United States
Sam Cushing is a Chicago-based lifestyle and wellness creator whose content spans fitness routines, men's grooming, personal style, and slice-of-life vlogging across YouTube, Instagram, and TikTok.
Total Followers -0.0%
1.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
218K followers · 12% of audience
Engagement
10.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -625 -0.1% | +77 +0.0% | -548 |
| Last 30 days | +0 +0.0% | -1428 -0.2% | +930 +0.1% | -498 |
| Last 90 days | +0 +0.0% | -5889 -0.7% | +6K +0.7% | -310 |
| Last 365 days | +0 +0.0% | -5889 -0.7% | +6K +0.7% | -310 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Thorne Research Sponsorship | Sponsored content | Aug 2026 | — | |
| NordicTrack Sponsorship | Sponsored content | YouTube | May 2024 | — |
| Stitch Fix Fashion / Retail | Sponsored content | Long-term | — |
Sam Cushing is a Chicago-based lifestyle and wellness creator whose content spans fitness routines, men's grooming, personal style, and slice-of-life vlogging across YouTube, Instagram, and TikTok. Openly gay, he occupies a distinct position in the men's lifestyle space — blending self-care and grooming content that has traditionally skewed straight with an candid, personal-blog sensibility that draws from his own day-to-day life in Chicago. His YouTube bio reveals a creator with range beyond the grooming lane: piano, Spanish-language learning, and travel all appear alongside the fitness and wellness pillars, giving him a multidimensional identity that resonates beyond a single content category. His captions lean conversational and self-deprecating, which reinforces a sense of authenticity rather than aspirational distance.
His combined following across platforms sits in the macro tier, and his engagement rates — particularly on YouTube and TikTok — run well above category norms, a signal that his audience is actively invested rather than passively scrolling. That audience skews heavily male and spans the 25–44 age range, making him an effective entry point for brands targeting adult men with discretionary income. Sponsor partnerships with Thorne Research and NordicTrack align cleanly with his fitness and wellness positioning, and earlier Stitch Fix integrations extended his reach into men's fashion. As an openly gay creator commanding a predominantly male audience at scale, Cushing occupies a relatively underserved niche that gives him durable differentiation — and meaningful appeal to lifestyle, grooming, and wellness brands looking to broaden their reach without abandoning a core male demographic.
Sam.Cushing reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Thorne Research and NordicTrack. Engagement on YouTube runs around 10.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Retail and related categories, Sam.Cushing offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sam.Cushing's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sam Cushing is openly gay and explicitly includes "LGBT / Gay" in his YouTube channel description. Rather than making it the sole focus of his content, he weaves his identity into a broader lifestyle brand built around fitness, grooming, and self-improvement.
Yes, Sam Cushing is based in Chicago and lives solo, sharing updates about that chapter of his life with his audience. He posted about settling into his place with the caption "Welcome home" tagged with #sololiving and #lifeupdate, making the city a consistent backdrop across his content.
Yes, Sam Cushing plays piano and lists it as one of his YouTube content areas alongside vlogs, fitness, travel, and Spanish learning. It is a more personal and lesser-known side of his brand compared to his high-profile grooming and lifestyle videos.
Sam Cushing includes Spanish learning as part of his YouTube content, reflecting the self-improvement thread that runs through his overall brand. It sits alongside fitness, travel, and wellness as topics he shares progress on with his audience.
Sam Cushing offers a fitness plan linked directly from his Instagram bio. Fitness is one of his primary content pillars across Instagram, TikTok, and YouTube, and the plan gives followers a more structured way to apply his approach to working out and wellness.
Yes, Sam Cushing partnered with NordicTrack for sponsored content on his YouTube channel in 2024. The deal is a natural fit given that fitness and home wellness are central to his content across all platforms.
Sam Cushing has a partnership with Thorne Research, a premium supplement and health brand, with sponsored content running on Instagram. It aligns directly with his fitness, wellness, and self-care focus.
Yes, Sam Cushing has worked with Stitch Fix, tagging posts with #stitchfixpartner. The collaboration fits naturally with his men's style and fashion content, which appears consistently across his Instagram and TikTok feeds.
Sam Cushing posts about Lollapalooza as a seasonal lifestyle moment, using #lollapalooza and #festivalseason in his content. As a Chicago-based creator, covering the city's signature music festival is a natural extension of his lifestyle brand.
Sam Cushing creates practical men's grooming content covering hair care, hairstyles, and everyday style, regularly using hashtags like #mensgrooming, #menhair, and #menstyle. His get-ready-with-me style videos are a signature format and help explain why the overwhelming majority of his followers are men.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sam.cushing · YouTube
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