United Kingdom
Samseats is a United Kingdom-based food creator who built a multi-platform following through high-energy, short-form cooking videos that emphasise accessible technique and visually satisfying results.
Total Followers +0.1%
14.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3M followers · 20% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$58K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +8K +0.4% | +0 +0.0% | +8K |
| Last 30 days | +10K +0.3% | +7K +0.4% | +0 +0.0% | +17K |
| Last 90 days | +10K +0.3% | -6611 -0.3% | +0 +0.0% | +3K |
| Last 365 days | +10K +0.3% | -6611 -0.3% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Samseats is a United Kingdom-based food creator who built a multi-platform following through high-energy, short-form cooking videos that emphasise accessible technique and visually satisfying results. Operating primarily through TikTok — where the channel commands its largest audience — alongside YouTube Shorts and Instagram Reels, Sam's content centres on restaurant-quality dishes rendered achievable for home cooks: smash burgers with peppercorn sauce, steak frites, British fish and chips, and South Asian-influenced curries. The format is fast, punchy, and ASMR-adjacent, leaning heavily on close-up food photography aesthetics. Recipes are distributed through a dedicated newsletter rather than on-platform, a deliberate strategy that converts passive viewers into an owned audience and signals a creator thinking beyond follower counts.
The audience skews female and spans a wide age band, with a substantial cohort of older millennials and Gen X viewers — a demographic that correlates with serious home-cooking interest and higher spending power. Despite Samseats being UK-based, the majority of the audience is located in the United States, giving brand partners access to the most commercially valuable English-language market. Engagement rates run well above category norms across every platform, suggesting genuine community investment rather than passive consumption. Represented by MVE Talent and commanding upper-tier rates for TikTok integrations, Samseats is positioned as a credible fit for food and beverage brands, kitchen equipment manufacturers, and grocery retailers seeking reach with an audience that actually cooks.
Samseats reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Samseats offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Samseats's tier (Mega, 14.7M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Samseats publishes all their recipes in a dedicated newsletter, which fans can subscribe to via the link in their bio on YouTube, TikTok, and Instagram. The cooking videos themselves are demos, so the newsletter is the main place to get full written recipes and ingredient lists.
Samseats specializes in comforting, restaurant-quality classics made at home — dishes like Peppercorn Sauce Smash Burgers, Steak Frites, and traditional British Fish & Chips. The focus is on familiar, well-loved recipes executed properly rather than novelty or experimental cooking.
Yes, Samseats has teamed up with @cookingwithkian on at least one video, a Fish & Chips cook-together that leans into the British food theme both creators share. Collabs like this are a natural fit given how much their food-focused audiences overlap.
Recapping the Classics is an ongoing series on Samseats' channel dedicated to cooking iconic, time-tested dishes the right way. Episodes include things like the Peppercorn Sauce Smash Burger, revisiting crowd-pleasing recipes with a focus on technique and flavor.
Samseats actively tags content with #asmr and leans into the natural sounds of cooking — sizzling pans, chopping, and plating — giving their short-form videos an immersive, satisfying feel. This sensory approach is a big part of why their content performs so strongly on TikTok and Instagram Reels.
Yes, TikTok is by far Samseats' largest platform, with well over 9 million followers compared to close to 3 million on YouTube. Their short, visually punchy cooking clips are a natural match for TikTok's format, and it is also where their engagement rate runs highest across all their channels.
Curry is among the food categories that features in Samseats' content, sitting alongside European classics and American-style comfort food like smash burgers. That mix reflects the broad cooking culture of the UK, where South Asian and Western cuisines are both everyday staples.
Business and brand inquiries for Samseats are handled through MVE Talent, with the contact email samseats@mvetalent.com listed publicly in their Instagram bio. Samseats sits in the Mega creator tier, so partnership conversations should go through that management channel rather than direct messages.
Yes, Samseats is a UK-based creator, which comes through clearly in their content — British staples like Fish & Chips feature prominently alongside European classics like Steak Frites. Despite this, the majority of their audience is in the United States, making them a genuinely transatlantic food presence.
Samseats draws a predominantly female audience with a notable skew toward viewers aged 25 and older, including a strong contingent of 45-plus fans. While the creator is based in the UK, American viewers make up the single largest share of their fanbase across TikTok, YouTube, and Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@samseats · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.