, which helps explain why brands like HelloFresh and SeatGeek have used it for dedicated sponsorship integrations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@santagatostudios · YouTube
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