United States
Sam Cushing is a Chicago-, New York-, and Miami-based lifestyle creator whose content spans fitness, men's grooming, travel, vlogging, piano, and life as an openly gay man.
Total Followers -0.2%
1.1M
Across YouTube, Instagram
Primary Platform
YouTube
218K followers · 20% of audience
Engagement
10.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
The Canadian LGBT publication highlighted Cushing as a Chicago-based lifestyle and fitness creator, also noting his role as founder of a creator coaching program.
The outlet spotlighted his multi-platform presence across Instagram and TikTok, framing his content around fitness, travel, music, and authentic self-expression after leaving corporate America.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -622 -0.1% | +0 +0.0% | -622 |
| Last 30 days | +0 +0.0% | -2666 -0.3% | +0 +0.0% | -2666 |
| Last 90 days | +0 +0.0% | -6487 -0.7% | +0 +0.0% | -6487 |
| Last 365 days | +0 +0.0% | -6487 -0.7% | +0 +0.0% | -6487 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NordicTrack Sponsorship | Sponsored content | YouTube | Apr 2024 | — |
| BON CHARGE Wellness / Recovery | Channel sponsor | Long-term | — |
Sam Cushing is a Chicago-, New York-, and Miami-based lifestyle creator whose content spans fitness, men's grooming, travel, vlogging, piano, and life as an openly gay man. With a combined audience in the millions across Instagram and YouTube, he has built a personal-blog presence that skews candid over polished — a quality summed up in his own channel description: "me being me." That authenticity, paired with a broad content mix ranging from glutes routines to solo travel diaries, produces engagement rates that run well above typical category benchmarks, suggesting a community that follows the person as much as the niche.
His audience is overwhelmingly male — a commercially rare skew in the lifestyle space — concentrated in the 25–44 age range, with meaningful reach into Germany, the UK, and Canada beyond his US base. A NordicTrack partnership grounds his brand in fitness equipment and recovery, while consistent grooming and men's fashion content signals an active push into the broader male self-care market. As wellness and personal-care advertisers increasingly prioritize male-skewing creators to expand beyond traditionally female audiences, Cushing's combination of high engagement, cross-border reach, and a multi-pillar personal brand gives him a differentiated and increasingly in-demand profile for premium integrations.
Sam.Cushing reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Wellness / Recovery, a clear signal of fit for brands in those categories. Demonstrated partners include NordicTrack and BON CHARGE. Engagement on YouTube runs around 10.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Wellness / Recovery and related categories, Sam.Cushing offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sam.Cushing's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sam Cushing is openly gay and explicitly includes "LGBT / Gay" in his YouTube channel description. Rather than making it the sole focus of his content, he weaves his identity into a broader lifestyle brand built around fitness, grooming, and self-improvement.
Yes, Sam Cushing is based in Chicago and lives solo, sharing updates about that chapter of his life with his audience. He posted about settling into his place with the caption "Welcome home" tagged with #sololiving and #lifeupdate, making the city a consistent backdrop across his content.
Yes, Sam Cushing plays piano and lists it as one of his YouTube content areas alongside vlogs, fitness, travel, and Spanish learning. It is a more personal and lesser-known side of his brand compared to his high-profile grooming and lifestyle videos.
Sam Cushing includes Spanish learning as part of his YouTube content, reflecting the self-improvement thread that runs through his overall brand. It sits alongside fitness, travel, and wellness as topics he shares progress on with his audience.
Sam Cushing offers a fitness plan linked directly from his Instagram bio. Fitness is one of his primary content pillars across Instagram, TikTok, and YouTube, and the plan gives followers a more structured way to apply his approach to working out and wellness.
Yes, Sam Cushing partnered with NordicTrack for sponsored content on his YouTube channel in 2024. The deal is a natural fit given that fitness and home wellness are central to his content across all platforms.
Sam Cushing has a partnership with Thorne Research, a premium supplement and health brand, with sponsored content running on Instagram. It aligns directly with his fitness, wellness, and self-care focus.
Yes, Sam Cushing has worked with Stitch Fix, tagging posts with #stitchfixpartner. The collaboration fits naturally with his men's style and fashion content, which appears consistently across his Instagram and TikTok feeds.
Sam Cushing posts about Lollapalooza as a seasonal lifestyle moment, using #lollapalooza and #festivalseason in his content. As a Chicago-based creator, covering the city's signature music festival is a natural extension of his lifestyle brand.
Sam Cushing creates practical men's grooming content covering hair care, hairstyles, and everyday style, regularly using hashtags like #mensgrooming, #menhair, and #menstyle. His get-ready-with-me style videos are a signature format and help explain why the overwhelming majority of his followers are men.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@samcushing · YouTube
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