Sam Selikoff is a frontend developer and educator whose YouTube channel functions as a high-signal tutorial resource for JavaScript and React practitioners.
Total Followers -0.3%
72K
Across YouTube
Primary Platform
YouTube
72K followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
As a member of Vercel's Next.js team, Selikoff participated in a panel discussion at React Summit 2026 on the evolving role of frontend engineers in a fullstack world.
The New Stack reported Selikoff recently joined Vercel as a staff engineer and delivered a prominent talk at the Next.js Conference (Oct. 22, 2025), covering Cache Components and restoring snappy client-side navigation alongside React Server Components.
His 32-minute talk showcased how Next.js 16's Partial Prerendering unifies static and dynamic rendering, demonstrated through building a modern AI chatbot with instant client-side navigation to server-rendered pages.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 71,800 | -201 | 4.6% | — | 1 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -101 -0.1% | +0 +0.0% | +0 +0.0% | -101 |
| Last 30 days | -201 -0.3% | +0 +0.0% | +0 +0.0% | -201 |
| Last 90 days | -495 -0.7% | +0 +0.0% | +0 +0.0% | -495 |
| Last 365 days | -495 -0.7% | +0 +0.0% | +0 +0.0% | -495 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sam Selikoff is a frontend developer and educator whose YouTube channel functions as a high-signal tutorial resource for JavaScript and React practitioners. His content centers on practical, often nuanced topics — recursive components, scroll-triggered animations with Framer Motion, URL-driven state sharing — delivered at a depth that distinguishes him from introductory-level coding channels. He also runs buildui.com, an independent educational platform that extends his teaching beyond YouTube and signals a deliberate move toward owning his audience and monetization stack rather than relying on platform growth alone.
Despite a micro-tier subscriber count, Selikoff's engagement rate runs well above category norms, reflecting an audience of working developers who actively engage with technically demanding material rather than passive viewers. His channel has been largely dormant for roughly a year as of mid-2026, suggesting his attention has shifted toward buildui.com or client work — a common trajectory for practitioner-educators who build leverage through courses and consulting rather than content volume. For developer-tool brands, SaaS products, and frontend frameworks seeking a credible, high-intent technical audience, his positioning remains unusually strong relative to his raw follower count.
Samselikoff reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in tech and related categories, Samselikoff offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Samselikoff's tier (Micro, 72K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
buildui.com is Sam Selikoff's dedicated platform for frontend development content, listed directly in his YouTube channel bio alongside his video tutorials. It serves as the central hub for his work on React patterns, UI animations, and component design, complementing the tutorials he publishes on YouTube.
Yes, Framer Motion is one of Samselikoff's signature topics — he has a tutorial covering six distinct ideas for animating apps with the library. His Framer Motion content is among his most recognized work, aimed at React developers who want to add smooth, production-quality UI animations to their projects.
Unstyled Components is a React pattern Samselikoff covers that separates logic and structure from visual styling, keeping components flexible before committing to a specific design. The core idea is to avoid locking in style decisions too early in a project, which can make components harder to reuse across different contexts.
Samselikoff has a dedicated tutorial on this technique, which encodes component state as URL query parameters so a specific UI state — like active filters or a search result — can be bookmarked or shared as a link. It's a practical pattern for apps where shareable, deep-linkable UI states matter to the end user.
A Recursive React Component renders itself within its own output, making it ideal for structures like nested menus, file trees, or threaded comments. Samselikoff has a step-by-step tutorial on building one in React, and his above-average engagement suggests his audience finds this kind of intermediate-to-advanced content genuinely useful.
Yes, he published a tutorial on building a reusable React component that fires an animation when it enters the viewport on scroll. The pattern typically uses the Intersection Observer API under the hood, and his tutorial approaches it in a component-based, reusable way suited for real production apps.
As of mid-2026, Samselikoff's last YouTube upload was roughly a year earlier, indicating a significant pause in video output. No public explanation is available from the data, though his continued platform at buildui.com suggests his frontend development work is ongoing even if YouTube publishing has slowed.
Samselikoff's tutorials are pitched at intermediate-to-advanced React developers — he covers patterns like recursive components, URL-synced state, and animation libraries rather than introductory React fundamentals. His engagement rate running well above the category average is a strong signal that his audience is self-selected and highly technical.
Based on his published tutorials and YouTube bio, Samselikoff's content focuses almost entirely on React and its ecosystem, including tools like Framer Motion for animation. His channel at buildui.com is framed around frontend development broadly, but React is clearly the consistent thread running through his work.
Samselikoff's YouTube channel sits in the Micro creator tier with around 70,000 subscribers. What stands out more than the size is his engagement rate, which runs significantly above the typical benchmark for educational and how-to content — a sign his niche developer audience is unusually loyal and active.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@samselikoff · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.